Designing for AI requires new considerations and new ways of thinking. We must focus our design talents on a new type of relationship with machines—one that is far more dynamic than ever before. What should these relationships look like? How might we take an ethical approach to create the best experiences with AI? And what role does design thinking have in helping us design for AI?
elationships with internal stakeholders are often the key to planning, creating, and maintaining strategic content that gets results. Being able to have productive conversations, even when the topic is tricky, is a skill every content professional can and should develop.
From having to tell a stakeholder their idea isn’t on-strategy, to critiquing a non-writer’s writing, to approaching a frank conversation about content that is offensive or insensitive, we’ll walk through an approach to planning for and facilitating tough talks with stakeholders.
Using real-world examples from 20 years in the fields of marketing, communications, content strategy, and user experience spanning a wide variety of industries and organizations, this session will give you a framework to:
Join me on a fast and furious tour of all the ways we screw up helping users do what they came to do. We’ll see exhibits from the following categories of UI horrors:
and my personal least-favourite
Do you want fewer leaky funnels, better user created data, and to be able to meet the needs of different user groups through one interface? We’ll then take a look at how to achieve this by building better instructions, fallbacks and reroutes into products and tools. All through the power of simple, effective, well-placed sentences.
In the current political climate, it seems like we’ve all but given up on productive, respectful discourse. However, there are simple design and content design choices we can make that encourage collaboration over conflict, even when dealing with hot-button issues.
In this session we’ll look at real-world examples of how the way we phrase a question or design an interaction can have a huge impact on the quality of conversation, and the three rules they share.
Like most aspects of product and development, research looks very different at startups compared to enterprise businesses. But how does the transition actually happen? How do you know when it is time to move from one research approach to another?
This presentation will address how to determine which research practices best fit your organization and what you need to do to level up your research when the time is right.
Learn how to anticipate these process changes and become an effective research powerhouse on the other side.
Design systems come with promises. Sometimes, though, they don't deliver. Our assumptions and expectations about such systems are partly to blame. But there is hope! By recognising design systems for what they are, we can use them more effectively.
Most AI projects fail. Some fail quietly before launch; some fail spectacularly publicly, becoming another media horror story about AI. Why does this happen? Because the current process for designing AI products and services is broken, especially when it comes to product strategy—what projects to pursue. But a new approach to designing AI is possible, one that instills more cooperation between designers, PMs, data scientists, and engineers.This talk walks through a new method that has been developed over many years at Carnegie Mellon University's Human-Computer Interaction Institute. This method uses elements of user-centered design and technology capabilities to find situations where moderate technical performance, high value, and low risk combine to make successful AI projects.This talk looks specifically about not just how, but also where and when AI should be deployed—and why most companies are doing AI wrong.
The way organizations are approaching product development and emerging technologies are constantly changing. At the same time our practice as designers is evolving with new tools, techniques, and approaches, surfacing at a pace that can be hard to keep up with. What does this mean for us as leaders of teams (big or small)? How can we lead teams in progressive orgs going through digital transformation or orgs that are slower to adapt? By focusing on developing certain skills, disciplines, and characteristics, within ourselves as leaders, we prepare ourselves for the challenges we face when leading our teams and working with our partners. We also set ourselves up to be leaders that can coach, nurture, and elevate our teams to be best equipped for the challenges they face as they execute on their work. In this presentation, Aaron will share insights, tools, and techniques (from personal success and failures) for growing his own leadership skills, overcoming leadership challenges, and successfully developing teams.
In the ever-evolving world of technology and user needs, staying ahead to craft superior user experiences is the challenge of our time for UX designers. The question isn't just how to meet the demands of today but how to remain flexible for the unknowns of tomorrow.
Understanding the significant impact of the external environment on user experiences, coupled with the dynamic nature of user evolution, lies at the heart of forward-thinking design. But how exactly can we leverage these behavioural insights for more impactful experiences?
Individuals and organizations all over the world are experimenting with design thinking as a methodology for helping them create innovative user experiences. In this presentation, IDEO Partner Tom Kelley will describe the opportunity to go beyond understanding the toolset of design thinking and embrace a mindset of creative confidence. Drawing on his research from the New York Times bestseller this topic, Tom will highlight strategies for nurturing continuous innovation, such as:
Throughout his presentation, Tom will illustrate his ideas using real-life examples from thirty years of working in the field of design and innovation.
