In our jobs and our design projects we work with ideas all day long - but what do we really know about how ideas work? This entertaining and provocative talk will teach you timeless patterns and useful insights pulled from the history of great projects from the past, ones that can help you be more productive and raise the quality of the ideas you work with. From the surprising origins of the Eiffel tower, to insights from Amazon’s predecessor by more than 100 years, when this talk is over you’ll improve your creative and decision making confidence, and rethink how you think about thinking itself.