Are you still chasing vanity metrics like follower counts and likes, hoping they’ll magically grow your business?
I’ve been there — and I can tell you, it doesn’t work.
In this episode of Wildly Successful, I share how I shifted from setting vague, feel-good goals to building conversion-based content goals that actually move the needle.
You’ll learn how to:
Stop measuring success by followers and start tracking what matters.
Reverse-engineer your content goals based on leads, calls, or sales.
Use your own conversion data to set goals that are realistic yet stretchy.
If you’re a founder or small business owner tired of posting without results, this episode will show you exactly how to set goals that give your content direction and fuel your business growth.
Connect with me on Instagram: @collab.teams
Visit the website: https://collabteams.com.au/
Ready to chat? Book a discovery call
If you loved this episode, please subscribe and leave a review. It helps more founders like you discover how to build content strategies that actually work.
Are you a service-based business owner struggling to stay consistent with your content?
In this episode of Wildly Successful, I break down what a content strategy really is, and why it’s the secret to reaching your marketing goals and growing your service-based business.
You will learn how to create a simple, actionable plan to take you from where you are now to where you want to be, without the overwhelm.
I share my own experience with podcasting, the gaps I discovered in my strategy, and how I went from staring at a blank page to mapping out nearly two years of content ideas.
In this episode, we cover:
What “strategy” actually means for your business
Why a content strategy is essential for your marketing
The key elements to include in your content strategy
If you want to grow your service-based business, stop guessing what to post, and build a content plan that actually gets results, this episode is for you.
Connect with me on Instagram @collab.teams.
In this episode of Wildly Successful, I share three powerful business lessons inspired by a retreat in Bali.
From embracing the unknown to owning your preferences and recognising your magic, this episode is filled with reflections and reminders every founder needs.
Let me know if you resonate with these lessons.
Connect with me on Instagram, my handle is @colla.teams
In this solo episode of Wildly Successful, I’m sharing three unexpected business lessons that surfaced during my time at a retreat in Bali.
From messaging that actually stands out, to marketing that serves your future self, and redefining what quality really means, this episode is full of honest reflections you might just see yourself in.
Whether you’re a coach, consultant, or service provider building your brand online, I hope these lessons help you pause, reflect, and move forward with more clarity and intention.
In this episode, I share:
Why your content might be too “vanilla” to convert
The quiet power of doing something today your future self will thank you for
A new way to define and measure “quality” in your content and offers
If this episode resonates, let me know! Message me on Instagram at @collab.teams or leave a review , and tell me if you’re keen for part two.
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In this episode, I’m sharing what led to a forced two-week break from my business, and why burnout doesn’t always show up the way you expect.
After experiencing intense physical symptoms, I was reminded just how important nervous system regulation, white space, and true rest are for founders.
Inside this episode:
• What burnout looked like for me as a founder
• Five powerful reflection prompts to help you reset
I would love to know your thoughts on this episode.
Connect with me on Instagram: @colla.teams
In this episode, I’m discussing something that comes up often when I speak to other founders: how to spend more time doing what you love in your business.
Let’s be honest: Most business owners didn’t start their businesses to get stuck in admin, back-end systems, and repetitive tasks.
But a few years in, it’s still the reality for so many.
You’re juggling too many hats, stuck in tasks that drain you, and wondering why you don’t feel excited about your business anymore.
In this episode, I share:
• The difference between learning your business vs. staying stuck in it
• Why white space is essential for founders, creatives, and visionaries
• What my week looks like now, and how I got here
• The 7 things I had to work through to focus more on what I love
Connect with me on Instagram: @collab.teams
In this episode, I’m talking about something that’s often overlooked in business, knowing the difference between what you can control and what you can’t.
I share how my personal health journey became a powerful analogy for how so many of our clients feel when their content or marketing efforts aren’t delivering the results they expected.
If you’ve ever felt like you’re doing all the right things but still not seeing the traction, this one’s for you.
