What makes your brand different?
This is an important question you need to answer to ensure you stand out - to be music amongst the noise.
But it's hard to come up with words to describe what makes you unique in your market.
To help, we share a simple question you can use to figure out what's important and special about your brand. That question is:
"What brands inspire you?"
Matt & Hien share how this powerful question can help you bring out the values and shape the perception you want others to have when they think of you. All while sipping Fox River bourbon courtesy of the good homies at Ann Arbor Distilling.
In addition to this, they share pitfalls to avoid while answering this question for yourself.
To round things out, Matt and Hien also share the brands that inspire them, personally, and have shaped how they built their brand experience studio.
Theme Song: Make Up composed by Stephen Onprachanh
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List of Brands We Love
Combined brands:
Matt's list:
Hien's list:
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Help Us Help Australia
As you know, some fucked up stuff is happening in Australia due to wildfires caused by global warming.
People are dying and are left homeless while natural habitats for animals like the koala and kangaroo are being destroyed.
By buying our Australia Wildfire Relief shirt, you'll be helping those in Australia suffering get the aid and care they deserve. We're donating 100% proceeds earned from the shirt to give to the Australia Wildfire Relief program.
We appreciate your support.
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About Huck Finch
Huck Finch is a brand experience studio run by the homies Matt Hansen and Hien Lam for purpose-driven brands.
Through a high-touch, collaborative approach that combines brand strategy, storytelling, and web design, Huck Finch helps makers and breakers challenge the status quo and prove that you can do good for the world and your bottom-line at the same time.
In addition to running Huck Finch and Bourbon & Brand, Matt and Hien also co-host the Life on Brand podcast where change-makers and rulebreakers tell stories about how they live life on their own terms.
Telsa.
Apple.
Nike.
Disney.
They all have built enduring, well-known brands by harnessing the power of brand archetypes.
Created by famed psychologist Carl Jung, archetypes have become a tool that the best brands have used to create resonance and connection with their audience. In this episode of Bourbon and Brand, Matt and I discuss why brand archetypes are so powerful, why we connect with them, and tips on how to define and articulate your brand's archetypes. All while sipping Fox River bourbon courtesy of the good homies at Ann Arbor Distilling.
Want to define your brand archetype? Love taking Buzzfeed style personality quizzes? Then you should definitely check out our Brand Archetypes quiz.
Theme Song: Make Up composed by Stephen Onprachanh
________
About Huck Finch
Huck Finch is a brand experience studio run by the homies Matt Hansen and Hien Lam for purpose-driven brands.
Through a high-touch, collaborative approach that combines brand strategy, storytelling, and web design, Huck Finch helps makers and breakers challenge the status quo and prove that you can do good for the world and your bottom-line at the same time.
In addition to running Huck Finch and Bourbon & Brand, Matt and Hien also co-host the Life on Brand podcast where change-makers and rulebreakers tell stories about how they live life on their own terms.
Purpose Statement. Mission Statement. Vision Statement.
We’re all familiar with these terms…but what are they and what role do they play?
In this episode, Matt & Hien define each statement and share a famous example. They also share their thoughts on why these statements aren’t toss-in or throwaway and that they can do more harm for your company than good if you don’t put in the effort to live them day in and day out.
The purpose of this episode? To get businesses on the same page about what each statement is and their value.
The mission? Give clear definitions for each statement while drinking Fox River Bourbon courtesy of Ann Arbor Distilling.
The vision? To see each brand authentically live their purpose, mission, and vision.
If you’re down with that, then check out the episode. And make sure to check out the Brand Eulogy exercise to help you get started on your vision, mission, and purpose.
Cheers!
Theme Song: Make Up composed by Stephen Onprachanh
________
About Huck Finch
Huck Finch is a brand experience studio run by the homies Matt Hansen and Hien Lam for purpose-driven brands.
Through a high-touch, collaborative approach that combines brand strategy, storytelling, and web design, Huck Finch helps makers and breakers challenge the status quo and prove that you can do good for the world and your bottom-line at the same time.
In addition to running Huck Finch and Bourbon & Brand, Matt and Hien also co-host the Life on Brand podcast where change-makers and rulebreakers tell stories about how they live life on their own terms.
Who the heck are the two bozos hosting this two-bit show anyways?
To answer this question, Matt and Hien each answer the SLOW BURNâ„¢ questions they ask each of their guests on the Life on Brand podcast:
Listen as Matt and Hien get a taste of their own medicine answering the tough questions while tasting grandpa's cough syrup in the form of Fox River bourbon courtesy of Ann Arbor Distilling.
And if you want to hire builders and breakers like Jason Fried answer these questions, check out the Life on Brand podcast.
Theme Song: Make Up composed by Stephen Onprachanh
________
About Huck Finch
Huck Finch is a brand experience studio run by the homies Matt Hansen and Hien Lam for purpose-driven brands.
Through a high-touch, collaborative approach that combines brand strategy, storytelling, and web design, Huck Finch helps makers and breakers challenge the status quo and prove that you can do good for the world and your bottom-line at the same time.
In addition to running Huck Finch and Bourbon & Brand, Matt and Hien also co-host the Life on Brand podcast where change-makers and rulebreakers tell stories about how they live life on their own terms.
This is it...the very first freakin' episode of Bourbon and Brand and by pure happenstance, we recorded it on the 1-year anniversary of going full-time into running our brand experience studio, Huck Finch.
In this episode, Matt and Hien reflect on the year and the biggest surprises and lessons they learned. They also discuss the value of plans and how it's also important to be flexible to improvise when things don't go according to plans.
All while sipping Fox River bourbon courtesy of the good homies at Ann Arbor Distilling.
Theme Song: Make Up composed by Stephen Onprachanh
________
About Huck Finch
Huck Finch is a brand experience studio run by the homies Matt Hansen and Hien Lam for purpose-driven brands.
Through a high-touch, collaborative approach that combines brand strategy, storytelling, and web design, Huck Finch helps makers and breakers challenge the status quo and prove that you can do good for the world and your bottom-line at the same time.
In addition to running Huck Finch and Bourbon & Brand, Matt and Hien also co-host the Life on Brand podcast where change-makers and rulebreakers tell stories about how they live life on their own terms.
