🎙️ Welcome to The LAB: Chris Craddock & Nicole – Scaling the Redux Group’s Zillow Flex Team with Standards, Accountability & Systems 🔥📈
In this episode of The LAB, we sit down with Chris Craddock, Founder of The Redux Group, and Nicole, Director of Sales, to unpack how they’ve turned their Zillow Flex team into one of the most consistent high-converting programs in the Mid-Atlantic. From rebuilding after early struggles to instituting a certification model and measurable standards, Chris and Nicole reveal how to scale without losing quality — and how to keep agents accountable to performance, not feelings.
💥 What You’ll Learn in This Episode
✅ The Redux recruiting model: from 40 to 80 agents through standards and systems
✅ How Zillow Flex went from “almost dropped” to top-performer in its market
✅ Certification, activity benchmarks, and the 15-lead rule that drives conversions
✅ Why scarcity mindset kills accountability — and how to fix it with abundance thinking
✅ How Redux uses Fellow, Follow Up Boss, and live call reviews for real-time feedback
✅ The pause policy: when too many leads, or too little follow-up, triggers accountability
✅ How to celebrate wins, track scoreboard metrics, and turn Flex leads into long-term clients
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Chris Craddock and Nicole share how they rebuilt their Zillow Flex program through data-driven leadership, clear expectations, and a culture of personal responsibility — turning agents into believers and skeptics into performers.
🎯 If you’ve ever wanted to learn how top Zillow Flex teams create accountability and scale profitably, this is your roadmap.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
🎙️ Welcome to The LAB: Brittany Kostov – Building Canada’s Largest Zillow Flex Team with Zoocasa 🚀
In this episode of The LAB, we sit down with Brittany Kostov, Sales Director at Zoocasa, who has coached and trained hundreds of agents through one of the most structured and high-accountability onboarding systems in real estate. Brittany shares how Zoocasa recruits, screens, and onboards agents into Zillow Flex with a 3-day live intro, preview homework, one-on-one interviews, and a structured accelerator program that keeps agents in momentum.
💥 What You’ll Learn in This Episode
✅ How Zoocasa built Canada’s largest Zillow Flex team (and expanded into the U.S.)
✅ The 3-day Intro to Zoocasa onboarding: expectations, previews, and coaching nuggets
✅ Why agents must preview 10 properties before being considered for leads
✅ How huddles (4x a week) keep agents accountable and in daily practice
✅ The role of live call reviews and “reviewing tape” to sharpen lead conversion
✅ Why transparency, metrics, and culture filter the right agents in (and the wrong ones out)
✅ How Zoocasa moves new agents from rental leads → buyer deals → consistent production
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Brittany Kostov reveals the onboarding playbook, accountability systems, and cultural standards that power Zoocasa’s Zillow Flex success story.
🎯 If you’ve ever wanted a blueprint for onboarding, accountability, and high-conversion lead programs, this is it.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
00:26 Thanks for doing this—share your journey
00:38 Britney Cost: licensed since 2011, lead conversion focus
03:12 Zucasa as largest Zillow Flex team; expanding to U.S.
06:03 High-accountability program & three-day Intro to Zucasa
07:20 “10 property previews” homework and 1:1 interview gate
17:56 Day 2: discovering motivation; live call “reviewing tape”
55:42 Music
🎙️ Welcome to The LAB: Noah Ward – Building a $10M+ Real Estate Business from TikTok 📱🏡🔥
In this episode of The LAB, we sit down with Noah Ward, a 24-year-old eXp Realty agent who went from having no sphere of influence to closing over $10M in sales and co-founding a custom home building company – all fueled by TikTok. Noah shares how he built a hyperlocal audience of nearly 50,000 followers, turned short-form content into high-value leads, and developed a system for consistency across TikTok, Instagram, and YouTube.
💥 What You’ll Learn in This Episode
✅ How Noah grew from $15K land deals to $12M listings with TikTok
✅ The 3 content buckets: house tours, informational green screens, and viral hooks
✅ Why professional videography flopped – and why raw iPhone content wins on TikTok
✅ Noah’s system for batching, editing, and posting across TikTok, Instagram, and YouTube Shorts
✅ How to optimize your TikTok bio, pinned posts, thumbnails, and CTAs for lead capture
✅ The difference between TikTok’s “here and now” algorithm and YouTube’s evergreen SEO power
✅ Noah’s call-to-action formula that drives direct texts and calls from ideal clients
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Noah Ward reveals exactly how he built a $10M pipeline, leveraged TikTok virality into hyperlocal authority, and turned followers into both buyers and custom home clients.
