What happens when a top-tier UK journalist-turned-media-trainer drops 30+ years of press wisdom on the mic? You press record—and take notes.

This week on The Brandinc PR Podcast, Brandi Sims chats with Guy Clapperton, host of one of the top 15 futurist podcasts worldwide (yes, number nine), PR industry legend, and a voice of reason for anyone who's ever blanked during a media interview. With roots in Croydon and a résumé that includes coaching executives since 2002, Guy brings a sharp, non-American perspective to how we present ourselves in interviews, from strategy to delivery.

We talk interview disasters (and how to dodge them), American vs. British media personalities, and what your future self needs to know about press prep in 2030.

Tea is optional—but media training tips? Absolutely not.

🎙️ Listen, laugh, and level up your media game.