🎮 WHEN STORYTELLING MEETS GAMING & AUTOMOTIVE In this captivating episode of "Under the Hood: Automotive Storytelling" brought to you by The Storytelling Tribe, we sit down with Anthony Cliquot, CEO of AirConsole, to explore how listening first became the foundation for transforming vehicles into social entertainment hubs and building partnerships with BMW, Porsche, Volkswagen, and Audi. 🎯 KEY INSIGHTS Tech Meets Tradition: The Cultural Bridge Anthony reveals how he convinced traditional ...

Escaping PowerPoint Jail: Why Your 45-Slide Customer Deck Is Costing You Deals Are your sales presentations working against you? In this Quick Fix episode of Under the Hood: Automotive Storytelling, host Stéphane Lagresle reveals why automotive suppliers and technology companies are losing millions in opportunities, not despite their preparation, but because of it. THE PROBLEM: You've seen it happen. A customer blocks out 60 minutes. Your team spends weeks preparing a comprehensive 45-slide d...

THE WELLBEING REVOLUTION DECODED In this new episode of "Under the Hood: Automotive Storytelling", brought to you by the Storytelling Tribe, we connect with Thomas Stocker, key member of Gentherm's executive team, leading their European operations and former BMW infotainment integration leader. Thomas shares insights on leadership, team dynamics, and the importance of adapting to change in a rapidly evolving industry.. KEY INSIGHTS Hardware Engineers vs. Software Visionaries: The Transformati...

THE TRANSFORMATION BLUEPRINT DECODED In this episode of "Under the Hood: Automotive Storytelling", brought to you by The Storytelling Tribe, we connect with Jonathon Husby, President and CEO of ADAC and Chair of the Automotive Hall of Fame, discussing his career journey, the importance of storytelling in the automotive industry, and the cultural transformation he is leading at ADAC. Jon Husby shares insights on leadership, mindset, and the future of the automotive industry, including the impa...

🎯 THE MOBILITY TRANSFORMATION DECODED In this new episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling, brought to you by The Storytelling Tribe – we connect with Andrew Hart, CEO at SBD Automotive and architect of the groundbreaking 4S Mobility Initiative, to explore how the automotive industry can realign with consumer outcomes in an era of unprecedented disruption. This episode is made of 2 parts - this is part 1. 🎯 KEY INSIGHTS Fo...

🎯 THE MOBILITY TRANSFORMATION DECODED In this new episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling, brought to you by The Storytelling Tribe – we connect with Andrew Hart, CEO at SBD Automotive and architect of the groundbreaking 4S Mobility Initiative, to explore how the automotive industry can realign with consumer outcomes in an era of unprecedented disruption. This episode is made of 2 parts - this is part 2. 🎯 KEY INSIGHTS Fo...

🎨 FROM CLAY TO CANVAS TO AI - PART 1 In this captivating episode of "Under the Hood: Automotive Storytelling" from the Storytelling Tribe, we sit down with Felix Kilbertus, Chief Design Officer and former Head of Exterior Design at Rolls-Royce, to explore how legendary automotive design bridges tradition with transformation. 🎯 KEY INSIGHTS Silicon Valley vs. Goodwood: The Creative Culture Clash Felix reveals how Austrian heritage and global experience shaped his unique approach to navigating ...

🎨 FROM CLAY TO CANVAS TO AI - PART 2 In this captivating episode of "Under the Hood: Automotive Storytelling" from the Storytelling Tribe, we sit down with Felix Kilbertus, Chief Design Officer and former Head of Exterior Design at Rolls-Royce, to explore how legendary automotive design bridges tradition with transformation. 🎯 KEY INSIGHTS Silicon Valley vs. Goodwood: The Creative Culture Clash Felix reveals how Austrian heritage and global experience shaped his unique approach to navigating ...

🚗 THE INDUSTRY TRANSFORMATION DECODED In this compelling IAA 2025 Special episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling – Stéphane takes you inside Munich's Messe to explore three fundamental transformations reshaping the entire automotive industry. 🎯 KEY INSIGHTS Software at Scale: From Concept to Millions of Vehicles Discover how BMW processes daily requests from millions of connected vehicles, while HERE virtualizes develop...

