🚛 THE TRUCK CABIN REVOLUTION In this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Carolin Schütt, Lead CMF Design Manager at MAN Trucks and Buses, who brings along two decades of automotive design experience from BMW to commercial vehicles, to explore how storytelling transforms engineering into emotional experiences that drivers live with, not just operate. 🎯 KEY INSIGHTS Passenger Cars vs. Trucks: The Empathy Gap Carolin reveals how t...
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🚛 THE TRUCK CABIN REVOLUTION In this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Carolin Schütt, Lead CMF Design Manager at MAN Trucks and Buses, who brings along two decades of automotive design experience from BMW to commercial vehicles, to explore how storytelling transforms engineering into emotional experiences that drivers live with, not just operate. 🎯 KEY INSIGHTS Passenger Cars vs. Trucks: The Empathy Gap Carolin reveals how t...
Aligning Automotive with Consumer Outcomes: the 4S Framework with Andy Hart, SBD Automotive EP20 Part 2
Under The Hood: Automotive Storytelling
30 minutes
1 month ago
Aligning Automotive with Consumer Outcomes: the 4S Framework with Andy Hart, SBD Automotive EP20 Part 2
🎯 THE MOBILITY TRANSFORMATION DECODED In this new episode of "Under the Hood: Automotive Storytelling" – the only podcast examining mobility through storytelling, brought to you by The Storytelling Tribe – we connect with Andrew Hart, CEO at SBD Automotive and architect of the groundbreaking 4S Mobility Initiative, to explore how the automotive industry can realign with consumer outcomes in an era of unprecedented disruption. This episode is made of 2 parts - this is part 2. 🎯 KEY INSIGHTS Fo...
Under The Hood: Automotive Storytelling
🚛 THE TRUCK CABIN REVOLUTION In this new episode of "Under the Hood: Automotive Storytelling" from The Storytelling Tribe, we connect with Carolin Schütt, Lead CMF Design Manager at MAN Trucks and Buses, who brings along two decades of automotive design experience from BMW to commercial vehicles, to explore how storytelling transforms engineering into emotional experiences that drivers live with, not just operate. 🎯 KEY INSIGHTS Passenger Cars vs. Trucks: The Empathy Gap Carolin reveals how t...
