The tables are turned as Pete takes the hot seat and answers burning questions from listeners and live chat participants, with Producer Chris Stone stepping in as the host. This episode is packed with industry wisdom, lively audience engagement, and candid stories from Pete's decades-long journey in the mattress world.   Get ready for a masterclass in retail, marketing, and business mindset as Pete reveals personal insights - from the mattress he sleeps on to the trends shaping the future of the industry. You'll hear his honest takes on the elusive low-end customer, the latest innovations like split head mattresses, and why forming genuine connections can be more important than the nuts and bolts of what you sell. Plus, Pete and Chris dive deep into the power of building a thriving tribe, the lessons learned from past product flops, and the essential books every ambitious business owner should read.   Books Pete is Currently Reading: AI Prompts Book (Author: Brynne Tillman): https://geni.us/CrispyFramework    Books For New Store Owners: The Negativity Fast (Author: Anthony Iannarino): https://geni.us/NegativityFast  Yes Attitude (Author: Jeffrey Gitomer): https://geni.us/YesGitomer  How to Win Friends and Influence People (Author: Dale Carnegie): https://geni.us/WinFriendsCarnegie  The Power of Positive Thinking (Author: Norman Vincent Peale): https://geni.us/PowerPositive   Come Back to Bed (Authors: Mark Quinn and Mark Kinsley): https://geni.us/ComeBackBed  The Wizard of Ads (Author: Roy H. Williams): https://geni.us/WizardOfAds  How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate or Fee (Authors: Lawrence Steinmetz and William T. Brooks): https://geni.us/SellMarginsHigher  No BS Price Strategy (Author: Dan Kennedy): https://geni.us/DanKennedyNoBSPrice  The No BS Ruthless Management of People and Profits (Author: Dan Kennedy): https://geni.us/NoBSRuthlessDanKennedy    👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau     ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales    ✅ Website: https://www.peteprimeau.com   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences