When your business starts growing faster than you can keep up, it’s easy to lose focus. In this episode, Diane from Northern Equine Therapy Centre shares how working with Jenni helped her feel supported, confident, and in control of her growing team.
Diane talks honestly about the shift from doing it all alone to having clear direction, accountability, and a mentor who understands the equine industry.
https://www.northernequinetherapycentre.co.uk/
👉 Learn more about Jenni’s programs at equinebusinessmentor.com.
equine business mentor, equestrian business growth, confidence, business leadership, mindset, stable foundations
Every equine business owner has a turning point — this was mine.
In this honest episode, I’m sharing how undercharging almost broke my business (and my confidence), what finally made me change, and how raising my prices transformed everything — my time, my clients, and my income.
If you’ve ever thought, “I’ll raise my prices when I’m more established,” or “People won’t pay that,” this one’s for you.
🎧 What you’ll learn:
The emotional and financial cost of undercharging
How I realised I was earning less than minimum wage
What happened when I finally raised my prices
Why price isn’t just a number — it’s a boundary
Small steps you can take this week to align your prices with your value
💡 Links & Resources Mentioned: 🌐 Join the Equestrian Business Support Network (EBSN): equinebusinessmentor.com/ebsn 📞 Book Your Free Fitting Call: app.jennibush.com/widget/bookings/fittingcall 💻 Masterclass Replay: Raise Your Prices Without the Panic 🌐 Visit My Website: jennibush.com 📲 Follow Me on Instagram: @theequinebusinessmentor
What if you could raise your prices and keep every client? In this episode, Jenni Bush shares real stories of equine business owners who did exactly that. Hear how they communicated their changes, built trust, and saw their best months in business — without losing the people who mattered most.
What you’ll learn:
Why good clients respect price rises
How Nicholas & Dom restructured their lessons and saw record income
Examples from product and service businesses that upgraded their pricing successfully
How confidence and communication make all the difference
Simple questions to decide when it’s time to review your own prices
Links & Resources Mentioned: 🌟 Join the Stable Foundations Collective: https://equinebusinessmentor.com/collective 📞 Book Your Free Fitting Call: https://app.jennibush.com/widget/bookings/fittingcall 💻 Masterclass: Raise Your Prices Without the Panic – Thursday 23rd October 🌐 Visit Jenni’s Website: https://jennibush.com 📲 Follow Jenni on Instagram: https://www.instagram.com/theequinebusinessmentor/
Sophie helps riders build confidence — but behind the scenes, she was second-guessing her every move. In this chat, Sophie shares how working with Jenni helped her find structure, direction, and belief in her own business.
She opens up about the mindset shifts and small tweaks that made her feel calm, confident, and ready to take action.
🎧 Tune in to hear how clarity creates confidence — and what can happen when you stop trying to do it all alone.
https://www.tackupandridewithme.co.uk/
👉 Learn more about working with Jenni at equinebusinessmentor.com.
💡 Tags:
equine business mentor, confidence, clarity, mindset, business structure, equestrian entrepreneur
Think your equine business is profitable? Let’s find out. In this episode, Jenni Bush shares the fastest way to check if your business really makes money — using one simple calculation that every equine business owner should know.
What you’ll learn:
How to calculate your effective hourly rate in minutes
The difference between capacity and margin (and why it matters)
How to spot hidden time drains that eat your profit
Simple tweaks to earn more without adding more clients
Real examples from service and product-based equine businesses
Links & Resources Mentioned: 🌟 Join the Stable Foundations Collective: https://equinebusinessmentor.com/collective 📞 Book Your Free Fitting Call: https://app.jennibush.com/widget/bookings/fittingcall 💻 Masterclass: Raise Your Prices Without the Panic – Thursday 23rd October 🌐 Visit Jenni’s Website: https://jennibush.com 📲 Follow Jenni on Instagram: https://www.instagram.com/theequinebusinessmentor/
Being busy doesn’t always mean being profitable. In this episode, Jenni Bush helps you identify which offers actually make money — and which are quietly draining it. Learn how to run a simple equine business offer audit, uncover hidden costs, and double down on the offers that carry your business forward.
