Totally Hyped - The Small Business Marketing Podcast
Cale Guin
66 episodes
8 months ago
On this episode of Totally Hyped - Buckle up! We're about to go on a ride to riches. The most direct path there is through the niches. We'll talk to an entrepreneur that went from burnt-out yoga studio owner to become "The Mother Trucker" Hope Zvara went from trying to be everything to everyone to be one thing to one group of people and is now living her best life - we'll discuss lessons she's learned and her advice on niching down.
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On this episode of Totally Hyped - Buckle up! We're about to go on a ride to riches. The most direct path there is through the niches. We'll talk to an entrepreneur that went from burnt-out yoga studio owner to become "The Mother Trucker" Hope Zvara went from trying to be everything to everyone to be one thing to one group of people and is now living her best life - we'll discuss lessons she's learned and her advice on niching down.
Question for Business Leaders: Why Should You Integrate Your Marketing and Sales Departments? Answer: Because You'll Make More Money. Learn How.
Totally Hyped - The Small Business Marketing Podcast
34 minutes
1 year ago
Question for Business Leaders: Why Should You Integrate Your Marketing and Sales Departments? Answer: Because You'll Make More Money. Learn How.
One of the most transformative exercises I have helped clients with over the last few decades is getting Marketing and Sales teams to work together. Just the common messaging alone is a huge boost to your outcomes, but it goes deeper than that, and at the end of the day, it is a very direct line to making more money. I get a little passionate in this episode because many companies resist integrating sales and marketing despite its proven track record. My apologies for the cursing.
Totally Hyped - The Small Business Marketing Podcast
On this episode of Totally Hyped - Buckle up! We're about to go on a ride to riches. The most direct path there is through the niches. We'll talk to an entrepreneur that went from burnt-out yoga studio owner to become "The Mother Trucker" Hope Zvara went from trying to be everything to everyone to be one thing to one group of people and is now living her best life - we'll discuss lessons she's learned and her advice on niching down.
