From vanity metrics to conversion-based content goals

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Wildly Successful

Petra Coulson

12 episodes

4 days ago

Welcome to Wildly Successful! If you’re a service-based business owner, coach, or creative craving real conversations and actionable advice about what it actually takes to build a wildly successful business, then you’re in the right place. I’m Petra Coulson, your host. I'm a mum of two, business owner, and obsessed with all things systems, marketing, and mindset. Each Monday morning, join me for honest chats, practical insights, and unfiltered stories from behind the scenes of growing a business you truly love! Connect with me on Instagram @collab.teams

Entrepreneurship

Business

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Entrepreneurship

Business

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From vanity metrics to conversion-based content goals

Wildly Successful

14 minutes 54 seconds

1 month ago

From vanity metrics to conversion-based content goals

Are you still chasing vanity metrics like follower counts and likes, hoping they’ll magically grow your business?

I’ve been there — and I can tell you, it doesn’t work.

In this episode of Wildly Successful, I share how I shifted from setting vague, feel-good goals to building conversion-based content goals that actually move the needle.

You’ll learn how to:

Stop measuring success by followers and start tracking what matters.
Reverse-engineer your content goals based on leads, calls, or sales.
Use your own conversion data to set goals that are realistic yet stretchy.

If you’re a founder or small business owner tired of posting without results, this episode will show you exactly how to set goals that give your content direction and fuel your business growth.

Connect with me on Instagram: @collab.teams
Visit the website: https://collabteams.com.au/
Ready to chat? Book a discovery call

If you loved this episode, please subscribe and leave a review. It helps more founders like you discover how to build content strategies that actually work.