🎯 If you’ve ever wanted a blueprint for turning short-form content into real estate closings, this is it.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
🎙️ Welcome to The LAB: Anthony Tomasone – Building High-Performance Real Estate Teams with Accountability & Tech 💻
In this episode of The LAB, we sit down with Anthony Tomasone, team leader at Zuasa Realty, who manages a powerhouse group of ISAs and agents using a blend of culture, coaching, and cutting-edge tools. Anthony shares how he structures one-on-ones and team huddles, leverages platforms like Follow Up Boss, Shylo AI, CU, Looker Studio, and Zappier, and enforces accountability without negativity to create consistent growth and team buy-in.
💥 What You’ll Learn in This Episode
✅ How to run accountability sessions that motivate instead of intimidate
✅ Why starting with positives and removing blockers changes performance culture
✅ How Shylo AI call scoring + roleplay transforms coaching and training
✅ Using dashboards (Looker Studio, CU, Follow Up Boss) to drive real transparency
✅ The “pause rules” for agents who no-show clients or coaching sessions
✅ How to foster healthy competition with leaderboards and public metrics
✅ Forecasting systems to turn today’s leads into closings 6–24 months out
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Anthony Tomasone reveals the frameworks, dashboards, and coaching conversations that keep 100+ agents and ISAs accountable, competitive, and focused on long-term production.
🎯 If you’ve ever wanted a blueprint for scaling accountability with data, coaching, and tech, this is it.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
🎙️ Welcome to The LAB: Dylan Nonaka – Scaling Hawaii’s #1 Team with Zillow Flex 🚀
In this episode of The LAB, we sit down with Dylan Nonaka, team leader at eXp Realty Hawaii, who grew his team from a small crew to 156 agents across four islands and over 1,000 transactions a year. Dylan shares how he cracked the code on winning Zillow Flex accounts, building systems, and training agents through a four-day bootcamp to dominate lead conversion.
💥 What You’ll Learn in This Episode
✅ How Dylan scaled from a ragtag team to Hawaii’s top-producing group
✅ The exact process for winning and expanding Zillow Flex accounts
✅ Why the first 60 seconds of a call are make-or-break for conversion
✅ Dylan’s 14-day follow-up playbook and value-based messaging system
✅ Bootcamp training, Tuesday Flex masterminds, and ongoing accountability systems
✅ How to tier and nurture long-term leads with smart lists in Follow Up Boss
✅ The mindset shift: every lead is worth $500, every call is a lifetime client opportunity
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Dylan Nonaka reveals the frameworks, scripts, and leadership principles that turned Flex into 25% of his business and positioned his team for long-term growth across Hawaii and beyond.
🎯 If you’ve ever wanted a blueprint for dominating Flex leads, building scalable systems, and training a high-conversion team, this is it.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
🎙️ Welcome to The LAB: Alisha Collins – Building a 7-Figure Real Estate Brand with Daily Video, Powered by eXp University
In this episode of The LAB, we sit down with Alisha Collins, a top-producing Wyoming agent and content creator who’s cracked the code on video consistency. Alisha shares how she posts 21 videos a week, dominates on Facebook, YouTube, and TikTok, and runs a team closing over 240 homes annually without door knocking or cold calling.
💥 What You’ll Learn in This Episode
✅ The daily video system that drives inbound clients and long term brand growth
✅ How to turn TikTok comments into a never-ending content engine
✅ Why real estate video doesn’t need to be perfect it just needs to be consistent
✅ The power of batch recording, repurposing, and staying visible across platforms
✅ How Alisha used video to maintain momentum during personal tragedy
✅ Tips on handling negativity, burnout, and the emotional side of content creation
✅ Tools like Repurpose.io, stand.store, and simple TikTok-native editing to scale reach
📅 New Episodes Every Week! The LAB delivers tactical training and behind the scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Join Alisha Collins as she reveals the exact strategy behind her 3-a day video habit, her multi platform content machine, and how she’s generated massive results and healing through authentic video marketing.
🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
#realestatesuccess #realestateinvesting #realestatemarketing #exprealty #thelabpodcast
🎙️ Welcome to The LAB: Mike Sherrard – From Engineer to YouTube Real Estate Authority, Powered by eXp University
In this episode of The LAB, we sit down with Mike Sherrard, a former engineer turned top-producing real estate agent and global attraction leader at eXp Realty. Mike shares how he built a high-converting YouTube strategy to scale his real estate business, overcome fear of video, attract clients and agents across borders, and leverage AI + intent-based content to dominate search and grow his brand.
💥 What You’ll Learn in This Episode
✅ How Mike went from $2,500 in the bank to top global recruiter using YouTube
✅ The psychology of visibility and why imperfection builds trust
✅ Call-to-action frameworks that convert YouTube views into closings
✅ The difference between interest-based vs. intent-based platforms (and why YouTube wins)
✅ How to use AI tools for keyword research, SEO optimization, and video scripting
✅ The exact cadence, structure, and video types (relocation, lifestyle, market updates, tours)
✅ How Mike scaled his content using Fiverr, VAs, and a full-time social media manager
✅ Why market reports and property tours attract seller leads at scale
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Join Mike Sherrard as he unpacks his full YouTube and content playbook from beginner gear and mindset to elite-level strategy, automation, and audience conversion.
🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
#realestatesuccess #realestateinvesting #realestatemarketing #exprealty #thelabpodcast
🎙️ Welcome to The LAB: Harriet Hinson – Building and Leading a High-Performance Zillow Flex Team, Powered by eXp University
In this episode of The LAB, we sit down with Harriet Hinson, a veteran real estate leader who built one of Georgia’s top-performing Zillow Flex teams. Harriet shares how she scaled her team from just a few agents to over 60, survived Zillow’s Flex program cuts, and now runs a high-accountability, culture-driven organization focused on service, systems, and results.
💥 What You’ll Learn in This Episode
✅ How Harriet retained one of just 53 Zillow Flex accounts in Georgia
✅ Her 5-agent-per-zip-code strategy for geographic coverage
✅ How she onboards, trains, and grows new agents into high producers
✅ Her “Pop-Tart Agent” mindset for fast lead response and conversions
✅ Why Zillow leads are the best in the business—and how to work them
✅ Systems she uses: Follow Up Boss, RealScout, and Amplified Solutions
✅ How she creates culture through Tuesday lunches, Thursday training, and team-led events
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Sit down with Harriet Hinson as she reveals her full blueprint for leading a Zillow Flex team—from onboarding to follow-up to creating a community of committed, confident agents who never stop leveling up.
🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
#realestatesuccess #realestateinvesting #realestatemarketing #exprealty #thelabpodcast
🎙️ Welcome to The LAB: Tony Glenn – $1.1B in Sales by Serving Military Families, Powered by eXp University
In this episode of The LAB, we sit down with Tony Glenn, founder of the Liberty Group in Oceanside, California. Tony is a Marine Corps veteran, VA loan expert, and visionary team leader whose group has closed over $1.1 billion in sales—without ever cold calling. Tony reveals how he built a recession-proof, mission-driven business by focusing on serving military families through strategic education, social-first marketing, and high-impact in-person training events.
💥 What You’ll Learn in This Episode
✅ How to build a referral-based business around the VA loan niche
✅ The social media system Liberty Group uses to generate 1,600+ leads/month
✅ Why agents don’t need to be veterans to serve the veteran market
✅ Investment strategies using VA rehab, construction, and multi-family loans
✅ How Tony trains agents through in-person events and virtual sessions
✅ Building brand equity through local content and veteran partnerships
✅ Plug-and-play systems available for eXp agents through Liberty Group
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Join Tony Glenn as he shares how to attract, educate, and serve veteran homebuyers using a fully integrated business model that’s designed to grow across markets and across the country.
🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
#eXpUniversity #realestatemarketing #thelabpodcast #realestatesuccess #instagram
🎙️ Welcome to The LAB: Chris Colgan Turning Scrolls into Closings with Local Content, Powered by eXp University
In this episode of The LAB, we sit down with Chris Colgan, a 22 year real estate veteran who built a local lead generation machine on Instagram by posting daily news-style content, community updates, and real estate insights. Chris shares how he generates thousands of inbound leads and referrals by being the go-to local voice without cold calling, paid ads, or trying to be funny online.
