In this episode of “The Daily Author”, our guest Joshua Medcalf, bestselling self-published author of Chop Wood Carry Water, Pound the Stone, Hustle, and others, shares his journey from athlete to pioneer in mental skills training.
We discuss how self-published books can build long-term impact when combined with authenticity, generosity, and consistent value-driven strategies.
We cover self-publishing versus traditional publishing, his marketing philosophy, strategies, and using personal touch.
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In this episode of “The Daily Author”, our guest Craig Ballantyne is a renowned business coach, Wall Street Journal bestselling author, and productivity expert known as the world's most disciplined man. With multiple books on success and time management, his soon to be released work, The Dark Side of Discipline, explores the hidden challenges of extreme discipline.
We discuss the importance of a book’s title, cover, and visibility on Amazon, highlighting that many buyers never actually read the books they purchase.
We cover leveraging email lists, optimizing book covers for Amazon thumbnails, and using promotional tools like QR codes.
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In this episode of “The Daily Author”, our guest Stu McLaren a renowned membership expert, entrepreneur, and co-founder of Membership.io. He is the author of Predictable Profits and has spent over 16 years helping businesses create recurring revenue through memberships.
We discuss long-term book marketing, including online summits, bulk sales, and community engagement.
We cover how authors can see their book as a conversation starter, not just a transaction, highlighting Michael Hyatt’s shift to a sustainable business model for lasting impact.
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In this episode of “The Daily Author”, our guests, Cindy Anderson and Anthony Marshall, are IBM executives and co-founders of the Global Thought Leadership Institute. They explore the impact of thought leadership. In their new book, The ROI of Thought Leadership, they reveal how businesses can measure the true value of innovation and branding.
We discuss the power of thought leadership, particularly when it's perceived as independent and based on integrity. This perception helps build trust and credibility.
We cover the importance of patience for aspiring nonfiction authors, as books often take longer to complete than expected. They also recommend writing for oneself or a single ideal reader to ensure authenticity and engagement.
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In this episode of “The Daily Author”, our guest Brad Federman, a renowned expert in workplace culture, leadership, and employee engagement.
We discuss that fostering a healthy culture requires intentional strategies rather than just allowing remote work. Companies must provide support, tools, and policies to ensure both productivity and employee well-being.
We cover the importance of intentional strategies in fostering a healthy company culture.
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In this episode of “The Daily Author”, our guest Kristen Butler is a bestselling author, entrepreneur, and the founder of Power of Positivity, a platform that inspires millions worldwide.
We discuss effective book marketing strategies, including leveraging podcasts, social media, and consistent sharing to create long-term momentum.
We cover how Kristen leverages podcasts and collaborations as powerful marketing tools, emphasizing that every interaction contributes to long-term growth.
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In this episode of “The Daily Author”, our guest Ken Rusk is an entrepreneur, best-selling author, and advocate for blue-collar work. His book Blue Collar Cash became a Wall Street Journal bestseller, inspiring people to rethink success and create clear paths to a fulfilling life.
We discuss leveraging TV appearances, podcasts, email lists, and even TV ads to maximize his book's reach, with a particular highlight on the impact of appearing on Fox News, which propelled his book to the #1 spot for 34 days.
We cover Ken’s insights for new authors, where he stresses the importance of staying true to your vision, managing expectations, and preparing for the challenges of marketing.
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In this episode of “The Daily Author”, our guest Mark Fortier, founder of Fortier PR, a top New York-based PR agency for business authors. With over 266 bestselling book launches, Mark has worked with icons like Tim Ferriss, Susan Cain, and Scott Galloway, turning great books into unforgettable successes.
We discuss the importance of approaching your book campaign with a learning mindset, leveraging your strengths, and prioritizing a powerful, impactful launch.
We cover how authors can take charge of their own PR efforts by connecting with podcasts, crafting personalized pitches, and targeting shows that resonate with their audience.
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In this episode of “The Daily Author”, our guest Adrienne Dorison is an operational efficiency expert and co-founder of Run Like Clockwork, she specializes in guiding entrepreneurs to achieve sustainable growth without burnout.
We discuss the unique marketing strategies employed during book launches, including leveraging existing email lists, podcast tours, and partnerships to drive sales.
We cover Adrienne's upcoming projects, as she continues crafting innovative tools and frameworks to support entrepreneurs in scaling their businesses while reclaiming their freedom.
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In this episode of “The Daily Author”, our guest Erik Qualman is a five-time best-selling author, keynote speaker, and digital transformation expert. Known for his books Socialnomics and The Focus Project.
We discuss how his book The Focus Project helped him personally by providing clarity, and how he connected with his audience by sharing personal experiences.
We cover valuable advice for nonfiction authors: maintain a positive mindset, embrace the journey of writing, and focus on changing either yourself or the world.
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In this episode of “The Daily Author”, our guest Laura Gassner Otting is a bestselling author, keynote speaker, and career strategist. Known for her books Limitless and Wonderhell, she empowers audiences to embrace growth and align their work with purpose.
We discuss the importance of deliberate strategy in building a successful career and launching impactful books.
We cover three key factors to increasing speaking fees: high volume, intellectual property (e.g., bestselling books), and celebrity or proximity to celebrity status.
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In this episode of “The Daily Author”, our guest Joel Primus is an entrepreneur, author, and storyteller best known for founding Naked Underwear and appearing on Dragons’ Den. He’s the author of Getting Naked, a blend of business insights and personal growth.
We discuss the importance of reviews, leveraging podcasts, and capturing leads.
We cover his new book, Good Boy, Bad Boy, focusing on how to overcome self-sabotage and live an authentic life filled with joy, success, and love.
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In this episode of “The Daily Author”, our guest Moneeka Sawyer is a bestselling author of Choose Bliss, speaker, and coach known as the Blissful Millionaire.
We discuss how meaningful stories, both good and bad, hold valuable lessons and can inspire others when shared thoughtfully.
We cover the value of repurposing content, such as turning podcast appearances into reels, blogs, and social media posts.
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In this episode of “The Daily Author”, our guest Tamsen Webster is a renowned message strategist, speaker, and author — shares insights on helping people communicate complex ideas with clarity. She is the author of Say What They Can’t Hear: The 9 Principles of Lasting Change.
We discussed the importance of building an audience before launching a book, as community support and credibility can significantly impact its success.
We cover Tamsen’s research for her upcoming doctoral dissertation, which focuses on accelerating effective change in communication. She explores methods for quickly shifting people's mindsets while ensuring the changes have a lasting impact.
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In this episode of “The Daily Author”, our guest Jabs Totonji is a seasoned real estate expert and Chief Investment Officer at Golden Eagle Group, where he’s played a key role in growing the company’s assets under management to nearly a billion dollars. He is the author of Home Buying 101: What They Don’t Teach in the Classroom.
We discussed his experience with the organic approach he took to market his book, Home Buying 101, which turned out to be unexpectedly successful.
We cover upcoming events and projects related to his interests in watches and Formula 1, showing how personal passions can complement professional ventures.
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In this episode of “The Daily Author”, our guest John C. Puritz, an author, speaker, and coach dedicated to helping people thrive in their personal and professional lives. His latest book, Man Up Already: How to Live and Lead at Home and in the Marketplace.
We discussed the importance of having people in one’s life who offer both support and honest feedback, even if it stings.
We cover expanding his brand organically through relatable, unedited content that showcases his authentic self, aiming to connect with his audience in genuine and impactful ways.
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In this episode of “The Daily Author”, our guest Artin Nazarian is a seasoned executive, entrepreneur, and author of Side Adventure. With nearly two decades at Disney, Artin played a pivotal role in launching Disney+ and rose to executive rank before age 30.
We discussed his strategy of borrowed influence that helped him reach new audiences and achieve an Amazon bestseller status.
We cover his current projects, including a podcast series, This is the Way, and upcoming programs for aspiring entrepreneurs and podcasters, set to launch in early 2025.
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In this episode of “The Daily Author”, our guest Paul M. Caffrey is a renowned sales expert and founder of Ambitious Account Executives. He is also an international keynote speaker and co-author of The Work Before the Work: The Hidden Habits Elite Sales Professionals Use to Outperform the Competition.
We discussed how sales professionals can enhance their communication skills by utilizing resources like Exactly What to Say and Crucial Conversations, which help navigate challenging conversations with confidence.
We cover listeners to visit workbeforethework.com for a free assessment to gauge their sales performance, providing a tool to help individuals identify areas for growth.
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In this episode of “The Daily Author”, our guest Adrian Gonzalez is an entrepreneur, life coach, and author of Morning Zen, a book that focuses on transforming daily routines to improve workplace well-being and personal growth.
We discuss the value of a morning routine for setting the tone for the day. By taking charge of the morning, you can cultivate a sense of joy and better preparedness for the unpredictable.
We cover how he translated Morning Zen into Spanish to expand his reach, further emphasizing the importance of targeting niche markets and continually pushing forward.
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In this episode of “The Daily Author”, our guest Bethany Marshall is the CEO of Publishizer. She is also a former professional MMA fighter, having competed in grappling, Muay Thai, and mixed martial arts on renowned platforms like Invicta and The Ultimate Fighter.
We discuss the transformative journey of becoming an author, emphasizing the vulnerability and dedication it requires.
We cover that authors should have clear goals for their book, whether it's building an email list, gaining clients, or enhancing speaking opportunities.
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