On this episode of Totally Hyped - Buckle up! We're about to go on a ride to riches. The most direct path there is through the niches. We'll talk to an entrepreneur that went from burnt-out yoga studio owner to become "The Mother Trucker" Hope Zvara went from trying to be everything to everyone to be one thing to one group of people and is now living her best life - we'll discuss lessons she's learned and her advice on niching down.

On this episode of Totally Hyped - Get Ready to Dominate Digital in 2025. As an SMB leader, you need to stay ahead of the curve. This guide unlocks the secrets to AI-powered marketing, captivating visual storytelling, and personalized experiences. Discover actionable strategies to boost your brand, engage your audience, and drive sales like never before. Don't miss out on the future of marketing.

On this episode, we dive into one of the toughest marketing disciplines to get a handle on - Customer Behavior. While it is tough to wrangle in Customer Behaviors - with their inherent fickleness and changing technologies - when you do get it right, it is a key that unlocks a lot of marketing successes. We'll cover the "Whys" and the "Hows" of conquering Customer Behavior on this episode of Totally Hyped.

On today's episode - I am gonna get real-real talking about Affordable Marketing Solutions, not just in theory, but in practice. I'll tell you about three real options for low-cost and no-cost marketingI'll share some great examples with youwe'll talk about measuring resultsAll of that is coming up today on Totally Hyped - Let's get started on Michelin Star Marketing on a Ramen Noodle Budget.

On today's episode - I am going to pull everything together from this season so far in order to make you the best damn marketer in the SMB world. Seriously though, the 5 secrets I will give to you today .encapsulate the most important aspects of crushing digital marketing Pointing everything and everyone in the right directionSet Yourself up for Measurable ResultsA Winning Marketing Mix Invest in Your Most Valuable Digital Marketing AssetThe most efficient and most effective marketing pr...

On today's episode - I am giving you your superpower - content marketing. Content marketing is the key to well - everything in digital marketing. It seems daunting - time consuming, expensive if it is outsourced, how do create the right content and create it well. I have some direction for you. I'll also have some motivation for you. Stick around.

On today's episode - I have a very special guest, Natalie Forward, EVP of Business Development at Felix Global. We will discuss how SMBs can compete for top talent and such topics as How to Compensate for Compensation, how the cadence of your hiring process is key to success or failure in recruitment and how do you know what candidates want to keep them happy - it's all on today's episode.

On todays episode I am playing the role of the magician giving away all the secrets - except I am a marketer telling what the marketing industry doesn't want you to know. What they don't want you to know is you are being sold the wrong tactics. I am going to tell you what your marketing mix should look like - which is likely to be a far cry from what it is. I won't stop there, I will tell you how to drive change to get your marketing team on the same page.

In this episode - Social media is one of the most misunderstood marketing channels. When you have an audience, it can be an excellent way to communicate and promote your products and services. The reality is, for most SMBs there are mountains of unflattering truths about its costs, results, and ROI. Today we'll work through those realities and help you get a handle on things. Let's use this topic to improve your Sales and your marketing ROI - starting today.

In this episode: Improved revenue and customer satisfaction while reducing risk are some of the hallmarks of data-driven companies. But being data-driven also puts you in the know when it comes to making the right business moves at the right times and lets you see trends as they are happening instead of after. So how can you become data-driven or be better at it?

On today's episode - We'll tackle the challenge of multichannel marketing with limited resources. our goal is to help you be extremely efficient and extremely effective despite not having enough time or budget to do everything you want to do. Leading your team to effectively get the results you want - That's what we're doing today on Totally Hyped.

On today's episode - We'll refresh our memory on defining objectives in a fool-proof way, then we'll jump into some specifics on how to place value on achieving your business objectives. This is an exclusive bit of information your competitors won't have and it's a real game-changer. This is the biggest step you can take to accurately measure ROI.

How can you ignore AI? It will either make our lives better or wipe us off the face of the planet. No matter what you think of AI, you have to pay attention. After all, this is one of those moments when you either keep up or get left in the dust. Today, we'll examine AI-related decisions you'll have to wrestle with, and from a leader's perspective, I'll explain how you can leverage AI to truly improve your business through marketing, no matter how marketing or tech-savvy you are.

One of the most transformative exercises I have helped clients with over the last few decades is getting Marketing and Sales teams to work together. Just the common messaging alone is a huge boost to your outcomes, but it goes deeper than that, and at the end of the day, it is a very direct line to making more money. I get a little passionate in this episode because many companies resist integrating sales and marketing despite its proven track record. My apologies for the cursing.

On today's episode, if I were to ask you why a customer should buy from your company rather than your competitor, would you be able to provide me with a truly unique, compelling reason? One your competitor cannot say? We're going to talk about the importance of a UVP (Unique Value Proposition) and how it should be your company's soul, it's core.

For my money, the state of marketing budgets is worse than marketing strategies. The way marketing budgets are typically developed breeds the wrong focus, the wrong conversations, and, ultimately, the wrong results. There is a better way and we'll get into it in today's episode "Marketing Budgets That Defy Convention and Lead to Measurable ROI"

The continuing frustrations over aligning marketing strategies with business objectives, and the ambiguity between marketing activities and measurable marketing ROI are wreaking havoc on business leadership and marketers. Good news! we've got a solution, and we'll discuss it in today's episode "A Business Leaders' Guide to Unusually Successful Marketing Strategies"

While the business world is bursting at the seams with opinions on metaverse, what are consumers thinking, if anything? Should you be investing, or should you stay away? In this episode of Totally Hyped, I’m joined by Jen Musil, VP @ the Harris Poll. Jen and her team did some digging into what consumers think about metaverse, which in turn provides some insight for your next steps.

The guide to marketing success for SMB leaders is easy to learn. It can be transformative, and it can give you a leg up on the competition. It all starts with you no matter what your marketing experience is.

In the continuing saga of unprecedented moments in time, we are experiencing a worker shortage unlike anything we have seen before. In order to compete for talent today a deeper understanding of what you’re up against is in order. Today you’ll meet Natalie Forward. Not just a cool name, Natalie is a talent master as adept in recruitment and talent strategies as you’ll find. In this episode we’ll discuss the root of the issue and what SMBs can expect and do about it.