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Training That Works

Rustin Schroeder | Founder of Email Magic

54 episodes

4 days ago

In this episode of Training That Works, Rustin Schroeder talks with Jeff Moss about turning ordinary training into an unforgettable experience that actually drives results. Jeff reveals how most companies waste time on content-heavy training that no one remembers, and what it takes to build sessions people talk about for months. He shares how shifting from “information delivery” to “experience design” changed everything from employee engagement to performance outcomes. You’ll hear the surpris...

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In this episode of Training That Works, Rustin Schroeder talks with Jeff Moss about turning ordinary training into an unforgettable experience that actually drives results. Jeff reveals how most companies waste time on content-heavy training that no one remembers, and what it takes to build sessions people talk about for months. He shares how shifting from “information delivery” to “experience design” changed everything from employee engagement to performance outcomes. You’ll hear the surpris...

Show more...

Episodes (20/54)

Training That Works

Make Training An Experience with Jeff Moss

In this episode of Training That Works, Rustin Schroeder talks with Jeff Moss about turning ordinary training into an unforgettable experience that actually drives results. Jeff reveals how most companies waste time on content-heavy training that no one remembers, and what it takes to build sessions people talk about for months. He shares how shifting from “information delivery” to “experience design” changed everything from employee engagement to performance outcomes. You’ll hear the surpris...

2 weeks ago

16 minutes

Training That Works

The Listening Advantage with Razan Naqeeb

In this episode of Training That Works, Rustin Schroeder talks with Razan Naqeeb about how listening is the ultimate advantage in sales, leadership, and training. Razan shares how her career transformed the moment she stopped trying to sell and started truly hearing her clients. She explains how active listening uncovers hidden needs, strengthens trust, and turns one-time buyers into long-term partners. Her approach flips the traditional sales playbook: less pitching, more presence. You’...

2 weeks ago

14 minutes

Training That Works

Engage Their Voice with Casey Poston

In this episode of Training That Works, Rustin Schroeder talks with Casey Poston about why the best training programs don’t sound like training at all. Casey reveals how most leaders unknowingly kill engagement by forcing people into rigid scripts and checklists. He explains how to unlock authentic communication by getting reps to use their own words and why this simple shift drives confidence, connection, and real performance. They dive deep into the psychology behind motivation, showing how...

2 weeks ago

26 minutes

Training That Works

$3.5B Productivity Blueprint with Ashley AuBuchon-Arcand

In this episode of Training That Works, Rustin Schroeder talks with Ashley AuBuchon-Arcand, a pivotal leader behind IBM’s global productivity transformation, an effort that unlocked $3.5 billion in measurable gains across the organization. She shares how IBM built a company-wide productivity program that aligned AI, culture, and human capability building to drive growth at scale. Ashley breaks down the real reasons productivity initiatives fail, how her team got executive buy-in for change, a...

2 weeks ago

36 minutes

Training That Works

Mindset, Behavior, Results with Adam Willson

In this episode of Training That Works, Rustin Schroeder talks with Adam Willson about how to build stronger sales teams by starting with mindset. Adam explains why most sales training fails because it focuses on fixing results before fixing behavior and behavior before fixing mindset. He shares proven strategies for creating a culture where salespeople coach each other, stay accountable, and drive real performance without top-down pressure. Listeners will learn how to make training stick by ...

2 weeks ago

24 minutes

Training That Works

Soft Skills Are Hard with Juliette Mao

In this episode of Training That Works, Rustin Schroeder talks with Juliette Mao about the truth behind soft skills and why mastering emotional intelligence, leadership, and communication is the real key to business growth. Juliette reveals her journey from high-performing tech sales leader to founder of a training company that helps organizations build better managers and stronger teams. She exposes why most corporate training doesn’t work, how to design learning that actually sticks, and t...

2 weeks ago

19 minutes

Training That Works

Inside the Workflow with Aparna Muralidharan

In this episode of Training That Works, Rustin Schroeder talks with Aparna Muralidharan about the moment she realized her training programs were failing… not because the content was bad, but because it lived outside the work. One conversation, one failed rollout, and one surprising experiment flipped everything she believed about enablement. Aparna shares how she rebuilt her approach from the inside out, embedding learning into the daily rhythm of the team. No decks. No theory. Just real reps...

3 weeks ago

16 minutes

Training That Works

Goals First with Lisa Hammack

In this episode of Training That Works, Rustin Schroeder talks with Lisa Hammack about a moment that completely flipped how she thought about training. One workshop changed everything — teams stopped zoning out, started solving real business problems, and leadership actually used their ideas. It wasn’t luck. It was one simple shift: starting with goals instead of content. But that breakthrough didn’t come easy. Lisa had to fight through the usual noise — slide decks, scattered buy-in, and “tr...

3 weeks ago

15 minutes

Training That Works

B4B Mindset Shift with David Hays

In this episode of Training That Works, Rustin Schroeder talks with David Hays about what happens when you stop training people to know and start training them to perform. David shares the story of sitting through a 35-module online course that promised transformation but delivered nothing, followed by a single instructor-led session that completely changed how his team sold, communicated, and closed deals. The difference was not in the slides but in the mindset. That realization led him to t...