We cover:
• The mindset shift every business owner needs when setting goals
• How to stop obsessing over vanity metrics and start refining your marketing strategy
• Why tracking, tweaking, and testing is key to growth
Whether you're trying to grow your audience, generate leads, or build long-term momentum in your business, this episode will help you focus on the inputs that actually move the needle.
Connect with me on Instagram: @collab.teams
This week, I’m sharing a personal update, from hitting burnout (again) to rebuilding a business that supports the life I actually want.
You’ll hear:
What I’ve changed in my business after multiple rounds of burnout
Why your “dream life” doesn’t need to wait
The 10 areas of my business that I've been upgrading as part of this change
If you're craving a business that feels as good as it looks, this episode is for you.
📲 Follow along on Instagram @collab.teams
Most founders avoid building systems, thinking it's something they'll get to later when they have a bigger team or more time.
But systems are not just about saving time. They are what creates true freedom in your business.
In this episode, I share why systems are essential if you want to scale without burning out.
I talk about my experience managing a busy restaurant, where systems made everything run smoothly, and how you can apply the same principles inside your business.
→ Download my process template: https://docs.google.com/document/d/1WCj5T7ppUoUtKgya901vzpKjE9lZBmQJxtoC6ESnckY/edit?usp=sharing
→ Book an intro call to see how we can help you systemise your content and marketing: https://hello.dubsado.com:443/public/appointment-scheduler/680b1b1d7327b1003a5e1e21/schedule
If this episode sparked something for you, send me a DM on Instagram @collab.teams. I would love to hear about it.
New episodes drop every Monday. See you next week!
In this episode of Wildly Successful, I’m sharing why building a personal brand is one of my biggest focuses for 2025 and why I think it should be yours too.
This episode dives into what a personal brand really is (hint: it’s not about becoming an influencer), why it matters more than ever, and how you can start building yours strategically, sustainably, and in a way that attracts your dream clients.
I would love to hear your thoughts. Let me know if you are planning to build your personal brand in 2025?
Connect with me on Instagram on collab.teams or email me at hello@collab-teams.com
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In this episode, I’m taking you behind the scenes of our recent rebrand at Collab Teams, two years in the making and one of the best decisions we’ve ever made.
You’ll hear what sparked the shift, the fears and hesitations I had along the way, and how we moved from being a generalist VA agency to a specialised team focused on content, funnels, and launches.
I share what the rebrand looked like from the inside, the investments we made, and the exact results we’ve seen since making the leap, including our biggest weeks of discovery calls ever.
If you’ve been sitting on the idea of a rebrand but haven’t taken the plunge yet, this is the episode for you.
We cover:
✔️ What triggered the rebrand
✔️ The shift from generalist to specialist
✔️ The branding and social investments we made
✔️ Four key lessons I learnt from the process
✔️ The real results that followed (they still blow my mind)
Whether you're rebranding now or just starting to think about it, I hope this gives you clarity, confidence, and maybe even a little push to evolve your business into what it's truly meant to be.
Resources & Links
→ DM me your thoughts or questions on Instagram: @collab.teams
New episodes drop every Monday morning. Hit follow so you don’t miss what’s next.
This podcast has been six years in the making, and it’s finally here! It feels a bit unreal, to be honest.
In this short trailer episode, I’m introducing myself, Petra Coulson, your host here at Wildly Successful.
You’ll hear a little about my journey from managing a multi-seven-figure venue as a general manager to building an online business supporting service-based business owners, coaches, and creatives with content, systems, and launches.
This podcast is my creative outlet, a space for honest, unfiltered conversations and actionable advice about what it really takes to build a wildly successful business on your terms.
I’m so glad you’re here. New episodes drop every Monday morning. Pop your headphones on and let's start the conversation!
Connect with me over on Instagram @collab.teams or check out our website for more information about working with Collab Teams (www.collabteams.com.au)
