Purpose Statement. Mission Statement. Vision Statement.
We’re all familiar with these terms…but what are they and what role do they play?
In this episode, Matt & Hien define each statement and share a famous example. They also share their thoughts on why these statements aren’t toss-in or throwaway and that they can do more harm for your company than good if you don’t put in the effort to live them day in and day out.
The purpose of this episode? To get businesses on the same page about what each statement is and their value.
The mission? Give clear definitions for each statement while drinking Fox River Bourbon courtesy of Ann Arbor Distilling.
The vision? To see each brand authentically live their purpose, mission, and vision.
If you’re down with that, then check out the episode. And make sure to check out the Brand Eulogy exercise to help you get started on your vision, mission, and purpose.
Cheers!
Theme Song: Make Up composed by Stephen Onprachanh
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About Huck Finch
Huck Finch is a brand experience studio run by the homies Matt Hansen and Hien Lam for purpose-driven brands.
Through a high-touch, collaborative approach that combines brand strategy, storytelling, and web design, Huck Finch helps makers and breakers challenge the status quo and prove that you can do good for the world and your bottom-line at the same time.
In addition to running Huck Finch and Bourbon & Brand, Matt and Hien also co-host the Life on Brand podcast where change-makers and rulebreakers tell stories about how they live life on their own terms.