#159: Cindy Anderson and Anthony Marshall — The ROI of Thought Leadership

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The Daily Author

Owen Sammarone

162 episodes

2 days ago

Welcome to The Daily Author podcast, where we talk all things non-fiction books with authors and discuss how you can use your book to create more income and impact for yourself and your readers. This is the perfect one-stop-shop for first-time authors along with veteran authors who are looking for innovative, fresh ideas and strategies to get their book into the hands of more readers, amplify their thought leadership, earn more, and impact the lives of their readers. Owen Sammarone, the host of the show, is the founder of Unleash The Knowledge.

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Self-Improvement

Education

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#159: Cindy Anderson and Anthony Marshall — The ROI of Thought Leadership

The Daily Author

28 minutes 14 seconds

8 months ago

#159: Cindy Anderson and Anthony Marshall — The ROI of Thought Leadership

In this episode of “The Daily Author”, our guests, Cindy Anderson and Anthony Marshall, are IBM executives and co-founders of the Global Thought Leadership Institute. They explore the impact of thought leadership. In their new book, The ROI of Thought Leadership, they reveal how businesses can measure the true value of innovation and branding.

We discuss the power of thought leadership, particularly when it's perceived as independent and based on integrity. This perception helps build trust and credibility.

We cover the importance of patience for aspiring nonfiction authors, as books often take longer to complete than expected. They also recommend writing for oneself or a single ideal reader to ensure authenticity and engagement.

Please enjoy!

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