What if you could take one video, blog, or idea and turn it into 10+ pieces of content? In this episode, we break down the practical process for multiplying your message across platforms—without burning out or sounding repetitive.What you’ll learn:How to repurpose one piece of content into multiple formats (video, carousel, newsletter, post)Why starting with a transcript or long-form idea unlocks endless possibilitiesHow to use ChatGPT to rewrite and adapt your content for different audiencesThe difference between hooks, headlines, and storytelling that actually convertsTips for balancing personality, professionalism, and authenticity across platformsHow to evaluate what’s working and reuse your best-performing posts with confidenceWhy your hook matters as much as your message—and how to test it without clickbaitThis episode is packed with practical, repeatable systems to help you streamline your content creation process and show up consistently online.👉 Subscribe for weekly, no-fluff marketing strategy and creative inspiration.💬 Question: What’s one piece of content you could repurpose into something new this week?#ContentStrategy #MarketingTips #WeKnowMarketing #SocialMediaMarketing #ContentCreation
It’s a new quarter—which means it’s time to audit your marketing. In this episode, we break down how to evaluate what’s working, what’s not, and how to make smart, data-driven adjustments that actually move your business forward.What you’ll learn:How to run a quarterly marketing audit that’s simple, sustainable, and strategicWhy looking at data too often can derail your momentumHow to use tools like Metricle (or even ChatGPT) to synthesize insightsThe difference between impressions, engagement, and real performanceWhy consistency beats constant change (and when it’s OK to tweak strategy)How to keep your brand visuals consistent—without turning your logo into a Christmas card 🎅Why color, typography, and storytelling matter more than your logo itselfHow to turn your analytics and lead forms into next quarter’s content planThis episode is your quarterly reminder to slow down, review the numbers, and get intentional before hitting “post.”👉 Subscribe for weekly strategy, creative insights, and a few marketing rants you didn’t know you needed.💬 Question: When’s the last time you audited your own marketing?#MarketingStrategy #BrandBuilding #WeKnowMarketing #SocialMediaStrategy #ContentMarketing
In this episode, we get real about the gap between knowing what to do and actually doing it. Whether it’s social media, newsletters, or content strategy, we’re all figuring it out in real time—and that’s OK.What you’ll learn:Why you don’t need to do everything at once to grow your businessThe Rule of Threes framework for staying focused and productiveHow to build the “consistency muscle” without burning outThe difference between progress and perfection in marketingHow to start a newsletter or social strategy that feels authentic to YOUWhy experimenting, failing, and trying again is the secret to long-term growthThis is your permission slip to start small, start messy, and start today. Because consistency—not perfection—is what builds trust, momentum, and results.👉 Subscribe for weekly, no-fluff marketing strategy and behind-the-scenes insight.💬 Question: What’s one small thing you can commit to doing consistently this week?#MarketingStrategy #Consistency #Entrepreneurship #WeKnowMarketing #BrandBuilding
If your posts are random holiday greetings, your website doesn’t match your socials, and your team can’t explain what you do—you’re in a brand identity crisis. This episode breaks down the real reasons your marketing falls flat and how to fix them fast.What you’ll learn:Clear signs of an identity crisis (mixed messages, mismatched visuals, “everyone” targeting, no revenue lift)How to align website + social + sales so they tell one storyWhy silos kill momentum—and how to integrate brand, marketing, and opsThe “say it plainly” rule: what you do, who you help, what you don’t doWhen to niche, when to evolve (and why this repeats every few years)Practical steps to audit services, refine ICP, and rebuild your content planWatch if you need: brand clarity, tighter messaging, and marketing that actually drives revenue—not noise.👉 Subscribe for weekly, no-fluff strategy.💬 Question: Ask your team today—“What do we do and who do we help?” Did the answers match?