What you’ll learn:
Why turnover isn’t the same as profit
How to uncover hidden drains in your pricing
The 80/20 rule for equine business profitability
How to categorise your offers into carriers, supporters, and deadweights
Simple tweaks to raise profit without adding more clients
Links & Resources Mentioned: 🌟 Join the Collective: https://equinebusinessmentor.com 📞 Book Your Free Fitting Call: https://app.jennibush.com/widget/bookings/fittingcall 💻 Masterclass: Raise Your Prices Without the Panic – Thursday 23rd October 🌐 Visit Jenni’s Website: https://jennibush.com 📲 Follow Jenni on Instagram: https://www.instagram.com/theequinebusinessmentor/
Megan runs Classical Horsemanship in Colorado, helping adult riders build confidence and connection. But behind the scenes, she was working non-stop and struggling to find balance.
In this conversation, Megan shares how working with Jenni inside The Collective and The Mastermind helped her create systems, structure, and space — without losing the heart of her business.
It’s a story every equine business owner will relate to: working too hard, wanting more time, and finally realising that structure creates freedom.
https://www.classhorsemanship.com/
👉 Learn more about Jenni’s Mastermind and Collective at equinebusinessmentor.com.
💡 Tags:
equine business mentor, equestrian mastermind, business systems, balance, productivity, equine entrepreneur
Money mindset runs deeper than pricing — it affects how you market, sell, and feel about your business. In this episode, Jenni Bush breaks down three common money beliefs holding equine business owners back — and how to rewrite them for confidence and profit.
What you’ll learn:
The truth behind “horse people won’t pay”
Why “I’m not good with money” is a habit, not a fact
How to stop fearing client loss when you charge properly
The hidden cost of money fears in equine businesses
Simple ways to start building money confidence today
Links & Resources Mentioned:
💻 Masterclass: Raise Your Prices Without the Panic – Thursday 23rd October
🌟 Join the Stable Foundations Collective: https://equinebusinessmentor.com/collective
📞 Book Your Free Fitting Call: https://app.jennibush.com/widget/bookings/fittingcall
🌐 Visit Jenni’s Website: https://jennibush.com
📲 Follow Jenni on Instagram: https://www.instagram.com/theequinebusinessmentor/
Worried that raising your prices will send clients running? You’re not alone — but the truth is, most won’t leave. In this episode, Jenni Bush shares exactly how to raise your rates without losing clients, whether you sell services or products. Learn how to communicate your price rise with confidence, add value before you increase, and handle the fear that comes with charging what you’re worth.
What you’ll learn:
Why the “mass walkout” fear is almost never true
How to add value before you raise your prices
What to say when communicating a price change (without apologising)
Why losing a few clients can actually strengthen your business
How to step into confident, sustainable pricing
Resources & Links Mentioned:
💻 Masterclass: Raise Your Prices Without the Panic – Thursday 23rd October
📞 Book Your Free Fitting Call: https://app.jennibush.com/widget/bookings/fittingcall
🌐 Visit Jenni’s Website: https://jennibush.com
🐴 Explore More Resources: https://equinebusinessmentor.com
📲 Follow Jenni on Instagram: https://www.instagram.com/theequinebusinessmentor/
Listen now and learn how to communicate your next price rise confidently — without losing the clients who matter most.
In this episode, Jenni explains how to reframe and repackage your offers so clients say “yes” faster, whether you sell services or products.
