Totally Hyped - The Small Business Marketing Podcast
Cale Guin
66 episodes
8 months ago
On this episode of Totally Hyped - Buckle up! We're about to go on a ride to riches. The most direct path there is through the niches. We'll talk to an entrepreneur that went from burnt-out yoga studio owner to become "The Mother Trucker" Hope Zvara went from trying to be everything to everyone to be one thing to one group of people and is now living her best life - we'll discuss lessons she's learned and her advice on niching down.
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On this episode of Totally Hyped - Buckle up! We're about to go on a ride to riches. The most direct path there is through the niches. We'll talk to an entrepreneur that went from burnt-out yoga studio owner to become "The Mother Trucker" Hope Zvara went from trying to be everything to everyone to be one thing to one group of people and is now living her best life - we'll discuss lessons she's learned and her advice on niching down.
Why Should Customers Buy From You Over Your Competitors? Crafting a Stellar UVP for Your Organization
Totally Hyped - The Small Business Marketing Podcast
21 minutes
1 year ago
Why Should Customers Buy From You Over Your Competitors? Crafting a Stellar UVP for Your Organization
On today's episode, if I were to ask you why a customer should buy from your company rather than your competitor, would you be able to provide me with a truly unique, compelling reason? One your competitor cannot say? We're going to talk about the importance of a UVP (Unique Value Proposition) and how it should be your company's soul, it's core.
Totally Hyped - The Small Business Marketing Podcast
On this episode of Totally Hyped - Buckle up! We're about to go on a ride to riches. The most direct path there is through the niches. We'll talk to an entrepreneur that went from burnt-out yoga studio owner to become "The Mother Trucker" Hope Zvara went from trying to be everything to everyone to be one thing to one group of people and is now living her best life - we'll discuss lessons she's learned and her advice on niching down.
