Think you missed your chance to land holiday media? Not on my watch.
In this punchy short episode, I’m breaking down exactly what you can STILL pitch before the year wraps — yes, even if you haven’t sent a single holiday email yet.
You’ll learn:
✨ Why it’s not too late to pitch holiday stories
🎁 The 3 holiday angles media outlets are still saying YES to
🔥 How to stand out in a crowded season and avoid the “holiday noise”
Whether you’re a small business owner, coach, expert, or brand looking to boost visibility before 2026 hits — this episode gives you the holiday PR rescue plan you need.
And next week? I’m dropping something that will make pitching this season even easier — including real pitch angles + templates you can literally copy, paste, and send. Stay tuned. 👀
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
NEW: Mini-Course — Pitch Like A Pro
Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. Enroll Now.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and we’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
Are You Building Relationships—Or Just Pitching in Disguise?
Ever been invited on a podcast only to realize halfway through… it’s actually a sales pitch? 👀
In this quick solo episode, Brandi Sims breaks down the growing trend of performative relationship marketing—where collaborations feel more like conversions—and how it’s quietly hurting your brand reputation.
You’ll learn:
✨ The difference between genuine connection and disguised pitching
✨ Tools to help you build real trust (Dubsado, PodMatch, Descript, and more)
✨ Why “reputation over revenue” should be your 2025 brand mantra
If you’re ready to grow your influence without selling your soul online, this one’s for you.
🎧 Listen now and grab Brandi's Media Ready Checklist or The PR Playbook eBook for deeper strategies on building an authentic brand that converts.
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
NEW: Mini-Course — Pitch Like A Pro
Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. Enroll Now.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and we’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
What’s the real cost of telling the story?
In this powerful episode of The Brandinc PR Podcast, host Brandi Sims, Founder & CEO of Brandinc PR, sits down with sisters Chelsea Fuller and Takara Pierce, co-founders of Black Alder — a PR and narrative strategy firm leading conversations on equitable storytelling and trauma-informed media practices.
Together, they unpack their groundbreaking new report, The Cost of the Story: Journalists, Trauma, and the Communities Left Holding the Story — the first comprehensive study examining how covering traumatic events impacts both journalists and the communities they represent.
💬 Highlights from the report include:
Brandi, Chelsea, and Takara dive deep into how identity and lived experience shape the storytelling process, why newsroom culture must evolve, and what PR pros can do to foster care-centered partnerships with the media.
🎙 Tune in to learn:
📰 Read the full report:
https://www.blackalderlabs.org/the-cost-of-the-story
🌿 Learn more about Black Alder:
https://www.blackalderlabs.org
💼 Work with Brandinc PR:
https://brandincpr.com/contact
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
NEW: Mini-Course — Pitch Like A Pro
Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. Enroll Now.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and we’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
What does it take to thrive across Fortune 50 boardrooms, government offices, start-ups, and the classroom? In this episode of The Brandinc PR Podcast, host Brandi Sims sits down with communications veteran John James Nicoletti to unpack his 30+ year career journey. From leading high-stakes corporate communications to shaping the next generation of professionals, John shares powerful insights on adaptability, strategy, and why reinvention is the secret to long-term success.
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and We’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
\Influencer marketing isn’t just hashtags and pretty posts — it’s strategy, relationships, and serious impact. 💥
In this episode of the Brandinc PR Podcast, host Brandi Sims (PR consultant, ForbesBLK Advisor, and founder of Brandinc PR) sits down with Sarah Boyd, CEO of The Digital Dept., to break down the business of influence.
We get into:
🔥 The biggest wins (and fails) Sarah’s seen in influencer marketing
🔥 How brands can stop chasing clout and start building real partnerships
🔥 What’s next for social, events, and AI in the influencer space
If you’re ready to stop guessing and start winning at influencer marketing, this episode is your blueprint.
🔗 Connect with Sarah & The Digital Dept.: www.thedigitaldept.com
🔗 Learn more about Brandinc PR: www.brandincpr.com
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and We’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
We did it—The Brandinc PR Podcast is officially ONE year old! 🎉
In this special anniversary episode, host Brandi Sims, Founder & CEO of Brandinc PR, reflects on the past year of powerful conversations, industry insights, and the behind-the-scenes lessons of running a podcast.
Brandi shares:
The standout guest moments and big takeaways from Year One
What producing the podcast has taught her about PR, storytelling, and community
Heartfelt shoutouts to the guests, listeners, and team who made this milestone possible
A sneak peek at what’s coming in Year Two—bigger guests, new formats, and ways YOU can join the conversation
Whether you’ve been tuning in since day one or this is your first listen, thank you for being part of the journey. Here’s to building bold stories worth telling—and many more years to come!
👉 Don’t forget to share your favorite episode on social and tag Brandi to celebrate together.
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and We’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
AI is everywhere in content creation—but here’s the catch: audiences still crave authenticity. In this episode, Brandi Sims breaks down the truth about Authenticity vs. AI in Content Creation. From viral fails to smart ways AI can support (not replace) your voice, we explore how to keep your storytelling real while using the latest tools.
