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The Pete Primeau Show
Pete Primeau
200 episodes
1 week ago
With a career spanning 40+ years in both retail and wholesale furniture and mattress industries, Pete Primeau shares his insights on sales & marketing. Regularly joined by guests from a variety of industries, this show is not just for those in the mattress and furniture business - but for any business owner or sales professional.
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Marketing
Business,
Management
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All content for The Pete Primeau Show is the property of Pete Primeau and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
With a career spanning 40+ years in both retail and wholesale furniture and mattress industries, Pete Primeau shares his insights on sales & marketing. Regularly joined by guests from a variety of industries, this show is not just for those in the mattress and furniture business - but for any business owner or sales professional.
Show more...
Marketing
Business,
Management
Episodes (20/200)
The Pete Primeau Show
Reflections From The Mountain Top with Brent Batterman: Episode 247
In this episode, we’re excited to welcome Brent Batterman, a veteran of the mattress industry with over two decades of experience. Brent has played a pivotal role in revolutionizing sales strategies and launching new products across the industry. He’s widely respected for his leadership in training high-performing sales teams and for introducing the first-ever waterfall system with finance companies—an industry-first innovation that improves approval rates and elevates the in-store customer journey. Join us as Brent shares his perspective on how the industry has evolved, the impact of his trailblazing work, and the ways retailers globally are reaping the benefits of his forward-thinking approach.   👤Connect with Brent Batterman: ✅ Website: https://www.bedheadmarketing.com/ ✅ LinkedIn: https://www.linkedin.com/in/brent-batterman/  ✅ Instagram: https://www.instagram.com/bedheadmarketing/ ✅ Facebook: https://www.facebook.com/BederMarketing ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  
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1 week ago
1 hour 3 minutes

The Pete Primeau Show
Educate & Elevate - Karen Converse: Episode 246
In this episode, we explore the intricacies of more effective customer engagement with the seasoned Karen Converse. With over 20 years of experience in sales, marketing, training, and business management within the retail sector, Karen brings a wealth of expertise to the discussion. As an independent representative, she offers invaluable insights into how education can elevate every aspect of the customer experience.   Drawing on her extensive background, Karen shares practical guidance on understanding customer needs, tailoring recommendations, and overcoming common challenges. Her advice empowers professionals to approach sleep-related discussions with confidence, clarity, and a mindset of continual learning. Whether you're on the sales floor or managing a retail team, this episode delivers actionable insights to help you educate customers and elevate the impact of your conversations in one of the most vital areas of wellness.   Tune in for expert tips, fresh perspectives, and the tools you need to elevate your sleep conversations.   👤Connect with Karen Converse: ✅ Website: https://Karen-converse.com  ✅ LinkedIn: https://www.linkedin.com/in/karen-converse ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  
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2 weeks ago
1 hour

The Pete Primeau Show
Different Gear, Still Speeding! - Chris Taheny: Episode 245
In this episode, we’re joined by Chris Taheny, Vice President of National Accounts and Business Development at Cariloha Inc. — a seasoned sales executive with over fourteen years of experience in the mattress industry. Chris is a record-setting force of nature, known not only for his deep industry expertise but also for his ability to harness social media more effectively than most dedicated agencies. Tune in as we dive into his journey, his strategies for driving national growth, and how he’s helping Cariloha bring sustainable luxury to the forefront of the sleep industry.   👤Connect with Chris Taheny and Cariloha Inc.: ✅ Website: https://www.cariloha.com/  ✅ LinkedIn: https://www.linkedin.com/in/chris-taheny/  ✅ Facebook: https://www.facebook.com/Cariloha/  ✅ YouTube: https://www.youtube.com/Carilohabamboo  ✅ Instagram: https://www.instagram.com/cariloha/   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
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3 weeks ago
1 hour 1 minute

The Pete Primeau Show
ASK PETE: Episode 244
In this episode, Pete reconnects with renowned podcast producer Chris Stone to tackle raw, unfiltered questions straight from the mattress and furniture retail world. Drawing on more than 40 years of industry wisdom, Pete offers honest, experience-backed advice for retailers facing the pressures of underperforming stores, personal commitments, and the difficult choice between pressing on or calling it quits.   Guided by Chris’s thoughtful questions, the conversation mixes tough truths with practical strategies, a dose of optimism, and a few well-deserved laughs.   Whether you're scaling up, hanging on, or somewhere in the middle, you’ll leave with clarity, motivation, and real-world takeaways—only on The Pete Primeau Show.   👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau     ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales    ✅ Website: https://www.peteprimeau.com   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
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4 weeks ago
59 minutes

