🚛 THE TRUCK CABIN REVOLUTION In this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Carolin Schütt, Lead CMF Design Manager at MAN Trucks and Buses, who brings along two decades of automotive design experience from BMW to commercial vehicles, to explore how storytelling transforms engineering into emotional experiences that drivers live with, not just operate. 🎯 KEY INSIGHTS Passenger Cars vs. Trucks: The Empathy Gap Carolin reveals how t...
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🚛 THE TRUCK CABIN REVOLUTION In this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Carolin Schütt, Lead CMF Design Manager at MAN Trucks and Buses, who brings along two decades of automotive design experience from BMW to commercial vehicles, to explore how storytelling transforms engineering into emotional experiences that drivers live with, not just operate. 🎯 KEY INSIGHTS Passenger Cars vs. Trucks: The Empathy Gap Carolin reveals how t...
Why German Engineering Must Embrace Software Culture - Dr. Jan Wehinger, MHP - A Porsche Company EP10
Under The Hood: Automotive Storytelling
44 minutes
3 months ago
Why German Engineering Must Embrace Software Culture - Dr. Jan Wehinger, MHP - A Porsche Company EP10
⚡ THE TRANSFORMATION BLUEPRINT DECODED In this episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Dr. Jan Wehinger, Partner at MHP and automotive transformation expert, to explore how the industry is navigating the complex shift from hardware-defined to software-defined vehicles while managing unprecedented cultural transformation. 🎯 KEY INSIGHTS Tech Giants vs. Traditional OEMs: The Cultural Collision Jan reveals how over 50% of SDV transformati...
Under The Hood: Automotive Storytelling
🚛 THE TRUCK CABIN REVOLUTION In this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Carolin Schütt, Lead CMF Design Manager at MAN Trucks and Buses, who brings along two decades of automotive design experience from BMW to commercial vehicles, to explore how storytelling transforms engineering into emotional experiences that drivers live with, not just operate. 🎯 KEY INSIGHTS Passenger Cars vs. Trucks: The Empathy Gap Carolin reveals how t...