✨ Expect bold insights, practical strategies, and a few surprising truths about what your audience actually wants. Whether you’re a PR pro, entrepreneur, or creator—this is your guide to blending human connection with digital innovation.
In this powerful episode of the Brandinc PR Podcast, host Brandi Sims sits down with renowned media coach, brand strategist, and on-camera expert Alison Deyette. With a client roster that includes NBA and NFL athletes, Meta, Planned Parenthood, and A-list brands like Amazon and Nintendo, Alison has spent over two decades helping individuals show up powerfully—in front of the camera, on stage, and in the boardroom.
Together, we explore:
How to master media interviews and public speaking with confidence
Common blind spots in communication—and how to fix them
Tips for athletes, executives, and creatives to craft their signature story
What it really means to be authentic in your message
The secret to commanding attention in today’s noisy media landscape
Whether you're preparing for your first TV appearance or refining your brand message, this episode is your behind-the-scenes guide to showing up like a pro.
🎧 Tune in, take notes, and learn how to speak with clarity, ease, and impact.
—
✨ Don’t forget to follow the Brandinc PR Podcast and leave us a review if you loved this episode.
🔗 Connect with Alison Deyette at www.alisondeyette.com or on Instagram @alisondeyette.
What does it really take to stand out in a crowded health and wellness market? James Garland, Director of Marketing for Pure Thera RX, joins me to spill the secrets behind scaling a supplement company from humble garage beginnings to a multi-million-dollar powerhouse.
In this episode, we talk about:
The marketing moves that cut through the noise in a saturated industry
How to build real consumer trust that lasts
Storytelling strategies that drive revenue (not just likes)
The future of supplement marketing and the trends you can’t afford to ignore
💊 Special for our listeners: Visit PureThera.com and use promo code BrandiPR15 at checkout.
💡 Follow me on Instagram @brandincpr and subscribe for more behind-the-scenes brand-building conversations.
Tyla’s debut EP didn’t hit the Billboard 200—and the internet wasted no time calling it a flop. But here’s the twist: she’s streaming millions globally and crushing Afrobeats charts. So why didn’t that momentum land in the U.S.?
In this episode, I’m breaking down the rollout missteps, how her own comments fueled the backlash, and what PR moves could’ve changed the narrative. Plus, we’ll talk about why so many viral stars—from TikTok sensations to Grammy winners—struggle to convert hype into long-term chart success.
If you’ve ever wondered why virality doesn’t always equal visibility in the U.S., this is your episode.
When American Eagle tapped Sydney Sweeney for their 'Great Jeans/Great Genes' campaign, they probably expected buzz—not backlash. Instead, the internet lit up with accusations of dog-whistle messaging, political spin, and a full-on culture war over… jeans.
In this episode, I’m unpacking the PR playbook behind the chaos: what American Eagle got right, why Sydney Sweeney’s silence was strategic, and what this whole moment says about branding in a world where every ad can go viral for the wrong reasons.
Whether you’re a PR pro, brand strategist, or just here for the pop culture tea, this is one denim debate you won’t want to miss.
When is the right time to start public relations for your startup? And what if you’re trying to break into the U.S. market from abroad?
In this episode, host Brandi Sims sits down with Scott Rosenblum, President and Founder of LEVEL PR, to unpack one of the most misunderstood elements of startup success: PR timing. With over 20 years in tech PR and a niche focus on B2B and fintech startups, Scott shares when founders should hit “go” on media strategy—and when it’s smarter to hit pause.
🔹 Learn how to identify the signals that your startup is PR-ready
🔹 Discover why international companies face unique hurdles in U.S. media
🔹 Get Scott’s top tips for long-term visibility vs. short-term noise
Whether you’re pre-seed, Series A, or scaling globally—this episode will change how you think about public relations.
✨ Connect with Scott at www.levelpr.co
🎙️ Follow Brandi and the show @brandincpr
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and We’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
In this episode, Brandi Sims sits down with award-winning psychologist, TEDx speaker, and full-blown branding powerhouse, Dr. Charmain Jackman, to talk all things visibility, voice, and values.
From pivoting out of a career as a school psychologist to launching her company InnoPsych during the pandemic, Dr. Jackman breaks down how she turned her brand into a movement—one rooted in mental health equity, entrepreneurship, and authentic storytelling.
We dive into her debut book, The Black Therapist’s Guide to Private Practice and Entrepreneurship, what it really means to “brand your VOICE,” and how BIPOC mental health leaders can show up without selling out.
Plus: How to partner with national campaigns without losing cultural nuance, the media wins that matter, and what PR pros can learn from therapists who know how to read a room.
🎧 Listen in, take notes, and get inspired to build your brand with purpose and power.
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and We’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
What does it take to keep major consumer brands like Monster Energy and Boxed Water in the spotlight? In this episode of The Brandinc PR Podcast, host Brandi Sims sits down with Matt Kovacs, President of BLAZE PR, to explore the strategy behind standout campaigns in CPG, wellness, and hospitality.