The Pete Primeau Show
ASK PETE: Episode 243
In this episode, Pete teams up once again with top podcast producer Chris Stone to answer real, unfiltered questions from the mattress and furniture retail community. Pete shares candid advice rooted in over four decades of industry experience. He speaks directly to retailers trying to balance underperforming stores with personal commitments—and those wrestling with the tough decision to keep going or close up shop.   With Chris guiding the conversation, this episode blends heartfelt questions with practical solutions, honest perspective, and a few well-earned laughs along the way.   Whether you're in growth mode, survival mode, or somewhere in between, you’ll walk away with clarity, encouragement, and actionable insights—only on The Pete Primeau Show.   👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau     ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales    ✅ Website: https://www.peteprimeau.com   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net
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1 month ago
55 minutes

The Pete Primeau Show
Sales Differentiation & The First Meeting Differentiator - Lee Salz: Episode 242
In this episode, we’re joined by Lee B. Salz, a leading Sales Differentiation Strategist and bestselling author, known for transforming salespeople into high-performing sales forces. As the founder of Sales Architects, Lee helps companies stand out in competitive markets through tailored sales consulting, coaching, and custom sales playbook development. He also delivers dynamic keynote presentations and workshops that equip sales teams with the tools to win more deals at the right price. Whether you're a sales leader, entrepreneur, or rep on the front lines, this conversation offers powerful strategies to help you differentiate and dominate.   👤Connect with Lee Salz and Sales Architects: ✅ Website: https://salesarchitects.com/  ✅ LinkedIn: https://www.linkedin.com/in/leesalz/  ✅Facebook: https://www.facebook.com/LeeBSalz/  ✅YouTube: https://www.youtube.com/@theleesalz  ✅X: https://x.com/SalesArchitects  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences  
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1 month ago
57 minutes

The Pete Primeau Show
Success Leaves Clues - My Story - Fawad Zavary: Episode 241
In this episode, we sit down with Fawad Zavary, a 26-year veteran of the furniture industry and a driving force behind Exclusive Furniture’s continued success. Known for his relentless pursuit of excellence and innovation, Fawad shares insights into what it takes to create a standout customer experience in today’s competitive market. As both a respected industry leader and a dedicated mentor, he offers a unique perspective shaped by decades of hands-on experience and a deep passion for the business. Whether you're in retail, customer service, or leadership, this conversation is packed with valuable lessons you won’t want to miss.   👤Connect with Fawad Zavary: ✅ Website: https://exclusivefurniture.com/  ✅ LinkedIn: https://www.linkedin.com/in/fawad-zavary-8459109  ✅Facebook: https://www.facebook.com/exclusivefurniturehouston/  ✅Instagram: https://www.instagram.com/exclusivefurniture/  ✅YouTube: https://www.youtube.com/user/exclusivefurnitureTV  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
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1 month ago
58 minutes

The Pete Primeau Show
Win The Weekend With Pete & Friends Live! : EP 240
What if the mattress industry's top minds solved your biggest challenge this Friday? 'Win The Weekend With Pete & Friends: Live!' is where mattress moguls reveal their playbook, troubleshoot obstacles, and celebrate victories—all in real-time. Every Friday at 1PM EST, this exclusive mastermind transforms industry rivals into collaborators. Not just another webinar mastermind—it's your competitive edge, and today it’s streaming live across YouTube, LinkedIn, and Facebook. Missing this conversation means missing your next breakthrough. Join the industry insiders who never start a Monday without Friday's winning strategies.   👤 Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau     ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales    ✅ Website: https://www.peteprimeau.com    ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
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1 month ago
58 minutes

The Pete Primeau Show
A Grand Bedding Story - Scott Grand: Episode 239
In this episode, we sit down with Scott Grand, Owner of Grand Bedding in Baton Rouge, Louisiana — a family-owned company with an impressive legacy of over 105 years in the mattress-making industry. Founded in 1920 by his great grandfather, Grand Bedding has remained a cornerstone of craftsmanship and innovation for four generations. With more than 40 years of personal experience in the business, Scott shares how he honors his family's legacy while continuing to invest in people and technology to deliver top-quality mattresses to his dealers. It's a story of heritage, hard work, and the pursuit of excellence that would make his great grandfather proud.   👤Connect with Scott Grand: ✅ Website: https://grandbedding.com/  ✅ LinkedIn: https://www.linkedin.com/in/scott-grand-203a9b90/?utm  ✅ Email: sgrand@grandbedding.com  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
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2 months ago
58 minutes

