I recently had the pleasure of speaking with Geraldine Butler-Wright, Founder and Chief People Officer of RorCas and about scaling tech companies. Geraldine is also the host of the excellent "People and Pioneers" podcast, where she explores the human side of innovation and success. Here are other topics from our conversation: The Real Reputation of HR: HR shouldn’t be a cost center stuck pushing paperwork. Tie your people practices to business impact. Ask: How does this initiative move the needle and help us win? Move beyond red tape and become a true strategic partner. Intentionality & Company Culture: Great culture starts with intentionality. Don’t get lost in HR noise - focus on what really helps your business grow and brings people together with purpose, not just policies. Technology & High-Talent Teams: Small, high-talent teams powered by AI are the future. Automate admin, and double down on the moments only humans can deliver - quality service, empathy, and growth. Action & Iteration: Don’t aim for perfect. Launch your podcast or idea, even if it’s rough. Start with trusted people, keep learning, and let your work evolve. Action leads to clarity and confidence. Resilience & Entrepreneurship: Building a business is tough - don’t let setbacks stop you. Give yourself time to process, then move forward. Progress is about grit, focus, and staying ready to learn and adapt. Geraldine’s insights are a must-read for anyone looking to make HR a driver of business growth rather than just a function. Website: www.rorcas.com LinkedIn: www.linkedin.com/in/headofpeoplegbutlerwright/ About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Get More HR Clients Business Growth Kit - Get More HR Clients Kit Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

A strong HR foundation in small business isn’t just about compliance - it’s about retention. When employees feel valued throughout their journey, your business and culture grow. Too often, small businesses hand HR to office managers, leaving critical practices to chance. Real expertise ensures a positive, compliant, and trust-filled workplace. Handled well, tricky situations are de-escalated, protecting both team culture and your reputation. I recently spoke with Sarah Chang, CEO of Clearwater HR Consulting, a firm helping small businesses across the US navigate the complexities of HR. Here are some of the topics from our conversation: ✅ Clearwater HR’s services, team, and focus on small businesses.✅ Common HR challenges, from infrastructure to employee relations.✅ Mistakes owners make handling HR in-house and value of guidance.✅ The evolving HR landscape: social media, awareness, and legal issues.✅ Building a successful HR consulting business and aligning HR with goals.✅ Advice for improving workplace culture, retention, and growth.✅ And much more. Most small business owners want to build great teams and cultures - they just need the right support. By partnering with proven HR experts like Sarah Chang and Clearwater HR Consulting, they can minimize risk while unlocking the real benefits of a healthy workplace. Website: www.clearwaterhrconsulting.com LinkedIn: www.linkedin.com/in/sarah-chang-77825411 About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast

Traditional e-learning isn't working. With only 5–15% completion rates industry-wide, most employees are stuck in “click & sleep” trainings that don’t stick. That’s why I was so keen to sit down with Matteo Penzo, Co-Founder & CEO of Zick Learn, to talk about how his company is flipping the script on corporate learning. Zick Learn’s AI-powered platform transforms training into 2-minute micro lessons delivered right where people already work: Slack, WhatsApp, Teams. The results? On average, clients save 10 hours per employee every month - a massive boost in both productivity and engagement. Here are other topics from our conversation: ✅ How Zick Learn uses AI and UC Berkeley research to create effective microlearning. ✅ The challenges with traditional e-learning completion rates. ✅ How employers can convert existing training materials into micro-lessons. ✅ Zick Learn’s ideal clients and its land-and-expand business model, including its main marketing method. ✅ How the team measures, tracks, and optimizes sales efforts using data. ✅ How Zick Learn tailors product demos to prospects' needs and closes deals without relying on discounts. ✅ Matteo’s general growth advice for workplace/HR consulting and HR tech businesses. “Curiosity is the number one success in cold calling,” says Matteo. If your organisation is stuck in a training rut - or if you’re building your own HR tech business - his insights, both technological and strategic, are well worth heeding. Full show notes here. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). Website: https://www.zicklearn.com/en  LinkedIn: https://www.linkedin.com/in/matteopenzo/ About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