We are solving the challenges of building and maintaining diverse teams. Slowly. As a result we find people from minority groups being the only ones of their kind in a team, project, or company. For some this is an opportunity to stand out and excel. Yet for others, particularly from under-represented minorities, it is a position of vulnerability. Being "one of a kind" stops them from bringing their whole authentic selves to work. "I'm the only ______ person here, if I say it, they won't understand." "If I say the wrong thing will they think it's because I'm a ______ person." "They only invited me because I'm a ______ person." In this talk, Farai traces his career journey from contributor to lead, during most of which he was the only one of his kind in the room. He also shares insights from interviews he's conducted with tech contributors and leaders around the world. The result is a session filled with tactics that leaders can use immediately to better understand, mentor, and sponsor the "one of a kind" folks in their teams to their full potential.
For a business to thrive, it must find and retain strong UX talent that creates customer-centered products and services. Most professionals don't have time to continually expand their knowledge of new technologies and tools, but their work relies on this currency. How can we stay up-to-date in a world constantly in flux?
This talk explores techniques to build a culture of continuous learning in the workplace for new and seasoned professionals who want to stay current on emerging tools and avoid stagnation. Learn techniques that UX teams can use to be agile and resilient in the face of ever-evolving technologies.
In the world and work of "social design," participatory methods and strategic approaches have been deepening and maturing. Since all work is social to some degree, our teams and organizations can learn from those approaches. How do we listen to the system that surrounds our work? How can we craft invitations that bring people together as co-creators? What does it look like to involve the people who will "live the change" as full participants in the creative process? Through examples, method snapshots, and long-term cases, this talk offers a glimpse into the methods of participatory emergence.
Is technology killing empathy? Studies suggest that empathy is on the wane and technology might be partly to blame. From self-care to selfies, fail videos to filter bubbles, existential loneliness to righteous outrage, we are confronting the possibility that human-centered practice hasn't created human-centered technology.
As if we needed more proof, technologists are now trying to solve the "empathy problem" with emotional AI, VR, and chatbots. One thing is clear, empathy is more than a step in the design process or a new feature to add on. In this talk, we'll consider what it might mean to design technology for cultivating a cohesive society where fellow feeling flourishes.
Can design have a greater impact beyond commercial settings? That's what Jim Kalbach, author of Mapping Experiences, pondered when a global counter-terrorism organization approached him to facilitate a workshop in Abu Dhabi. Earlier this year, Jim applied mapping techniques to help understand the experience of former violent extremists.
In this talk, Jim will discuss the details of his inspiring project and reflect on some of the experiences he had working with ex-hate group members. He'll then show his approach in applying principles of experience mapping and design thinking techniques to a non-commercial setting. In the end, our skills and methods can have an impact on the broader social good.
Technology moves fast. To keep up, we must be flexible and collaborative. While specialization is valuable for perfecting your craft, magic happens when cross-disciplinary teams come together to solve problems. In this session, Becki Hyde shows how product designers, software engineers and product managers can work closely together to deliver human-centered software in a world of ambiguity. Learn how the three disciplines can learn from one another, contribute to each others' work and grow their careers all at the same time.
As large organizations embed design systems, they'll often find they have multiple systems. A search for the "one source of truth" collides with another truth: change and coordination across business units is hard, alignment is costly and effortful, and sometimes there's good reasons for having many systems loosely coupled. In this conversation, we'll explore the nature of systems of systems, tiered for participation at many levels across an organization.
Embodied cognition is the study of how a person's physical body can play a role in the cognitive processing of information. For example, scientists have found that humans perform better on memory tasks when we offload storage to our bodies and our environments. Now, as Virtual and Augmented Reality technology becomes increasing common, there are new possibilities for designers to apply years of research on embodied cognition. Come learn how immersive technology allows for real-time feedback based on how the user is moving and where their gaze is directed. And how you can create novel interaction design patterns that improve a user's attention and memory and influence their decision-making and problem-solving.
We need a new kind of designer, focused on problems of scale and the algorithms that can help - or exacerbate - matters.
Historically, designers have improved the world through the thoughtful design of products and experiences. But these delightful moments mean little if we fail to design for the complex, dynamic, and increasingly tech-driven systems in which we now live. As designers, we need to start seeing ourselves as change agents. What new skills are required to design in this future?
In our jobs and our design projects we work with ideas all day long - but what do we really know about how ideas work? This entertaining and provocative talk will teach you timeless patterns and useful insights pulled from the history of great projects from the past, ones that can help you be more productive and raise the quality of the ideas you work with. From the surprising origins of the Eiffel tower, to insights from Amazon’s predecessor by more than 100 years, when this talk is over you’ll improve your creative and decision making confidence, and rethink how you think about thinking itself.
