Traditional e-learning isn't working. With only 5–15% completion rates industry-wide, most employees are stuck in “click & sleep” trainings that don’t stick. That’s why I was so keen to sit down with Matteo Penzo, Co-Founder & CEO of Zick Learn, to talk about how his company is flipping the script on corporate learning. Zick Learn’s AI-powered platform transforms training into 2-minute micro lessons delivered right where people already work: Slack, WhatsApp, Teams. The results? On average, clients save 10 hours per employee every month - a massive boost in both productivity and engagement. Here are other topics from our conversation: ✅ How Zick Learn uses AI and UC Berkeley research to create effective microlearning. ✅ The challenges with traditional e-learning completion rates. ✅ How employers can convert existing training materials into micro-lessons. ✅ Zick Learn’s ideal clients and its land-and-expand business model, including its main marketing method. ✅ How the team measures, tracks, and optimizes sales efforts using data. ✅ How Zick Learn tailors product demos to prospects' needs and closes deals without relying on discounts. ✅ Matteo’s general growth advice for workplace/HR consulting and HR tech businesses. “Curiosity is the number one success in cold calling,” says Matteo. If your organisation is stuck in a training rut - or if you’re building your own HR tech business - his insights, both technological and strategic, are well worth heeding. Full show notes here. You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify. Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc). Website: https://www.zicklearn.com/en  LinkedIn: https://www.linkedin.com/in/matteopenzo/ About The A Better HR Business Podcast The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients. Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes. For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way HR Business Growth Hub - HR Business Growth Hub Launch your own business podcast: B2B Podcast Agency VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.