High-growth organizations succeed when their culture grows alongside their leaders. There’s no universal playbook for scaling - what works is authentic, people-driven leadership that empowers others, strengthens relationships, and creates space for growth from the inside out. When companies plateau, it’s often a signal to grow internally. Defining roles, streamlining communication, and empowering leaders are the keys to getting unstuck. The real turning point comes when organizations focus on building leaders, not just managing teams. For many founders, the hardest part is letting go - allowing others to step up, take ownership, and make decisions. That’s exactly what my next guest on the A Better HR Business podcast helps organizations achieve. In the latest episode, I spoke with Ed Brzychcy, Founder and President of Lead from the Front, about the challenges organizations face as they scale and the transition leaders must make to guide their teams through change. Key topics from our conversation: ✅ Moving past growth plateaus by redefining internal structures.✅ How Ed blends coaching and consulting with executive teams.✅ Lessons from military leadership that translate to business.✅ Insights from Ed’s HR “roadshow” and leadership interviews.✅ Building and sustaining referral-based business growth.✅ Why consistent networking fuels long-term opportunities.✅ And much more! Listen in for a grounded conversation on leadership, organizational transformation, and how persistence and people skills form the backbone of a successful HR business. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). Website: www.leadfromthefront.net LinkedIn: https://www.linkedin.com/in/ebrzychcy/   About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast   HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub   VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Dominic Le Fort, explore how to run a profitable HR consulting business with powerful new software made for HR consultants. Dominic Le Fort is Co-Founder & CEO of Shrlock, a business management software purpose-built for HR consultants. Ben and Dominic discuss the unique challenges HR consultants face, from multi-state compliance and time tracking to managing client relationships and scaling a consulting business. You’ll hear practical strategies for running a workplace consulting business, leveraging business growth strategies for consultants, and using technology to attract more high-value HR consulting clients. Whether you work in the generalist HR space, workplace consulting, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably. Special Offer: Enter this code to get 15% off an annual plan at Shrlock: GMHC15 Visit Shrlock.   What You’ll Learn in This Episode: How to streamline your HR consulting business with client management and compliance tools. Niche insights on solving regulatory and employee-facing challenges unique to HR consulting. How to increase profits, improve organization, and free up time for business growth.   Episode highlights: The unique challenges HR consultants face and how Shrlock helps address them (00:44). Managing multi-state compliance and tracking changing employment laws (01:28). How Shrlock streamlines time tracking, billing, and creates accurate invoices (03:52). Improving client management, prospect follow-up, and task organization within Sherlock (06:19). Using compliance alerts for proactive client outreach and marketing (06:49). Real-life strategies for growing an HR consulting practice, including the power of compliance newsletters (09:01). Shrlock’s evolving features: from solo consultants to collaborative teams (13:38). The financial, operational, and referral benefits of adopting an integrated platform (15:03). How to try Shrlock, from interactive demos to straightforward onboarding (15:31). Special Offer: Enter this code to get 15% off an annual plan at Shrlock: GMHC15 Visit Shrlock.   Whether you’re an established HR consultant or just starting your practice, this episode offers valuable insights into streamlining your business and staying ahead in a complex regulatory environment. Resources & Links Mentioned: SPECIAL OFFER: Enter this code to get 15% off an annual plan at Shrlock: GMHC15 Shrlock website: www.shrlock.com Dominic’s LinkedIn: www.linkedin.com/in/dominiclefort You can also watch a video version and read the notes for this episode here: www.getmorehrclients.com/podcast    About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast   HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub   VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

In this episode, we explore 10 reasons your HR consulting, workplace, or HR software business should start a podcast. You’ll hear practical strategies for HR consultants, workplace consultants, L&D and OD experts, recruitment firms, and HR software founders who want to attract clients, win contracts, and stand out in a competitive market. Whether you run a consulting practice or a tech platform, podcasting can help you build authority, connect with decision makers, and create a consistent stream of new opportunities. FYI – For us, the Human Resources industry includes Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc. ✅ Why podcasting helps you attract consulting and HR software clients faster than traditional marketing ✅ How a podcast builds authority and trust in your niche (HR, workplace, or software) ✅ 10 practical, proven reasons podcasting is a powerful growth tool for your business You can also watch a video version and read the notes for this episode here: www.getmorehrclients.com/podcast  👉 Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Most small business press releases flop because they focus on announcements like “New logo!” or “New website!” Journalists want stories - real, human stories that connect. Your small size is a strength. Journalists love discovering authentic journeys. Instead of just announcing services, share client success stories with meaningful data and genuine quotes. Transformations beat feature lists every time. Before your next press release, ask: what’s truly new or inspiring about your business? That’s the hook that gets noticed. When your story matters, your PR will too. eReleases is a leader in affordable press release writing and distribution services. Founded by Mickie Kennedy in 1998, the company was built on the belief that publicity shouldn’t be limited to big businesses. Since then, eReleases has helped more than 10,000 companies gain media exposure. Mickie Kennedy, Founder of eReleases, joined me on the podcast, A Better HR Business, to talk about: ✅ Key differences in press releases for large vs. small businesses in HR.✅ Why storytelling resonates with journalists and audiences.✅ Ways HR and consulting firms can make dry topics newsworthy.✅ How small businesses can use their size as a PR strength.✅ Using case studies and results to boost media pickup.✅ Tips for format, submission, images, and AI tools.✅ How press releases affect PR visibility and SEO.✅ Typical success rates and keeping expectations realistic.✅ Planning an annual press release strategy and key milestones.✅ And much more. Website: www.ereleases.com LinkedIn: www.linkedin.com/in/publicity For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  You can find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Please share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

