Ever launch something you swore people needed... only to hear crickets? Or held onto a client way past their expiration date?

In this episode of We Know Marketing, We Promise, we’re unpacking real business timing mistakes—from rushed launches and rebrands that took too long, to missed opportunities and late price increases. We talk through what happens when you ignore your gut, how to charge for the pain-in-the-butt factor, and why hard conversations around profit aren’t just necessary—they’re strategic.

Inside this episode:

• Launching something before testing the audience

• The power of casting a vision (and how to know when someone’s not ready)

• Raising prices when a client relationship is no longer profitable

• How not to spiral after a “mistake”

• The importance of building custom packages that still protect your margins