💥 What You’ll Learn in This Episode
✅ Why hyperlocal headlines and daily content are his lead-gen secret
✅ Chris’s headline and thumbnail formula that consistently goes viral
✅ How he uses Instagram Reels to dominate his local market
✅ Why real estate videographers shouldn’t edit your social content
✅ How to build clout with your sphere without being salesy
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Sit down with Chris Colgan as he breaks down how to create simple, effective content that gets views, builds trust, and turns your sphere into loyal, inbound leads.
🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
#eXpUniversity #realestatemarketing #thelabpodcast #realestatesuccess #instagram
🎙️ Welcome to The LAB: Joey Oberndorfer – Closing with Consistency from One-Tour Leads, Powered by eXp University
In this episode of The LAB, we sit down with Joey Oberndorfer, a new agent with eXp Realty who has already closed 32 transactions in his first 9 months without a past client database or paid ads. Joey shares his full approach to converting Zillow Flex leads, including the exact scripts, mindset, follow-up, and in-person process that turns one off tour requests into real closings.
💥 What You’ll Learn in This Episode
✅ Joey’s ALM + Buyer Rep strategy for Zillow Flex leads
✅ How he builds immediate trust and rapport over the phone
✅ What to say (and not say) on that first property tour
✅ How he uses follow-up timing, tone-matching, and soft closes to win loyalty
✅ Why nearly half of his clients buy the first home they tour—and how he makes that happen
📅 New Episodes Every Week! The LAB delivers tactical training and behind the scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Sit down with Joey Oberndorfer as he unpacks his entire buyer conversion system from the first phone call to the final walkthrough and why his client first approach turns online leads into loyal clients who close.
🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
#ZillowFlexstrategy #eXpUniversity #realestatemarketing #thelabpodcast #realestatesuccess
🎙️ Welcome to The LAB: Aaron Novello – Building a Real Estate Media Machine, Powered by eXp University
In this episode of The LAB, we sit down with Aaron Novello, a high volume listing expert turned media strategist who has mastered the art of using video to scale real estate sales and attraction. After closing over 2,000 transactions and doing 200+ deals a year, Aaron shares how he transitioned from phone-based prospecting to building a powerful content funnel producing 5 long form videos a week, 3 shorts a day, and drawing in thousands of followers, agents, and opportunities.
💥 What You’ll Learn in This Episode
✅ The difference between the social graph vs. the interest graph (and why it matters)
✅ Why positioning yourself as the guide (not the hero) creates powerful engagement
✅ How to structure short, medium, and long-form content to attract your ideal client or agent
✅ Aaron’s YouTube ecosystem strategy with series, seasons, and episodes
✅ How to turn FAQs from buyers, sellers, or agents into lead-generating video content
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Sit down with Aaron Novello as he reveals his full media playbook for agent attraction and lead generation—complete with content creation frameworks, storytelling strategy, and how to scale attention into income.
🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
#realestatesuccess #realestateinvesting #realestatemarketing #exprealty #thelabpodcast
🎙️ Welcome to The LAB: Liz Brown Daily Video Discipline That Drives Results, Powered by eXp University
In this episode of The LAB, we sit down with Liz Brown, a dynamic agent and video marketing coach who built a real estate and attraction empire by showing up on TikTok every single day for 5 years. With over 70,000 followers and a pipeline driven entirely by social content, Liz shares her full TikTok strategy, content system, and lead conversion process that turns likes into listings.
💥 What You’ll Learn in This Episode
✅ Liz’s simple but powerful daily TikTok system that drives attraction and closings
✅ How to batch content, build a draft library, and create in the cracks of your day
✅ What makes a video go viral and what kind of content actually converts
✅ How Liz uses voiceovers, automation, and DMs to build deep audience trust
✅ Strategies for agent attraction, listing conversion, and staying visible at scale
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Sit down with Liz Brown as she reveals how to dominate TikTok as a real estate agent without fancy gear, a production team, or editing skills. Just a phone, your voice, and the discipline to hit “post.”
🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
#realestatesuccess #realestateinvesting #realestatemarketing #exprealty #thelabpodcast
🎙️ Welcome to The LAB: Livia Petraru – The Instagram Funnel That Generates Hundreds of Leads, Powered by eXp University
In this episode of The LAB, we sit down with Livia Petraru, an Orlando-based agent who went from zero closings in her first year to building a high-volume, lead generating machine powered by Instagram Reels. Livia now leads a team of 7 agents and attracts hundreds of buyer and seller inquiries every month without cold calling using a smart system of property tour videos, automation, and platform strategy.
💥 What You’ll Learn in This Episode
✅ Livia’s full daily video strategy using Instagram Reels and TikTok
✅ The exact format and hook that made her go viral (1.2M+ views!)
✅ How to use ManyChat, Zapier, and KV Core to automate DM inquiries
✅ How to batch content, recycle posts, and schedule like a pro
✅ Her secret to converting leads using nothing but DMs and video funnels
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Sit down with Livia Petraru as she reveals her entire content-to-client system from filming scroll stopping property reels to automating conversations, capturing contact info, and converting leads into closings all with a phone, a niche, and zero paid videographers.
🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
#realestatesuccess #realestateinvesting #realestatemarketing #exprealty #thelabpodcast
🎙️ Welcome to The LAB: Robin Mann – Turning Creative Outreach into Consistent Closings, Powered by eXp University
In this episode of The LAB, we sit down with Robin Mann, a five-time ICON agent from Charlotte, North Carolina, who transformed her part-time start into a weekly-closing referral machine. Robin shares the systems and social touches behind her success, including her “Taco ‘Bout Thanksgiving” sock drive, strategic database engagement, and why she believes creativity, consistency, and sphere mastery are the real superpowers in today’s real estate game.
💥 What You’ll Learn in This Episode
✅ How Robin scaled from rookie of the year to 5-time ICON agent
✅ The power of creative client events like the taco-and-sock drive
✅ How she uses direct mail, social media, and video to deepen relationships
✅ Simple but disciplined database practices for repeat & referral growth
✅ Her door-knocking scripts, follow-up method, and “sphere-first” philosophy
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Sit down with Robin Mann as she reveals the full playbook she used to build a highly referable brand, attract consistent listings, and stay top-of-mind with her sphere through smart social touches and community-minded events.
🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
#realestatesuccess #exprealty #realestategrowth #realestatetraining #crmforagents
🎙️ Welcome to The LAB: Brittini Bowers – The 2-Step Listing System That Converts, Powered by eXp University
In this episode of The LAB, we sit down with Brittini Bowers, a powerhouse real estate agent from Phoenix, Arizona, who has built a thriving, referral-driven business with her husband using a high-touch, high-value client experience. Brittini breaks down the exact two-step listing process she uses to convert both warm and cold leads into loyal clients—without pressure, gimmicks, or guesswork.
Discover how her custom market analysis videos, intentional client outreach, and consulting-first approach have earned her trust, referrals, and 50+ listings in 2025 alone.
🔥 What You'll Learn in This Episode
✅ Why not giving a price at the listing appointment builds more trust and control
✅ How to create listing videos that get watched, shared, and seal the deal
✅ The 76% secret: How Brittini turned repeat/referral business into a listing machine
✅ Monthly postcards, handwritten notes, Homebot & housewarming parties—how she systemizes client love
✅ Her go-to tech stack: RPR, showing reports, and how she turns data into confident sellers
✅ 3 pricing strategies every seller loves—and why giving options empowers conversions
✅ How a church conversation in Oregon led to a ready-to-buy referral in Arizona
✅ Why even tech-challenged clients LOVE her videos—and how they help win over the whole family
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Sit down with Brittini Bowers as she unveils her full listing playbook from first call to signed contract—and how she uses personalized video and smart scripting to win over sellers with zero pressure.
🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
#ListingSystem #ReferralMarketing #ClientExperience #RealEstateVideo #TheLABPodcast
🎙️ Welcome to The LAB: David Childers – How to Win Clients with Facts, Not Fear, Powered by eXp University
Join us as we go deep with David Childers of Keeping Current Matters (KCM)—the platform trusted by thousands of agents to communicate real estate market trends with clarity, confidence, and credibility. In this episode, David reveals the exact strategies agents can use to stand out in a noisy market by telling the truth, not chasing trends. If you're ready to lead with expertise and grow your business without paid leads or salesy gimmicks, this is the episode for you.