The workplace has never been more generationally diverse. From Baby Boomers to Gen Z, four generations are now working side by side (and virtually). But what does that really mean for your team or business? Generational researcher, consultant, speaker, and podcast host Meghan Grace says it comes down to “toggle leadership” - the ability to flex your leadership style, communication, and motivation strategies based on who you're working with. A big part of Meghan’s professional journey has centered around researching generations and founding the Institute for Generational Research and Education (IGRE) - a hub for training, insight, and thought leadership on generational dynamics. Meghan joined me on the Podcast: A Better HR Business, to talk about: Navigating the complexities of a four-generation workforce. Debunking generational myths that affect team dynamics. The value of customized generational training for organizations. Evolving work motivations and generational drivers. Tailoring communication for diverse generational preferences. Practicing “toggle leadership” to lead multigenerational teams. Maintaining authenticity in business and marketing. Embracing portfolio careers for flexibility and growth. And much more. In our conversation, Meghan shared practical tips for HR consultants, managers, and leaders on working with multigenerational teams, connecting with different age groups through authentic marketing, and using generational insights to improve business results. Website: www.institute4gens.org and www.meghanmgrace.com LinkedIn: www.linkedin.com/in/meghanmgrace For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast    HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

If you've ever worked in HR operations, you know how frustrating employment and income verifications can be: endless requests, privacy concerns, and compliance headaches. Vault Verify simplifies the process with an automated, real-time system that reduces administrative workload, cuts down on follow-up calls, and delivers accurate, up-to-the-minute data. Onboarding is quick and hassle-free: most customers spend just 3–5 hours total, with Vault Verify doing the heavy lifting. Best of all, they only access an employee’s data when there’s a verified request, and only for that specific individual. Donny Phillips, Director of Partnerships at Vault Verify, shares how their automated platform can revolutionize your HR processes, save time, reduce risk, and keep you ahead of growing data privacy laws. In a wide-ranging discussion on the Podcast: A Better HR Business, Donny and I talked about: ✅ Vault Verify’s fresh approach to employment and income verifications.✅ Avoiding the risks of mass data integration through privacy-first practices.✅ Simplifying provider transitions for HR teams.✅ Driving business growth through thought leadership and education.✅ Building marketing momentum with strategic HR tech partnerships.✅ Staying competitive through continuous innovation.✅ And much more. Plus, Donny shares insights on effective HR marketing, emphasizing education over sales to build trust. By hosting webinars, sharing knowledge, and forming strategic partnerships, Vault Verify expands its reach while delivering real value. Website: www.vaultverify.com LinkedIn: www.linkedin.com/in/donny-phillips For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast    HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

What if you could turn everyday selfies into professional-grade headshots, without the awkward photo shoot or expensive photographer? In the latest episode of "A Better HR Business", Ricardo Ghekiere, Co-Founder of BetterPic, reveals how he scaled the company from $1.5K to $281K/month, by combining AI, bold marketing hacks, and a relentless focus on culture and customer trust. Ricardo didn’t start BetterPic - he bought it for $1 when it was struggling. Through smart positioning, affiliate marketing, and 24/7 human support (yes, even for an AI product), he transformed it into a market leader. Ricardo’s experience offers invaluable guidance for those growing an HR tech or consulting business. In a wide-ranging discussion on the A Better HR Business podcast, Ricardo and I talked about: ✅ Buying BetterPic (www.betterpic.io) instead of founding it, and what to consider when acquiring a business. ✅ The rapid growth of AI-generated headshots and what's driving demand. ✅ Why building a full team (not just solo hacking) gave BetterPic an edge. ✅ Embracing full transparency with your team: metrics, mistakes, and all. ✅ Industries beyond headshots that are ripe for AI transformation. ✅ Using customer behavior and data to guide product expansion. ✅ Rocardo's marketing advice for HR-related business leaders. ✅ And much more. Website: www.betterpic.io For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