In this episode, we open up about the mistakes, missteps, and messy moments that shaped our journey as business owners—and the lessons we’ll never repeat. From contracts to boundaries, pricing to people-pleasing, these are the hard truths that only experience can teach.What you’ll hear:Why handshake deals can wreck your business (and why everything must be in writing).The danger of glamorizing busyness instead of implementing strategy.Learning to stop chasing shiny objects and stick to your lane.The importance of clarity, conviction, and focusing only on what you do best.Boundaries with vulnerability—why you need the right outlets, not your clients or team.How project management systems and pricing structures can change everything.The cautionary tale of why you should never mix business with dating.This is a raw, candid conversation designed to help you avoid the same pitfalls and grow smarter, stronger, and more sustainably.👉 Subscribe for real stories, smart strategies, and the unfiltered side of business.💬 Question: What’s one lesson you’ve learned the hard way that you’ll never do again?#Entrepreneurship #BusinessLessons #WeKnowMarketing #BrandBuilding #SmallBusiness
In this bonus behind-the-scenes episode, we share the real story of how this podcast came to life—messy beginnings, unexpected pivots, and the lessons learned along the way. From early business struggles to community connections, brand building, and balancing entrepreneurship with motherhood, this conversation is raw, honest, and a reminder that nothing ever goes perfectly to plan.What you’ll hear:How a chance connection led to starting a podcast.The role of feedback, business plans, and mentors in shaping growth.Why building systems and owning the business side matters as much as creativity.The challenges of burnout, balance, and showing up authentically as women in business.The unglamorous but essential truth: you have to push through the cringe to grow.If you’ve ever thought about starting something but held back out of fear, perfectionism, or uncertainty—this episode will show you why starting messy is better than not starting at all.👉 Subscribe for more real stories, strategies, and marketing insights.💬 Question: What’s one dream you’ve been sitting on that you know it’s time to start?#Entrepreneurship #WomenInBusiness #Podcasting #BrandBuilding #WeKnowMarketing
Consistency isn’t about superhuman willpower — it’s about systems.
In Part 3 of the 90-Day Marketing series, we’re diving into the tactical side of staying consistent: tools, templates, and habits that keep your content going even when life gets busy. From how we actually use Canva and ChatGPT to the way we structure marketing tasks in ClickUp, we’re giving you a real look behind the curtain.
Spoiler: It’s less about perfection and more about making things easy to repeat.
Takeaways:
How to build a marketing system using tools like Canva, ClickUp, and ChatGPT
The importance of setting up a brand kit and consistent visuals
Why batching content only works if your foundation is solid
Tips for scheduling, delegating, and building reusable templates
What “done” looks like when you’re short on time or energy
In Part 2 of the 90-day marketing series, we dive into the content + systems phase—how to build a sustainable content strategy, grow your personal brand, and set a cadence you can actually keep.
What you’ll learn:
- How to pick the right platform (why LinkedIn often wins) and optimize your profile (photo, bio, CTA).
- The Venn-diagram method to define content pillars (expertise, POV, interests) and keywords.
- Personal brand vs. business brand—how to separate them and cross-promote effectively.
- Batching, repurposing, and weekly cadence (videos, carousels/PDFs, posts) that the algorithms reward
- Authenticity that converts: the “FaceTime a friend” approach and the red-velvet-rope policy for ideal clients.
- Engagement systems (15–30 min/day), KPIs, and light email automations to support sales.
- Using AI to brainstorm and calendarize 30 days of content—without sounding robotic.
If you skipped Part 1, go watch that first so this episode makes sense. Then come back here to build the muscle and scale.
Subscribe for weekly, no-fluff marketing strategy.
Question: Which three content pillars will you start with?
Want more? Stick around for behind-the-scenes and practical templates in future episodes.
#MarketingStrategy #ContentStrategy #PersonalBranding #LinkedInMarketing #SmallBusiness
In this episode, Naoma and Kelsie break down what it really takes to get your marketing off the ground — without burning out, confusing your audience, or becoming a content machine with no results. From defining your ICP and clarifying your message to choosing the right platform and building a content muscle, this episode is packed with practical advice to set your marketing foundation. Whether you're in your first 90 days or 5 years in and still winging it, this is your sign to hit reset and build with intention.
Key Takeaways
If people are confused, they won’t buy — clarity wins over cleverness.
Define your ICP like a real human, not a spreadsheet. Get specific.
Don’t be the all-you-can-eat buffet. People want a clear recommendation, not a menu.
Messaging needs to be consistent across sales calls, socials, emails, and your site.
Your “I help” statement should evolve — it’s a guide, not handcuffs.
Posting to post = confusion. Have a strategy, or you’ll waste time.
Focus on one or two platforms. Don’t burn out trying to be everywhere.
The first 90 days are about building muscle, not going viral.
