What’s the real cost of telling the story?
In this powerful episode of The Brandinc PR Podcast, host Brandi Sims, Founder & CEO of Brandinc PR, sits down with sisters Chelsea Fuller and Takara Pierce, co-founders of Black Alder — a PR and narrative strategy firm leading conversations on equitable storytelling and trauma-informed media practices.
Together, they unpack their groundbreaking new report, The Cost of the Story: Journalists, Trauma, and the Communities Left Holding the Story — the first comprehensive study examining how covering traumatic events impacts both journalists and the communities they represent.
💬 Highlights from the report include:
Brandi, Chelsea, and Takara dive deep into how identity and lived experience shape the storytelling process, why newsroom culture must evolve, and what PR pros can do to foster care-centered partnerships with the media.
🎙 Tune in to learn:
📰 Read the full report:
https://www.blackalderlabs.org/the-cost-of-the-story
🌿 Learn more about Black Alder:
https://www.blackalderlabs.org
💼 Work with Brandinc PR:
https://brandincpr.com/contact
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