What started as a simple favor - answering a CEO’s question - turned into a writing gig, then a speaking opportunity, and ultimately a thriving consultancy. With roots in a family of General Motors workers and a background in psychology and employment law, Diane Faulkner, Founder of Human Resources, Made Easy, has become a trusted partner for small businesses navigating the complexities of people management. Unlike the scripted responses of corporate HR hotlines, Diane brings something refreshingly different: decades of hands-on HR expertise, empathy grounded in real-world experience, and a sharp eye for compliance. In a wide-ranging discussion on the A Better HR Business podcast, Diane and I talked about: ✅ Her journey from corporate HR executive to founder of Human Resources Made Easy, and what it really takes to go independent. ✅ How writing and public speaking became powerful tools to grow her consulting business. ✅ The most common HR compliance misconceptions small business owners face. ✅ Why tasks like I-9 audits, employee handbooks, and contractor classifications often trip up small businesses. ✅ How Diane's hands-on experience sets her apart from larger, impersonal HR call centers. ✅ The role of networking (both in-person and on LinkedIn) and content creation in building a client base. ✅ Her book “Don’t Get Sued, Get Smart” and the critical HR laws small business owners often don’t know they don’t know. ✅ And much more! You can find the podcast discussion on the Get More HR Clients website. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). Website: www.humanresourcesmadeeasy.com and www.fullcirclepress.net LinkedIn: www.linkedin.com/in/diane-faulkner-freelance-writer-hr-tech-editor-health-book-ghostwriter/ For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Finding it difficult to sell your HR consulting services and win new clients for your HR-related business? FYI – For us, the Human Resources industry includes Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc. After helping hundreds of HR-related consultants around the world, I’ve noticed that most of them hit the same roadblocks, and they stem from 10 common, deeply embedded beliefs. In this episode, we'll take a closer look at the ten hidden mistakes that quietly hold HR-related consultants back. You can also read full notes for this episode here: www.getmorehrclients.com/blog/the-10-marketing-mistakes-that-stall-growth-for-hr-related-consultants  For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

It's been estimated that up to 30% of the UK workforce currently lacks the skills needed to do their jobs effectively. The founder and CEO of SkillsAssess, Robin Adda, joined me on the podcast to talk about his bold new mission: to fix the broken skills training ecosystem. (NOTE: Register for Robin's upcoming panel discussion on AI for HR & L&D.) A highly successful serial entrepreneur, Robin's latest venture, SkillsAssess, uses AI-powered assessments to help businesses and training providers truly understand what skills people have, and what training they actually need. It’s smarter, faster, and more targeted, and could just be the missing link in workforce development. By using AI-powered assessments, SkillsAssess helps identify individual skills gaps and creates personalized learning pathways to close them. Robin is a true veteran in EdTech and IT Training. He’s founded and scaled successful companies (including GTS Learning, later acquired by CompTIA), and his entrepreneurial journey includes a legal win against Apple back in the '80s. From running a word processing bureau in the pre-internet days to selling his company to one of the biggest names in tech, Robin’s story offers valuable lessons and inspiration for anyone in business, HR, or tech. In a wide-ranging discussion, Robin and I talked about: ✅ Building and sustaining resilience in leadership.✅ The risks of generic, one-size-fits-all training.✅ How AI is transforming HR and learning.✅ What makes SkillsAssess stand out in the skills/L&D space.✅ The value of a flexible, content-agnostic platform.✅ Aligning training with organizational goals and values.✅ The future of effective workforce development.✅ And much more. If you are curious to see AI-powered assessment in action, please check SkillsAssess.ai website and book a demo. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

