Telsa.
Apple.
Nike.
Disney.
They all have built enduring, well-known brands by harnessing the power of brand archetypes.
Created by famed psychologist Carl Jung, archetypes have become a tool that the best brands have used to create resonance and connection with their audience. In this episode of Bourbon and Brand, Matt and I discuss why brand archetypes are so powerful, why we connect with them, and tips on how to define and articulate your brand's archetypes. All while sipping Fox River bourbon courtesy of the good homies at Ann Arbor Distilling.
Want to define your brand archetype? Love taking Buzzfeed style personality quizzes? Then you should definitely check out our Brand Archetypes quiz.
Theme Song: Make Up composed by Stephen Onprachanh
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About Huck Finch
Huck Finch is a brand experience studio run by the homies Matt Hansen and Hien Lam for purpose-driven brands.
Through a high-touch, collaborative approach that combines brand strategy, storytelling, and web design, Huck Finch helps makers and breakers challenge the status quo and prove that you can do good for the world and your bottom-line at the same time.
In addition to running Huck Finch and Bourbon & Brand, Matt and Hien also co-host the Life on Brand podcast where change-makers and rulebreakers tell stories about how they live life on their own terms.