The Pete Primeau Show
Mattress Industry Challenges, Trends, and Insider Tips for Store Owners - ASK PETE: Episode 238
The tables are turned as Pete takes the hot seat and answers burning questions from listeners and live chat participants, with Producer Chris Stone stepping in as the host. This episode is packed with industry wisdom, lively audience engagement, and candid stories from Pete's decades-long journey in the mattress world.   Get ready for a masterclass in retail, marketing, and business mindset as Pete reveals personal insights - from the mattress he sleeps on to the trends shaping the future of the industry. You'll hear his honest takes on the elusive low-end customer, the latest innovations like split head mattresses, and why forming genuine connections can be more important than the nuts and bolts of what you sell. Plus, Pete and Chris dive deep into the power of building a thriving tribe, the lessons learned from past product flops, and the essential books every ambitious business owner should read.   Books Pete is Currently Reading: AI Prompts Book (Author: Brynne Tillman): https://geni.us/CrispyFramework    Books For New Store Owners: The Negativity Fast (Author: Anthony Iannarino): https://geni.us/NegativityFast  Yes Attitude (Author: Jeffrey Gitomer): https://geni.us/YesGitomer  How to Win Friends and Influence People (Author: Dale Carnegie): https://geni.us/WinFriendsCarnegie  The Power of Positive Thinking (Author: Norman Vincent Peale): https://geni.us/PowerPositive   Come Back to Bed (Authors: Mark Quinn and Mark Kinsley): https://geni.us/ComeBackBed  The Wizard of Ads (Author: Roy H. Williams): https://geni.us/WizardOfAds  How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate or Fee (Authors: Lawrence Steinmetz and William T. Brooks): https://geni.us/SellMarginsHigher  No BS Price Strategy (Author: Dan Kennedy): https://geni.us/DanKennedyNoBSPrice  The No BS Ruthless Management of People and Profits (Author: Dan Kennedy): https://geni.us/NoBSRuthlessDanKennedy    👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau     ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales    ✅ Website: https://www.peteprimeau.com   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
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2 months ago
1 hour 4 minutes 8 seconds

The Pete Primeau Show
Self-Care, Failure, and Winning Retail Strategies! Ask Pete: Episode 237
Pete hands the hosting reins over to his producer, Chris Stone, who fields a variety of questions from both live viewers and dedicated listeners who wrote in ahead of time. Whether you’re a business owner, sales professional, or just looking for a boost in positivity, Pete shares real-life lessons from his decades in sales and retail—including how failure paved the road to his greatest successes, the importance of self-care, and the mindset shifts that have helped him and countless others thrive in a challenging retail landscape.   👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau     ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales    ✅ Website: https://www.peteprimeau.com   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
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2 months ago
1 hour 3 minutes 2 seconds

The Pete Primeau Show
Vegas Market Is Over But Wait There's More! - Chad Fischer & Luke Larsen: Episode 236
In this episode, we sit down with two dynamic leaders shaping the future of the home furnishings industry. Chad Fischer, an experienced Bedding Director with a strong background in management consulting, shares valuable insights into business development, strategic planning, and customer engagement. With a proven track record in sales and retail, Chad dives into the evolving challenges and opportunities within the bedding sector—and what it takes to stay ahead.   We’re also joined by Luke Larsen, Director of Merchandising – Home Furnishings at BrandSource. With over 12 years of experience in sales and business strategy, Luke is leading innovation in home furnishings merchandising. His digital savvy and creative approach are redefining how brands connect with today’s consumer.   Whether you’re a retail pro or just curious about the forces driving the industry forward, this episode delivers expert takeaways on growth, customer service, and what’s next post-Vegas Market.   👤Connect with Chad Fischer & Luke Larsen: ✅ Website: https://www.joinbrandsource.com/introducing-brandsource/  ✅ Facebook: https://www.facebook.com/BrandSource  ✅ LinkedIn (Chad Fisher): https://www.linkedin.com/in/chad-fischer-b6979b10a/  ✅ LinkedIn (Luke Larsen): https://www.linkedin.com/in/luke-larsen-a5359b78/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
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2 months ago
1 hour 37 seconds