With the decline of third-party cookies and the rise of privacy regulations like GDPR and iOS updates, understanding what truly drives conversions is more challenging than ever. So, how can marketers prove ROI when many traditional tracking tools no longer apply? I recently sat down with Jeff Greenfield, CEO of Provalytics - an AI-driven attribution platform built for the cookieless era. With over 30 years of marketing experience, Jeff shared what’s actually working today - and how HR and HR tech businesses can apply these insights to drive real growth. In a wide-ranging discussion, Jeff and I talked about: ✅ How GDPR and cookie changes are reshaping ad measurement.✅ The challenge of “walled gardens” like Google and Meta.✅ Why last-click attribution misrepresents customer journeys.✅ How Provalytics uses AI to fill tracking gaps.✅ The strategic shift from click-based to impression-based metrics.✅ Risks of undervaluing top-of-funnel marketing.✅ Jeff’s advice on how companies can adapt with better data and tools.✅ And much more. Check out Provalytics' website for their free Attribution Certification, playbooks, and a closer look at how AI-driven measurement works, without compromising user privacy. Website: www.provalytics.com LinkedIn: www.linkedin.com/in/jeffgreenfield For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Workplace culture isn’t an HR project, it’s a leadership priority. One of the biggest challenges companies face is when CEOs don’t see culture as their responsibility. But without top-down commitment, even the best HR efforts fall flat. Real change starts at the top. What doesn’t work? Band-aid perks like free lunches or ping-pong tables. As Nia Pommerenke, my guest from “ Better HR Business Podcast puts it: “No one will stick around for the coffee if the culture is bad.” What does work? Clarity, consistent action, and embedding culture into every part of the organization, from hiring to performance reviews to how managers lead every day. I recently spoke with Nia Pommerenke, Founder and Culture Transformation Consultant from of SeaBright Culture Solutions, about the real challenges organizations face when trying to build strong, engaging cultures, and why leadership commitment is key to meaningful change. Nia has dedicated over twenty-five years to the human resources field, with a particular passion for shaping how people experience work through culture, engagement, and leadership. In a wide-ranging discussion, Nia and I talked about: ✅ Why CEO leadership is essential for setting culture and leading by example.✅ How quick fixes often fail to address deeper cultural issues.✅ What truly drives engagement—purpose, psychological safety, growth, and trust.✅ Why HR can’t do it alone—culture change requires shared ownership.✅ How adaptability demands investment in upskilling, clarity, and resilience.✅ Tips for starting smart in HR consulting: focus on visibility, marketing, and clear value✅ And much more. Website: www.seabrighthr.com LinkedIn: www.linkedin.com/in/nia-pommerenke For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