🔥 What You'll Learn in This Episode
✅ Why “opinion-free” market content builds more trust and referrals than polished marketing
✅ How KCM gives agents ready-made video scripts, market blogs, and playbooks for daily use
✅ The secret to confident on-camera presence even if you’re uncomfortable with video
✅ What to post about when you’re stuck: mortgage rates, price trends, and home equity stats that hook
✅ Why expired listings are up 17% in 2025—and how to leverage that into new listing convos
✅ How the “Professional Equity Assessment Report” can trigger 1:1 seller leads from your sphere
✅ The truth behind headlines: Wall Street owns 1% of homes—so what’s really causing low inventory?
✅ Why being the fact-first agent lets clients make better decisions—and refer you more often
✅ How to use one blog, one script, or one graphic to power your video, email, and social all week
✅ Why consistency—not perfection—is the ultimate growth strategy in real estate marketing
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Sit down with David Childers, as he shares how to position yourself as the market expert clients can’t wait to work with.
🎯 If you’ve ever struggled to explain market shifts, price drops, or mortgage trends in a way that gets clients to take action, this episode is your cheat code.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On: Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
#RealEstateMarketing #KCMInsights #ReferralStrategy #MarketExpert #TheLABPodcast
🎙️ Welcome to The LAB: Digital Marketing Mastery with Monika DeRoussel – From Czech Republic Division 1 Runner to Cincinnati's Top Real Estate Agent, powered by eXp University Join us as we dive deep with Monika DeRoussel, who went from being a Division 1 runner from Czechoslovakia to building a real estate empire that generates 100+ transactions yearly through strategic relationship building and referral systems. Discover her authentic approach to client care that transforms customers into family members and creates a self-sustaining referral machine.
Join us as we dive deep with Monika DeRoussel, a former Division 1 track star from the Czech Republic who sprinted her way into Cincinnati’s real estate market, now closing over 100 transactions a year with zero cold calls through a high-touch, people-first referral system built on trust, authentic connection, consistent communication, quarterly client events, and personally updating 1,500+ CMAs annually—all proving that market honesty and relationships, not paid leads, are the true keys to scalable success.
🔥 What You'll Learn in This Episode
✅ How she built a 100-transaction referral business where 90% comes from sphere of influence and past clients
✅ The exact client communication strategy: touching base 1-2 times per week during transaction plus every 6 months after
✅ Why being the 'truth-telling' agent who provides accurate market data creates more referrals than wishful pricing
✅ Her quarterly client appreciation party system tailored to different demographics (families vs. professionals)
✅ The manual CMA process she uses to personally update 1,500+ clients annually on their home values
✅ How 'sit back and enjoy the ride' becomes the foundation for stress-free client experiences
✅ Why investing $2,000-5,000 in client parties generates 3-5 referrals per event plus tax deductions
✅ The checklist system that ensures no client falls through cracks during 30-45 day transaction periods
✅ How she turns everyday activities (banking, grocery shopping) into listing appointments through genuine conversation
✅ The philosophy that transformed her clients into family: attending funerals, weddings, graduations, and life events
📅 New Episodes Every Week! The LAB reveals behind-the-scenes playbooks from eXp's top producers, ICONs, and innovators.
🗓️ This Week on The LAB: Meet Monika DeRoussel, the agent who proved that treating clients like family and consistent relationship nurturing creates a referral business that runs on autopilot, even after 21 years in the industry.
🎯 If you've ever wondered how to build a sustainable referral business, this episode reveals the exact relationship strategies and client care systems that generate 100+ transactions annually..
🌟 Subscribe & Hit the Bell: Don't miss The LAB Podcast — your weekly dose of proven real estate strategies.
📱 Available On: Watch on YouTube | Listen on Spotify, Apple Podcasts, and all major platforms
🎧 Follow Us: Instagram: @TheLABPodcast YouTube: The LAB Podcast Website: www.TheLABPodcast.com
#referralmarketing #sphereofinfluence #clientretention #clientcommunication #referralgeneration
🎙️ Welcome to The LAB: Digital Marketing Mastery with Alexis – From Disney Secretary to YouTube Real Estate Success, powered by eXp University Join us as we dive deep with Alexis, who went from being a Disney secretary earning $30,000 to building a real estate empire that generates 59+ transactions yearly through strategic YouTube content. Discover her authentic approach to video marketing that transforms viewers into clients without cold calling or traditional prospecting.
