If your posts are random holiday greetings, your website doesn’t match your socials, and your team can’t explain what you do—you’re in a brand identity crisis. This episode breaks down the real reasons your marketing falls flat and how to fix them fast.What you’ll learn:Clear signs of an identity crisis (mixed messages, mismatched visuals, “everyone” targeting, no revenue lift)How to align website + social + sales so they tell one storyWhy silos kill momentum—and how to integrate brand, marketing, and opsThe “say it plainly” rule: what you do, who you help, what you don’t doWhen to niche, when to evolve (and why this repeats every few years)Practical steps to audit services, refine ICP, and rebuild your content planWatch if you need: brand clarity, tighter messaging, and marketing that actually drives revenue—not noise.👉 Subscribe for weekly, no-fluff strategy.💬 Question: Ask your team today—“What do we do and who do we help?” Did the answers match?