It's one thing for employers to say that they want to help improve employee mental health, but another thing entirely to actually make it happen. Today, I am joined by Tobba Vigfusdottir, CEO and Founder of Kara Connect, a customised mental health and wellbeing platform for employees.  Tobba has an M.Ed. in Educational Psychology from the University of Washington in Seattle and a B.Ed. from the University of Iceland; both focused on cognitive psychology. Tobba has, throughout her career, focused on the problem of access to help and support. Her experience as a local politician brought forward the systemic problems people face in getting the proper support to get better. Tobba established an online speech therapy company before establishing Kara Connect. She sits on the National Theatre board and the Science and Technology board appointed by the Minister of Innovation. Before entrepreneurship, Tobba was an elected city councillor in Reykjavík for 12 years, a political Advisor to the Minister of Education and a project manager for a women’s entrepreneurial program. In a wide-ranging interview, Tobba and I discussed these topics: ✅ The role leadership plays in creating a mentally healthy workplace culture. ✅ What Kara Connect does and how it helps organisations improve workplace wellbeing. ✅ The main or most common mental health and wellbeing challenges in workplaces today. ✅ Ineffective ways companies try to address these challenges. ✅ Approaches that actually work when it comes to supporting mental health and creating healthier workplaces. ✅ What has worked well in terms of business growth and getting the word out about Kara Connect. ✅ And much more. You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). Website: www.karaconnect.com. LinkedIn: https://www.linkedin.com/in/tobba-vigfusdottir-17022411/  For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Employment lawsuits in the U.S. remain a problem. A recent survey found that 37% of small and medium-sized businesses (SMBs) had faced an employee lawsuit in the past year. While large corporations have legal teams at the ready, small businesses often depend on a single, dedicated HR professional juggling everything. That’s why Adam Daines, Founder and CEO of ADDA, didn’t just observe the AI revolution in HR - he and his team created MyHRAlly: a secure, closed AI platform built specifically to empower HR teams in small and mid-sized businesses. AI isn’t here to replace people. It’s here to relieve HR teams from the flood of administrative tasks, so they can focus on what truly matters: fostering trust, driving innovation, and enabling growth within their organizations. In a wide-ranging discussion, Adam and I talked about: ✅ The challenge of pricing HR consulting, especially with unpredictable employee relations. ✅ How employees today are more aware of their rights, thanks to online resources and legal advertising. ✅ The complexity of delivering HR services across multiple states with different employment laws. ✅ MyHRAlly, the AI-driven HR platform Adam and his team developed. ✅ Why AI in HR should support - not replace - the human element. ✅The role of strategic partnerships in scaling MyHRAlly. ✅ And much more. You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). Website: www.addainfusion.com LinkedIn: www.linkedin.com/in/adam-daines-0b83291b/ For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Why do soft skills matter more than ever? As AI automates more tasks, human skills - like communication, creativity, and teamwork - are becoming the new gold standard, at work and beyond. But how do we actually measure and develop these skills meaningfully and at scale? Deeper Signals, a personality assessment platform built by psychologists, blends rigorous psychometrics with intuitive tech to democratize self-awareness. Their AI doesn’t replace human judgment - it augments it. Think of it as a smart coach: offering personalized insights, guiding hiring, and shaping development. As Reece Akhtar, CEO & Co-founder, shared on A Better HR Business podcast: “We started in a bedroom during COVID. Now, over half a million assessments later, we’re helping global enterprises align people, culture, and strategy - with data, not gut feel.” In a wide-ranging discussion, Reece and I talked about: ✅ How Deeper Signals is bridging the gap between scientific rigor and user-friendly design. ✅ Why Reece believes soft skills are the new superpower in the age of AI. ✅ The challenge of building tools that work for HR, employees, and managers. ✅ How Deeper Signals stands out in a space full of both serious and “fun” assessments. ✅ Product evolution: What guides their roadmap and what they’ve learned building for scale. ✅ Why education and thought leadership play a key role in their customer strategy. ✅ Expanding their assessment library, deepening AI capabilities, and tracking big shifts in HR tech. ✅ And much more. You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page. Website: www.deepersignals.com LinkedIn: www.linkedin.com/in/reeceakhtar For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Today’s workforce has grown up with digital education - they expect modern, relevant training to help them succeed, not as a perk, but as a given. Data shows that companies with strong learning programs see higher employee satisfaction, better retention, and improved customer outcomes. However, for companies with 50 to 500 employees, especially those growing fast or expanding product lines, building a full-scale L&D department isn’t always feasible. The challenge of providing effective training is real - and ignoring it is no longer an option. I talked with Luis Garcia, President and Co-Founder of PETE, about how personalized, scalable training solutions - covering everything from onboarding to compliance and technical upskilling - are not just helpful, but essential for long-term success. PETE Learning is an Orlando-based HR tech startup helping businesses streamline and optimize their learning initiatives, through its AI-led training platform. In a wide-ranging discussion, Luis and I talked about: ✅ The limitations of traditional training methods — and how AI is changing the game.✅ How PETE’s AI algorithms deliver dynamic, scalable learning experiences.✅ Why effective onboarding and continuous development are key to employee retention.✅ Growth strategies through digital marketing and sales.✅ The role of strategic acquisitions in expanding PETE’s offerings and strengthening its platform.✅ How PETE leverages local networks and digital channels to scale its reach.✅ And much more! You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page. Website: www.pete.com LinkedIn: www.linkedin.com/in/luisegarcia For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Finding your niche can be the key to unlocking new opportunities - whether it's launching a side hustle, growing a business, or balancing passion with a full-time career. I had an inspiring conversation with Cecilia Clark, founder of Aphrodite HR, about how she carved out a unique space in HR while maintaining work-life balance. Her company specializes in supporting independent fertility practices, helping them navigate industry challenges and build sustainable teams. One of the standout aspects of Aphrodite HR is its specialized approach to the unique demands of fertility practices. Unlike other medical fields, fertility services operate on irregular schedules, dictated by the unpredictable nature of patient cycles. This creates distinct challenges in ensuring work-life balance for staff - something Cecilia and her team are dedicated to solving. In a wide-ranging discussion, Cecilia and I talked about: ✅ How and why she started an HR side business in such a specialized market. ✅ Strategies to prevent burnout and stay productive while managing a demanding career and business. ✅ Forming meaningful connections within the industry to unlock new opportunities and foster long-term partnerships. ✅ Using technology and automation tools to streamline daily tasks, improve efficiency, and scale operations effectively. ✅ Adapting services to meet client needs by understanding key challenges and delivering tailored solutions. ✅ How she markets and grows her business. ✅ And much more. Website: www.aphroditehr.com LinkedIn: www.linkedin.com/in/clarkcecilia For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.