What you’ll learn:
The small but powerful shift that changes how clients see your value
Why your price is part of your positioning
How to repackage your offers to create desire instead of comparison
Real examples from equine service and product businesses
How to build confidence in your pricing
Links & Mentions:
💻 Masterclass: Raise Your Prices Without the Panic – Thursday 23rd October
📞 Book Your Free Fitting Call: jennibush.com
🌐 More from Jenni: equinebusinessmentor.com
Follow Jenni:
Instagram – https://www.instagram.com/theequinebusinessmentor/
In this episode of the Equine Business podcast, Jenni Bush discusses the critical issue of undercharging in the equine business sector. She explores the hidden costs associated with undercharging, the negative impact of attracting cheap clients, and the importance of understanding business numbers to ensure sustainability. Jenni emphasizes that pricing is not just a mathematical calculation but also a marketing strategy that reflects the value of services offered. She encourages listeners to reassess their pricing strategies and highlights the support available through her community for equine business owners.
Takeaways
Keywords
pricing, undercharging, equine business, client attraction, business sustainability, pricing strategy, marketing, business support, equestrian industry, financial health
In this episode, Jenni sits down with Shona and Kirsty from the Equestrian Business Support Network to talk about the real power of networking. Forget awkward coffee mornings and small talk—this is about building genuine connections that lead to referrals, support, and long-term business growth.
Running an equine business can sometimes feel like you’re on your own, but you don’t have to be. In this episode, Jenni is joined by Shona and Kirsty from the Equestrian Business Support Network to dive into:
Why networking isn’t just about “selling yourself”
How referrals and relationships can open doors you never expected
The difference between wasting time and making valuable connections
Building confidence and consistency through supportive communities
If you’ve ever wondered whether networking is really worth it (or if you’ve been put off by bad experiences), this episode will give you a fresh perspective and some practical takeaways.
👉 Join the conversation inside the Equestrian Business Support Network on Facebook and connect with people who get it.
Join as a member here https://equestrianbusinesssupportnetwork.co.uk/
In this episode, Jenni Bush shares her experiences and insights from Beta International 2025, highlighting the event's organization, the importance of automations in business, and key discussions from the business panel regarding rising costs and effective communication. She emphasizes the necessity of taking risks in business and the role of AI as a supportive tool rather than a replacement. Jenni reflects on the event's success and announces upcoming opportunities for further learning.
Takeaways
Keywords
Beta International 2025, equestrian business, automations, rising costs, business panel, AI in business, risk-taking, pricing strategies, networking, business insights
You say you want freedom, but you’re still doing everything yourself. In this episode, Jenni breaks down why so many equine business owners resist delegation — and what it really means about how they’ve built their business. If you want more ease, capacity, and space to lead — this episode is where it starts.
In This Episode You'll Hear:
Why delegation resistance isn’t about systems — it’s about identity
The cost of over-functioning and the fear of letting go
What delegation protects: energy, legacy, and long-term positioning
Key Takeaways:
A business that relies on you 24/7 isn’t a business — it’s a job
Delegation is a leadership skill — not a luxury
Your next level requires space, not more hustle
Resources Mentioned:
DM “MASTER” on Instagram (@theequinebusinessmentor) to chat about the Mastermind
🔜 Next episode: What your online positioning is really saying about your business
f your stomach flips when you think about raising your prices, this episode is for you. Because it's not just about the numbers — it's about what you believe you're allowed to earn, hold, and claim. In this episode, I walk you through the three real reasons most equine business owners stay stuck — and the powerful shifts that help you finally step into pricing that reflects your value.
In This Episode You'll Hear:
Why undercharging isn’t a pricing issue — it’s a belief issue
The truth about what your pricing communicates to your clients
How profitability, positioning, and power work together to support sustainable growth
Key Takeaways:
Pricing must be rooted in actual profitability, not emotion
Your rates reflect your brand’s positioning — whether you intend them to or not
Raising your prices requires a nervous system that can hold more — emotionally and energetically
Resources Mentioned:
Grab the replay of my "Raise Your Prices" masterclass: equinebusinessmentor.com/raise
DM “RAISE” on Instagram (@theequinebusinessmentor) to explore what’s next for you
🖜️ Next episode: Delegation without guilt — how to create space without disintegrating your systems
Ever wondered what would happen if you walked away from your business for a week? Chances are—it wouldn’t survive. That’s because most equine business owners have built a business that owns them, not the other way around. In this episode, I break down how it happens, what the real costs are, and the foundational shifts you can make today to move from burnout to true leadership.