In this episode, Naoma and Kelsie talk about the mental gymnastics of building a personal brand—and how to stay consistent without spiraling. They get real about what makes it so hard (hint: perfectionism, comparison, and those "what the hell am I even doing?" moments) and break down the systems that have helped them stay visible over the long haul. If you're overwhelmed by the idea of content planning, posting, and showing your face online, this one’s for you.
Takeaways
You don’t have to be everywhere. Choose one platform and start there.
Content lanes (what you do, how you think, who you are) help organize your brand voice.
Batch planning and simple systems can make consistency feel possible.
Your content doesn’t need to be perfect—it just needs to be yours.
Start where you are. Post through the cringe.
In this episode, Naoma and Kelsie get real about what it’s meant to find deep friendship in business. They share how having a trusted confidant, someone who understands both the mental load of entrepreneurship and the emotional rollercoaster, has changed the game.
From whiteboard sessions that sparked clarity to hospital visits that revealed burnout, this episode explores how business friendship can be an anchor, a mirror, and a catalyst for growth. They also chat about collaboration without competition, how trust builds slowly (and sometimes unexpectedly), and why this podcast wasn’t just born over margarita, it was built on a foundation of mutual respect, support, and of course… margaritas.
Key Takeaways
Having a business bestie can prevent burnout by offering a space to process without judgment.
Real collaboration happens when egos are down and trust is high.
Proximity deepens perspective—seeing behind-the-scenes builds better advice and encouragement.
Being in business is hard; having someone who gets it makes it easier.
Friendships in business require maturity, boundaries, and the ability to say “I need time to think.”
Confidence grows when you’re consistently reminded of your strengths.
Strategic partnerships are built slowly—and benefit from shared values and mutual respect.
Disagreements are inevitable, but how you handle them is what matters.
There’s no clean line between friendship and business
You don’t need a dozen business friends—just real ones can change everything
In this episode, Naoma and Kelsie dive into the real stuff: the mental hurdles that come with starting, running, and growing a business.
From facing rejection and dealing with feedback to unraveling money mindsets and navigating identity crises, they get honest about what it takes to keep going—especially when the biggest obstacle is your own brain. Packed with personal stories, spirals, and business breakthroughs, this episode is a must-listen for any entrepreneur who’s ever doubted themselves (aka, all of us).
Takeaways:
Rejection is part of the process—getting told "no" often builds resilience.
Feedback isn’t always useful, but asking better questions helps make it actionable.
Money mindset issues run deep—especially if you grew up with scarcity.
Avoiding finances doesn’t make them go away. Systems do.
Business reinvention requires shedding old identities and stepping into new ones
Confidence doesn't come first—clarity and action do.
Strategy isn’t optional; it’s the foundation for sustainable growth.
Slowing down for refinement can feel terrifying but is necessary.
Entrepreneurship will force you to deal with your past, your patterns, and your self-worth.
Support systems (and business besties) are everything.
Spoiler alert: no one is balancing everything perfectly — not even us. In this honest episode, we share what work-life “balance” actually looks like behind the scenes of business ownership, parenting, chronic illness, and a whole lot of therapy.
From being forced to slow down, to redefining success around capacity and community, this episode is all about managing the chaos with grace and getting real about support, boundaries, and what actually matters.
You’ll learn:
Why balance is a myth—and what to focus on instead
How your body and mind will tell you when it’s time to slow down
The power of delegating (even when it’s not your way)
How support systems make or break your ability to keep going
Why therapy, faith, and routines keep us sane(ish)
What to do when life throws curveballs mid-client call
In this episode, Naoma and Kelsie talk through what it really means to “recession-proof” your marketing.
Spoiler: it’s not about panicking or slashing your budget. It’s about building trust, staying consistent, and being indispensable to your clients. They break down tactical ways to create stickier client relationships, refine your messaging, and deepen brand trust—before things get rocky.
Whether you're already feeling the pinch or just want to prep smartly, this one’s packed with honest advice (and a few laughs, of course).
Key Takeaways
- Cutting your marketing budget is usually the worst move in a downturn.
- People still need your services—they just become more selective.
- Building trust through personal branding and clear messaging is crucial.
- Upselling happy clients can be smarter than chasing new ones.
- Consistency in communication (especially during chaos) builds loyalty.
- Be seen as a partner, not a vendor. That’s how you stay on the roster.
