Can design have a greater impact beyond commercial settings? That's what Jim Kalbach, author of Mapping Experiences, pondered when a global counter-terrorism organization approached him to facilitate a workshop in Abu Dhabi. Earlier this year, Jim applied mapping techniques to help understand the experience of former violent extremists.
In this talk, Jim will discuss the details of his inspiring project and reflect on some of the experiences he had working with ex-hate group members. He'll then show his approach in applying principles of experience mapping and design thinking techniques to a non-commercial setting. In the end, our skills and methods can have an impact on the broader social good.