In This Episode You'll Hear:
The difference between being the face and the foundation of your business
How over-functioning creates dependency—not sustainability
Why pricing yourself too low and guilt around delegating are red flags
Three strategic shifts to begin building a business that runs without you
Key Takeaways:
Run a time audit like a CEO—what can you hand off, automate, or eliminate?
Fee for sustainability—not to keep everyone happy
Ask yourself weekly: “If I stepped away next week, what would fall apart?”
Resources Mentioned:
DM me “LEAD” on Instagram (@theequinebusinessmentor) to chat about stepping into real leadership
🖙️ Next episode preview: The real fear behind raising your prices
After a break since January, the podcast is officially back — and this short, punchy welcome episode sets the tone for what’s coming. I share why I paused, what’s shifting in my world, and how this new season of the show is designed to give you real support, not more noise. If you’re building a powerful equine business but secretly holding it all together with sheer grit, this season is for you.
In This Episode You'll Hear:
Why the podcast took a break — and why now was the moment to return
What this new season is all about (hint: not just fluff, but fierce support)
Who this is really for: ambitious equine business owners doing it all themselves
A quick look at what to expect in the next few episodes
Key Takeaways:
You don’t need more noise — you need real strategy and support.
This season is about rebuilding with power, not patching over problems.
You’re not the only one carrying too much — and you don’t have to keep doing it alone.
Resources Mentioned:
DM “LEAD” on Instagram (@theequinebusinessmentor) to talk about stepping into your next level
🖙️ Next episode preview: If Your Business Falls Apart Without You — It’s Not a Business
Feeling like there’s too much to do and not enough time? In this live mini-training, we’ll tackle the real reasons behind your overwhelm and uncover practical steps to prioritise what truly matters in your equine business.
I’ll share insights on the tasks you’re avoiding (but should focus on) and guide you through simple, actionable strategies to help you reclaim your time and energy.
Let’s cut through the chaos and get you back on track.
Need extra support? Book a quick chat with me here: https://tidycal.com/jennibush/ebsn
In this conversation, Jenni Bush shares her personal experiences with overwhelm and introduces practical strategies to cope with it. She emphasizes the importance of self-care and prioritization, introducing the 10 second and 10 minute rules as effective tools to manage tasks and reduce stress. Jenni encourages listeners to acknowledge their feelings, protect their energy, and take actionable steps to regain control over their lives, ultimately fostering a sense of progress and momentum.
Takeaways
Keywords
overwhelm, mental health, coping strategies, time management, personal growth, self-care, prioritization, productivity, mental wellness, equestrian business
Feeling overwhelmed by marketing? Let’s cut through the noise. In this quick episode, I’ll share three powerful questions that will simplify your marketing efforts and help you attract the clients you actually want to work with.
Ready to get clearer and more focused? Book a quick chat with me here: https://tidycal.com/jennibush/ebsn
In this conversation, Jenni Bush discusses effective marketing strategies for equine businesses, focusing on three key questions to help identify ideal clients, the problems they solve, and where to find their target audience. She emphasizes the importance of clarity in marketing efforts and offers practical resources to assist listeners in developing their marketing plans. The session also highlights the significance of building a strong business foundation and provides examples to guide listeners in their marketing journey.
In this conversation, Jenni Bush discusses her approach to supporting members of the Equestrian Business Support Network through a live podcast format. She emphasizes the importance of mindset, particularly around pricing strategies, and provides actionable steps for overcoming the fear of raising prices. The discussion highlights the value of recognizing the unique contributions of equestrian businesses and encourages listeners to shift their perspective on pricing from time-based to value-based.
Book your chat here JenniBush.Fyi/chat
Join the Equestrian Business Support Network https://www.facebook.com/groups/EquestrianBusinessSupportNetwork