- Map your client journey. A solid onboarding experience can make or break retention.
- Make your business sticky—offer value beyond the scope when possible.
If you go quiet, people assume you're struggling. Stay visible, even if you're pivoting.
Calm, clarity, and character make you recession-resistant.
No one starts a business dreaming of burnout and busywork. But without a clear vision, that’s exactly where you land. In this episode, Kelsie and Naoma break down what vision actually is—not just a fluffy statement on your website, but a decision-making compass for everything from hiring to content to client fit.
They share how vision shows up in branding, social media, and leadership—and how it can completely change the way your team, marketing, and business grow. You’ll hear their personal experiences with vision misalignment, what clarity has changed for them, and how to get yours out of your head and into your business.
You’ll Learn:
What a business vision actually is (and isn’t)
How to recognize when you’re lacking vision
Why vision matters for branding, content, and your team
The difference between dreaming and planning
How to revisit and refine your vision quarterly
The key questions that help extract your true goals
In this episode, Naoma and Kelsie break down Instagram’s latest update: professional accounts are now being indexed by Google. This means your posts can show up in search results — yes, your Reels, captions, especially alt text.
What does that mean for your business? It’s time to get serious about strategy. The duo walks through what this update changes, what you should do now to align your content with your website and brand goals, and why content pillars and keyword use matter more than ever.
They also get real about shadow banning, personal branding accounts, and how this shift might affect your reach, visibility, and ultimately your revenue.
You'll Learn:
What Google indexing on Instagram really means
How to optimize your IG profile and content for SEO
Why alignment between your site and social media matters more than ever
The difference between discoverability and diluted messaging
Tips for navigating shadow banning and personal branding
We thought we could cover our top 10 mistakes in one episode. We were wrong.
In part three of our “business mistakes” series, we get into the stuff that really stings—bad partnerships, financial spirals, lost confidence, and the mindsets that almost broke us. But don’t worry. It’s not a pity party. It’s real talk about what we’ve learned, how we course-corrected, and why the people in your corner matter more than anything else.
In this episode:
What happens when your business bleeds $10K a month
Financial red flags and mindset spirals
Why good release forms matter (especially on $10K shoots)
Imposter syndrome
Being discerning about “partnership” offers from strangers
Why support systems are non-negotiable
Riding the waves of project-based business models
Ever launch something you swore people needed... only to hear crickets? Or held onto a client way past their expiration date?
In this episode of We Know Marketing, We Promise, we’re unpacking real business timing mistakes—from rushed launches and rebrands that took too long, to missed opportunities and late price increases. We talk through what happens when you ignore your gut, how to charge for the pain-in-the-butt factor, and why hard conversations around profit aren’t just necessary—they’re strategic.
Inside this episode:
Launching something before testing the audience
The power of casting a vision (and how to know when someone’s not ready)
Raising prices when a client relationship is no longer profitable
How not to spiral after a “mistake”
The importance of building custom packages that still protect your margins
We’ve made the mistakes so you don’t have to… seriously. In this episode, we’re getting real about the not-so-glamorous side of running a business.
From getting burned by bad contracts and ghosted by clients, to wasting money on courses we never opened and holding on to red flag clients for too long… we’re laying it all out.
If you’ve ever said yes when you should’ve said no, or built a marketing plan around hope and Venmo requests, you’ll feel right at home here.
Inside this episode:
The $900 monthly credit card fee we’ll never pay again
How not having a contract (or a strong one) came back to bite us
The pain of not firing clients soon enough
Shiny object syndrome in the form of cameras, courses, and 'tools'
Let’s normalize learning through mistakes… and maybe laugh (or cry?) a little along the way.
We’ve seen it… and done it ourselves. Mixed signals in your messaging, visuals, or team communication will confuse your audience (and your team) faster than you think. In this episode, we break down what it actually means to have brand clarity and why even good businesses fall into the trap of being inconsistent.
If you’ve ever wondered why you’re getting ghosted by leads, attracting the wrong type of client, or having team members fumble through what you do—you might be sending out brand confusion instead of brand confidence.
You’ll learn:
How to check if your team is aligned on your brand message
Why inconsistent visuals are costing you premium perception
What a "red velvet rope policy" actually means (and why you need one)
What happens when your CEO vision isn’t communicated clearly
Simple steps to fix misalignment and stop sounding like a hot mess