The Pete Primeau Show
Mentors and More! - Gordon Hecht: Episode 235
In this episode, we sit down with Gordon S. Hecht, a powerhouse consultant to the home furnishings industry with over 40 years of experience spanning retail, manufacturing, product development, marketing, and multi-store operations. Gordon shares insights from his extensive career, including how to diagnose and repair retail roadblocks, build high-performing teams, and energize communication strategies that actually move the needle.   As a contributing columnist with more than 125 published articles in leading industry outlets like Sleep Savvy, Furniture World, and the UK’s Furniture News, Gordon brings a sharp perspective on sales training, retail dynamics, and the art of making things happen. Whether you're a seasoned retailer or just breaking into the home furnishings space, this episode is packed with actionable advice and real-world experience from one of the industry's most respected voices.   👤Connect with Gordon Hecht: ✅ LinkedIn: https://www.linkedin.com/in/gordonhecht/  ✅ Email: gordon.hecht@aol.com   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
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3 months ago
1 hour 1 minute 6 seconds

The Pete Primeau Show
How Giving Can Help You Increase Sales - Doug Krinsky: Episode 234
In this episode, we sit down with Doug Krinsky, the Director of Sales at 3Z Brands, whose over 40 years of experience in the mattress industry have been defined by innovation, relationship-building, and a commitment to service. Doug shares how a mindset of giving—whether through time, expertise, or support—can drive stronger client relationships and ultimately lead to increased sales. From working closely with manufacturers to creatively supporting retail partners, Doug offers practical insights and real-world examples that prove generosity and success are far from mutually exclusive. If you're in sales, leadership, or simply looking to grow your impact in any industry, this conversation will leave you inspired and equipped to give more—and grow more.   👤Connect with Doug Krinsky and 3Z Brands: ✅ Website: https://www.3zbrands.com/  ✅ LinkedIn: https://www.linkedin.com/in/doug-krinsky-794882?utm    ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
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3 months ago
1 hour 1 minute 49 seconds

The Pete Primeau Show
Let's Talk Sleep - Karen Converse: Episode 233
In this episode, we explore the intricacies of having more effective sleep conversations with the seasoned Karen Converse. With over 20 years of experience in sales, marketing, training, and business management within the retail sector, Karen brings a wealth of expertise to the discussion. As an independent representative, she offers invaluable insights into navigating these conversations regardless of your role in the industry.   Drawing on her extensive background, Karen shares practical guidance on understanding customer needs, tailoring recommendations, and overcoming common challenges. Her advice empowers professionals to approach sleep-related discussions with confidence and clarity. Whether you're on the sales floor or managing a retail team, this episode delivers actionable insights to help you drive meaningful and constructive outcomes in one of the most vital areas of wellness.   Tune in for expert tips, fresh perspectives, and the tools you need to elevate your sleep conversations.   👤Connect with Karen Converse : ✅ Website: https://Karen-converse.com  ✅ LinkedIn: https://www.linkedin.com/in/karen-converse   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
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3 months ago
1 hour 1 minute 30 seconds

The Pete Primeau Show
The One Tool Every Store Owner Needs to use Better! - Kristina Espinoza: Episode 232
In this episode, we talk with Kristina Espinoza, Account Executive at King Koil Licensing Company, Inc., about the essential tool that every store owner should be mastering to boost their business. Drawing on over 10 years of experience starting from retail mattress sales to her current wholesale role, Kristina shares valuable insights on how leveraging this key tool can transform store performance and retailer success. If you’re a store owner looking to up your game, this episode is a must-listen!   👤Connect with Kristina Espinoza and King Koil Mattress Co.: ✅ Website: https://www.kingkoil.com/  ✅ LinkedIn: https://www.linkedin.com/in/kristina-espinoza-0ab080167?utm  ✅ YouTube: https://www.youtube.com/user/KKLC1898  ✅ Facebook: https://www.facebook.com/KingKoilGlobal/#    ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
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3 months ago
1 hour 57 seconds