With over 20 years in the game and a trophy case of awards to match, Matt shares real stories from the trenches of PR—from landing coverage on The Today Show to leading innovative rebrands. If you’re a communications pro, brand builder, or just obsessed with what makes media magic happen, this conversation is packed with wisdom you don’t want to miss.
🔹 How to adapt PR strategies across industries
🔹 Building award-winning teams and campaigns
🔹 Trends shaping the future of consumer PR
Tune in, take notes, and get inspired to elevate your brand's narrative.
In this episode of the Brandinc PR Podcast, Brandi Sims sits down with Penn State professor and author Bill Zimmerman to explore the intersection of digital media, education, and the booming creator economy. From his new textbook, Understanding the Creator Economy, to launching content creator summer camps and certificate programs, Bill shares how he's preparing students—both aspiring influencers and future PR pros—for success in this fast-evolving space. Tune in for valuable insights on the future of education, creator-brand partnerships, and how schools can catch up to the digital revolution.
What does it really take to cut through the digital noise and own your voice in today’s content-saturated world? In this episode, Brandi Sims sits down with Joe Massa, CEO of Podtopia Network, longtime media pro, and host of the Podcast Accelerator, to break down the power of storytelling, podcasting as PR, and how brands can use their voice to scale real influence.
We’re talking:
The future of podcasting (yes, it’s still growing!)
Why every brand should think like a media company
How to launch a show that doesn’t flop at episode 3
Joe’s biggest wins—and missteps—building a media empire
If you’ve ever said, “I should start a podcast,” this is your sign. Hit play and let’s talk impact, strategy, and owning your lane—one mic at a time.
🎧 Follow @brandincpr and @podtopianetwork for more behind-the-scenes gems.
What happens when a top-tier UK journalist-turned-media-trainer drops 30+ years of press wisdom on the mic? You press record—and take notes.
This week on The Brandinc PR Podcast, Brandi Sims chats with Guy Clapperton, host of one of the top 15 futurist podcasts worldwide (yes, number nine), PR industry legend, and a voice of reason for anyone who's ever blanked during a media interview. With roots in Croydon and a résumé that includes coaching executives since 2002, Guy brings a sharp, non-American perspective to how we present ourselves in interviews, from strategy to delivery.
We talk interview disasters (and how to dodge them), American vs. British media personalities, and what your future self needs to know about press prep in 2030.
Tea is optional—but media training tips? Absolutely not.
🎙️ Listen, laugh, and level up your media game.
Who really makes the magic happen on tour? Spoiler alert: it’s not just the people on stage.
In this episode of the Brandinc PR Podcast, host Brandi Sims chats with the creator of This Is DeLaCruz, the media platform and YouTube channel giving long-overdue flowers to the touring crew—the front-of-house engineers, techs, and tour managers powering the world’s biggest shows.
We dive into how they built a niche brand from scratch using organic storytelling, real-deal credibility, and strategic partnerships with major names like Guitar Center and Insta360. Plus: how they’re amplifying female professionals through Women on Tour, what it really takes to align with sponsors without selling out, and the unfiltered truth about growing a platform while staying true to your voice.
What does it take to turn a simple idea—like drinking out of a baseball bat—into a multi-million dollar brand? This week on The Brandinc PR Podcast, host Brandi Sims sits down with Kris Dehnert, the powerhouse CEO and co-founder of Dugout Mugs, to talk strategy, sales, and staying grounded while scaling big.
With over $50 million in sales, partnerships with Major League Baseball, and a social media audience of over 3 million followers, Dugout Mugs is far more than a novelty—it’s a case study in brand credibility, social proof, and disruptive marketing done right.
But Kris doesn’t just drop numbers—he drops truth. In this candid conversation, he opens up about:
Launching Dugout Mugs and the product-market fit that changed everything
Why social proof (like 60K+ reviews) is more powerful than any pitch
What he learned from burnout and how it changed his leadership style
Balancing fatherhood and founder life in the middle of fast-paced growth
The future of eComm branding and what’s next for his empire
Whether you're a small business owner, startup founder, or brand strategist, this episode is packed with actionable insights on building trust, scaling smart, and staying human in the hustle.
How do you lead when you’re the first — and often the only one — in the room?
In this powerful episode of the Brandinc PR Podcast, Brandi Sims sits down with the incomparable Monique A.J. Smith, a pioneering force in athletics administration and leadership coaching. With over 30 years in the game, Monique has built a dynamic brand across podcasting, publishing, education, and executive training — and she’s just getting started.
Together, they dive into:
Breaking barriers as one of the first Black women in athletic leadership
Building a brand that spans generations, platforms, and institutions
Her mission to elevate Black women’s voices in sports through her podcast and magazine
Real talk on confidence, visibility, and owning your voice in male-dominated spaces
Why legacy is not just what you leave behind — it’s what you build now
Whether you’re in sports, PR, or leadership, Monique’s wisdom will leave you fired up and ready to lead louder, bolder, and more unapologetically than ever.
