Every equine business owner has a turning point — this was mine.
In this honest episode, I’m sharing how undercharging almost broke my business (and my confidence), what finally made me change, and how raising my prices transformed everything — my time, my clients, and my income.
If you’ve ever thought, “I’ll raise my prices when I’m more established,” or “People won’t pay that,” this one’s for you.
🎧 What you’ll learn:
The emotional and financial cost of undercharging
How I realised I was earning less than minimum wage
What happened when I finally raised my prices
Why price isn’t just a number — it’s a boundary
Small steps you can take this week to align your prices with your value
💡 Links & Resources Mentioned: 🌐 Join the Equestrian Business Support Network (EBSN): equinebusinessmentor.com/ebsn 📞 Book Your Free Fitting Call: app.jennibush.com/widget/bookings/fittingcall 💻 Masterclass Replay: Raise Your Prices Without the Panic 🌐 Visit My Website: jennibush.com 📲 Follow Me on Instagram: @theequinebusinessmentor