The Pete Primeau Show
Have Your Best July 4th Sale Ever! - Brent Batterman: Episode 231
Brent Batterman returns with a bang—just in time for one of the biggest retail weekends of the summer. With over two decades of experience in the mattress industry and a history of transforming sales strategy at Mattress Firm, Brent is here to help you elevate your July 4th performance.   In this episode, he breaks down what it takes to drive major foot traffic, boost approval rates, and turn your store into a sales machine during this high-impact holiday weekend. From smart financing techniques to in-store tactics that convert, Brent shares actionable insights you can put to work right away.   👤Connect with Brent Batterman: ✅ Website: https://www.bedheadmarketing.com/ ✅ LinkedIn: https://www.linkedin.com/in/brent-batterman  ✅ Instagram: https://www.instagram.com/bedheadmarketing/ ✅ Facebook: https://www.facebook.com/BederMarketing   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
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3 months ago
1 hour 4 minutes 5 seconds

The Pete Primeau Show
How To Work With Your Spouse & Thrive! - Jenny & Pete Primeau: Episode 230
In this episode, Pete sits down with his wife and business partner, Jenny Primeau, Vice President of Primeau Furniture Sales. With over twenty years in her role and a strong background in accounting, Jenny has been instrumental in supporting the company’s dealers and vendors. Her unmatched attention to detail and ability to get things done have earned her universal respect throughout the furniture industry. As President and Vice President of Primeau Furniture Sales, Pete and Jenny share what it takes to successfully run a business together—offering practical insights and inspiration for couples navigating both work and life side by side.   👤 Connect with Jenny and Pete Primeau: ✅ LinkedIn (Jenny): https://www.linkedin.com/in/jenny-primeau-9805408b/  ✅ LinkedIn (Pete): https://www.linkedin.com/in/peteprimeau     ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales ✅ Website: https://www.peteprimeau.com    ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
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4 months ago
1 hour 4 minutes 43 seconds

The Pete Primeau Show
Survive and Thrive: Pete Primeau Tackles Retail Struggles, Customer Experiences, and Industry Insights - ASK PETE: Episode 229
In this special Ask Pete edition, Pete turns over hosting duties to top podcast producer Chris Stone for a lively, interactive session driven by listener questions from the mattress industry community. From the challenge of paying bills during tough times, to managing inventory and creating a customer experience that sparks true word-of-mouth, Pete doesn’t hold back on candid advice gleaned from 43 years in the business. The episode dives deep into what separates thriving retailers from those just surviving, how to nurture a family business (without losing your mind!), and ways to maximize opportunities like Scott Vaughn’s Wingo Masterclass. If you’re an independent retailer navigating today’s ever-shifting marketplace—or just someone curious about the passion and relationships behind successful stores—this episode delivers practical insights, personal stories, and plenty of laughs. Whether you tuned in live or caught the replay, get ready for raw conversations, audience shoutouts, and Pete’s signature blend of expertise and encouragement. Grab your notebook—there’s a goldmine of actionable takeaways coming your way on The Pete Primeau Show!   👤 Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau     ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales    ✅ Website: https://www.peteprimeau.com    ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
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4 months ago
1 hour 59 seconds

The Pete Primeau Show
Escaping The Race To The Bottom Before It's Too Late! - Mike Magnuson & Mark Quinn: Episode 228
What happens when price wars are killing everyone's margins? Pete sits down with two industry heavyweights who've seen it all—and lived to tell about it.   Michael Magnuson from GoodBed brings the data that'll make you rethink everything about how customers actually shop for mattresses (spoiler: it's not just about price). Mark Quinn from Shifman Mattress has been in the trenches for decades—retail, manufacturing, you name it—and he's got war stories about stores that broke free from the race to the bottom.   This isn't some fluffy "add more value" conversation. These guys get into the real tactics that separate profitable retailers from the ones barely hanging on. Quinn's seen what works (and what doesn't) across every part of the business, while Magnuson's got the consumer research that explains why some stores can charge premium prices while others can't give mattresses away.   If you're tired of competing on price alone, this episode gives you the roadmap to escape before it's too late.   👤 Connect with Michael Magnuson & Mark Quinn: ✅ LinkedIn (Mike Magnuson):https://www.linkedin.com/in/michaelmagnuson  ✅ LinkedIn (Mark Quinn): https://www.linkedin.com/in/markquinn03  ✅ GoodBed: https://www.goodbed.com/  ✅ Shifman Mattresses: https://shifmanmattresses.com/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences
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4 months ago
59 minutes 49 seconds

The Pete Primeau Show
With a career spanning 40+ years in both retail and wholesale furniture and mattress industries, Pete Primeau shares his insights on sales & marketing. Regularly joined by guests from a variety of industries, this show is not just for those in the mattress and furniture business - but for any business owner or sales professional.