🔥 What You'll Learn in This Episode
✅ How she pivoted from Disney secretary to real estate when her husband got laid off and built a business on YouTube
✅ The exact YouTube strategy that generated 99% of her 59 transactions last year through authentic home tour content
✅ Why being authentically yourself with long nails, eyelashes, and raw personality becomes your competitive advantage
✅ Her 'I got you girl' brand approach that makes strangers feel like family before they even meet
✅ The strategic decision to travel 90 minutes to Ocala for appealing content that generates thousands of views
✅ How to balance luxury content with bread-and-butter price points without confusing YouTube's algorithm
✅ The viral whiteboard strategy that created 'Monarch School of Real Estate' and separated her from other agents
✅ Why simple property thumbnails outperform complex graphics and how to optimize for 7-10% click-through rates
✅ The power of QR codes for TV viewers and why you should only link to your calendar, not other social platforms
✅ How to survive the five-month grind to your first YouTube deal and why consistency beats perfection
📅 New Episodes Every Week! The LAB reveals behind-the-scenes playbooks from eXp's top producers, ICONs, and innovators.
🗓️ This Week on The LAB: Meet Alexis, the agent who proved that authentic personality and strategic YouTube content can build a thriving real estate business, even when starting from scratch with six kids and no industry experience.
🎯 If you've ever wondered how to use YouTube strategically for real estate, this episode reveals the exact content strategy and mindset shifts that work.
🌟 Subscribe & Hit the Bell: Don't miss The LAB Podcast — your weekly dose of proven real estate strategies.
📱 Available On: Watch on YouTube | Listen on Spotify, Apple Podcasts, and all major platforms
🎧 Follow Us: Instagram: @TheLABPodcast YouTube: The LAB Podcast Website: www.TheLABPodcast.com
#RealEstateMarketing, #YouTubeForRealtors, #AuthenticBranding, #RealEstateYouTube, #TheLABPodcast
🎙️ Welcome to The LAB: Digital Marketing Mastery with Krista Mashore – From Foreclosure Agent to Social Media Maven, powered by eXp University
Join us as we dive deep with Krista Mashore, who went from selling 169 foreclosure homes annually to building a digital marketing empire that generates 130+ transactions yearly through strategic social media campaigns. Discover her revolutionary community funnel system that transforms solo agents into local market leaders without cold calling or door knocking.
🔥 What You'll Learn in This Episode with Krista Mashore
✅ How she pivoted from foreclosure specialist to digital marketing expert when her niche disappeared overnight
✅ The exact community funnel strategy using QR codes, coasters, and neighborhood-specific content that generates massive local exposure
✅ Why she spends $200 per listing on Facebook ads and how it justifies price reductions with data
✅ Her "parasocial relationship" approach that makes strangers feel like they've known her for years
✅ The 15-mile radius targeting strategy that complies with housing ad regulations while maximizing reach
✅ How to create 3 reels daily and 8 monthly videos (market updates, seller tips, buyer tips) that actually get seen
✅ Why organic reach is only 2% but paid ads ensure 47+ touches before prospects convert
✅ Her daughter's success story: 15 months in business, listing $2.4M homes using mom's proven system
✅ The video repurposing strategy across Facebook, Instagram, TikTok, and YouTube for maximum exposure
✅ How community-based content (farmer's markets, local restaurants) outperforms traditional real estate posts
📅 New Episodes Every Week! The LAB reveals behind-the-scenes playbooks from eXp's top producers, ICONs, and innovators.
🗓️ This Week on The LAB: Meet Krista Mashore, the agent who proved that being a "top marketer first" is the secret to consistent 100+ transaction years, even when your entire business model gets disrupted.
🎯 If you've ever wondered how to use social media strategically instead of just posting and hoping, this episode breaks down the exact paid ad strategies that work.
🌟 Subscribe & Hit the Bell: Don't miss The LAB Podcast — your weekly dose of proven real estate strategies.
📱 Available On: Watch on YouTube | Listen on Spotify, Apple Podcasts, and all major platforms
🎧 Follow Us: Instagram: @TheLABPodcast YouTube: The LAB Podcast Website: www.TheLABPodcast.com
#RealEstateMarketing #FacebookAdsForRealtors #DigitalRealEstate #SocialMediaStrategy #CommunityFunnels