Transform your customer presentations with one simple question that reveals why most automotive suppliers lose deals before they even start. In this debut "Quick Fix" episode, Stéphane Lagresle shares a real story from a high-stakes customer meeting with a major OEM. The Problem: A 45-minute technical presentation that never once mentioned the customer's name, logo, challenges, or goals. Sound familiar? The Solution: The Dinner Party Test - a simple framework that asks whether your pres...

🚀 AUTOMOTIVE SOFTWARE FROM B2C GIANTS DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Valentin Janiaut, Software Solution Task Leader at LG Electronics Vehicle Component Solutions and French engineer with a unique Korean automotive perspective, to explore how traditional electronics giants are redefining themselves in the software-defined vehicle era. 🎯 KEY INSIGHTS From Electronics to Software Identity LG's journey from being ...

🔐 THE SECURITY FOUNDATION DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Andrew Till, General Manager of Secure Platform at Trustonic and cybersecurity visionary with decades of experience across mobile and automotive ecosystems, to explore how security becomes the invisible foundation that enables automotive innovation. 🎯 KEY INSIGHTS Hollywood vs. Reality: The Cybersecurity Narrative Challenge Andrew reveals how Hollywood's ...

🔧 THE OPEN SOURCE REVOLUTION In this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Michael Plagge, VP Ecosystem Development at the Eclipse Foundation and former Alibaba Cloud executive, to explore how open source collaboration is transforming automotive software development from the ground up. 🎯 KEY INSIGHTS European Pride vs. Global Progress: The "Not Invented Here" Challenge Michael reveals how European developers' attachment to their ...

🔧 THE TESTING REVOLUTION DECODED In this new episode of "Under the Hood: Automotive Storytelling" by The Storytelling Tribe, we connect with Robert Fey, known across the industry as "Mr. Broken Testing" and creator of the Automotive Test Efficiency Framework (ATEF) at Synopsys, to explore how automotive testing must evolve from hardware-driven legacy approaches to software-first methodologies that enable true digital transformation. 🎯 KEY INSIGHTS Legacy vs. Innovation: The Testing Time Trap ...

🔧 THE SAFETY SOFTWARE DECODED In this illuminating episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we sit down with Alexander Much, former Director of Functional Safety, Cybersecurity and Open Source at Elektrobit and seasoned automotive software expert with 22 years of industry experience, to explore the critical intersection of software complexity and functional safety in modern vehicles. 🎯 KEY INSIGHTS Silicon Valley vs. Detroit: The Integration Challenge ...

🚀 THE FLEET SOFTWARE DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Lina Wölm, Director of Brand Communications and Product Marketing at Shiftmove and accomplished expert in strategic communications, to explore how fleet management is transforming from manual operations to AI-driven mastery. 🎯 KEY INSIGHTS Traditional vs. Tech-First: The Fleet Management Divide Lina reveals how the fleet industry is a patchwork of very differe...

⚡ THE TRANSFORMATION BLUEPRINT DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Dr. Jan Wehinger, Partner at MHP and automotive transformation expert, to explore how the industry is navigating the complex shift from hardware-defined to software-defined vehicles while managing unprecedented cultural transformation. 🎯 KEY INSIGHTS Tech Giants vs. Traditional OEMs: The Cultural Collision Jan reveals how over 50% of SDV transformati...

🎯 THE DESIGN REVOLUTION DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Martin Groschwald, CEO of Konzepthaus Consulting and host of "Gestalten in Automotive Design," to explore the radical transformation of automotive design leadership from isolated stylists to strategic business architects. 🎯 KEY INSIGHTS Stylists vs. Strategists: The Great Design Divide Martin reveals the fundamental shift from design departments as isolated...

⚡ THE ENERGY REVOLUTION DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Claudio Geyken, CEO and Co-founder of RIDERgy and multilingual energy visionary, to explore how AI-powered software is revolutionizing electric fleet management and creating the missing link between automotive innovation and energy transformation. 🎯 KEY INSIGHTS Traditional Grids vs. Smart Fleets: The Infrastructure Challenge Claudio reveals how existing el...

🌧️ THE SAFETY REVOLUTION DECODED In this captivating episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Giovanni Azzara, Sales and Marketing Director at Easyrain and former media industry veteran, to explore how Italian innovation is solving autonomous driving's most dangerous blind spot: wet weather conditions. 🎯 KEY INSIGHTS The Innovation Speed Divide Giovanni reveals how Chinese automakers move at lightning speed compared to European counterp...