Human Resources industry marketing podcast which looks at how consultants, agencies, and tech firms in the broad HR industry grow their businesses. Visit www.GetMoreHRclients.com.
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Human Resources industry marketing podcast which looks at how consultants, agencies, and tech firms in the broad HR industry grow their businesses. Visit www.GetMoreHRclients.com.
Episode 279 - Growing An AI-Led Soft Skills Assessment Platform - with Reece Akthtar from Deeper Signals
A Better HR Business
26 minutes 55 seconds
6 months ago
Episode 279 - Growing An AI-Led Soft Skills Assessment Platform - with Reece Akthtar from Deeper Signals
Why do soft skills matter more than ever?
As AI automates more tasks, human skills - like communication, creativity, and teamwork - are becoming the new gold standard, at work and beyond.
But how do we actually measure and develop these skills meaningfully and at scale?
Deeper Signals, a personality assessment platform built by psychologists, blends rigorous psychometrics with intuitive tech to democratize self-awareness.
Their AI doesn’t replace human judgment - it augments it. Think of it as a smart coach: offering personalized insights, guiding hiring, and shaping development.
As Reece Akhtar, CEO & Co-founder, shared on A Better HR Business podcast:
“We started in a bedroom during COVID. Now, over half a million assessments later, we’re helping global enterprises align people, culture, and strategy - with data, not gut feel.”
In a wide-ranging discussion, Reece and I talked about:
✅ How Deeper Signals is bridging the gap between scientific rigor and user-friendly design.
✅ Why Reece believes soft skills are the new superpower in the age of AI.
✅ The challenge of building tools that work for HR, employees, and managers.
✅ How Deeper Signals stands out in a space full of both serious and “fun” assessments.
✅ Product evolution: What guides their roadmap and what they’ve learned building for scale.
✅ Why education and thought leadership play a key role in their customer strategy.
✅ Expanding their assessment library, deepening AI capabilities, and tracking big shifts in HR tech.
✅ And much more.
You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page.
Website: www.deepersignals.com
LinkedIn: www.linkedin.com/in/reeceakhtar
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
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A Better HR Business
Human Resources industry marketing podcast which looks at how consultants, agencies, and tech firms in the broad HR industry grow their businesses. Visit www.GetMoreHRclients.com.