3 weeks ago

18 minutes

Training That Works

Data Driven Training with Daniel Metcalf

In this episode of Training That Works, Rustin Schroeder talks with Daniel Metcalf about how one failed training changed everything. Daniel shares the story of standing in front of a team that didn’t learn, didn’t engage, and didn’t change and how that moment forced him to rebuild his entire approach. What he discovered about data, behavior, and follow-through turned his next rollout into a company-wide success. He explains the simple rhythm that keeps teams performing long after the training...

3 weeks ago

18 minutes

Training That Works

Drive Behavior Change with Logan Hawley

In this episode of Training That Works, Rustin Schroeder talks with Logan Hawley about what it really takes to drive behavior change inside a sales team. Not theory. Not another workshop deck. Real-world transformation that sticks. Logan shares the truth most training programs miss, why so many fail to create lasting results, and how to build ones that actually change how people act, think, and sell. He explains the difference between knowledge and execution, why curiosity beats compliance, a...

3 weeks ago

33 minutes

Training That Works

Accountability Drives Learning with Brandon Gort

In this episode of Training That Works, Rustin Schroeder talks with Brandon Gort about the hidden ingredient behind every high-performing training program… accountability. Before he ever built courses or sold software, Brandon was thrown into a sales floor with zero experience. No scripts, no handholding… just a manager who demanded daily proof of progress. What he learned there shaped everything he believes about training today. Brandon shares how that same mindset drives the learning cultur...

3 weeks ago

21 minutes

Training That Works

The Hackathon Method with Achal Channarasappa

In this episode of Training That Works, Rustin Schroeder talks with Achal Channarasappa, Head of Solutions Engineering at Superblocks, about what happens when training moves from theory to touching the real thing. Achal shares how his team discovered a faster, smarter way to onboard by throwing out the endless video libraries and replacing them with live, 90-minute hackathons. The result? Reps and customers reach their “light-bulb moment” in hours instead of weeks. But getting there took some...

4 weeks ago

22 minutes

Training That Works

Emotional Intelligence First with Hina Mada

In this episode of Training That Works, Rustin Schroeder talks with Hina Mada about how emotional intelligence, not policy or process, became the anchor when her company grew from 40 people to over 2,000. She shares the moment she realized things were breaking… new hires flooding in, leaders stretched thin, and teams losing connection. That’s when she found a different kind of training. One that started with emotion before execution. Hina takes you inside that shift. She tells the story of on...

4 weeks ago

15 minutes

Training That Works

Frameworks That Work with Brian Maiers

In this episode of Training That Works, Rustin Schroeder talks with Brian Maiers about the two trainings that completely changed how he sells. The first gave him a simple framework he could use anywhere, even in an airport if he ran into a dream client. The second made him look inward, uncovering his natural strengths and the one thing most salespeople ignore while trying to “fix” themselves. Then Brian shares the worst training he ever sat through... one that actually taught reps to force th...

4 weeks ago

20 minutes

Training That Works

Fix Onboarding with Lauren Klaus

In this episode of Training That Works, Rustin Schroeder talks with Lauren Klaus about how to fix onboarding so it actually works. Lauren shares why the old sink-or-swim approach fails and what companies should do instead. Drawing from her background in speech science, the service industry, and eight years at TTSG, she breaks down the system that builds reps who last. You’ll hear how to blend live demos with multi-modal learning, why post-session debriefs matter more than you think, and how t...

4 weeks ago

22 minutes

Training That Works

Proving Enablement Impact with Shara Simms

In this episode of Training That Works, Rustin Schroeder talks with Shara Simms about how to design enablement that doesn’t just get completed… it proves impact. Shara takes us inside a three-day immersive manager workshop where 75 percent of the time was spent practicing real scenarios, not listening to slides. Every participant walked away with a customized blueprint they could use on the job the very next day. She also breaks down why most training fails… no single call to action, no conne...

4 weeks ago

19 minutes

Training That Works

Training That Sticks with Robin Hoffpauir

In this episode of Training That Works, Rustin Schroeder talks with Robin Hoffpauir about building training people actually remember… and use. He opens with a story from his restaurant days… a pre-test to gauge knowledge, a focused five-day sequence with a dedicated trainer, hands-on product practice, and clear docs everyone could always find. Then comes the unlock… consistent review tied to the Ebbinghaus forgetting curve so the knowledge sticks. Robin then calls out the villain… the l...

4 weeks ago

17 minutes

Training That Works

Define The Win with Nitish Kulkarni

In this episode of Training That Works, Rustin Schroeder talks with Nitish Kulkarni about how Sweetwater builds elite sales talent at scale… and why storytelling beats slide decks when the clock is ticking. Nitish opens the curtain on Sweetwater University… a 13-week onboarding that runs ~350 classes with ~130 rotating instructors for every new sales engineer. Then he shares the simple phrase that powers their best trainings… “what’s the win condition”… and how that clarity turns learners int...

1 month ago

50 minutes

Training That Works

Design Thinking That Delivers with Bri Brodeur & Samer Jabr

In this episode of Training That Works, Rustin Schroeder talks with Bri Brodeur and Samer Jabr about turning training from a one-off event into outcomes people can feel at work… today. They unpack the design thinking workshop that changed how their teams solve real problems, the five-minute microlearning rule that keeps employees moving, and the brutal mistakes that make people hate training… like reading slides for eight hours straight and shipping outdated materials no one can use. You’ll h...

1 month ago

52 minutes