In this episode, I dive into the psychology behind why price is most often the first question people ask when contacting your gym. I'll dissect what new prospects really want from you and why it can feel like price is a make or break answer. Also, don't miss out on hearing how you can influence peoples perception of value and why you're worth more than the average gym by simply sharing a few key pieces of information with them within the first 10 minutes of connecting.
In this episode, our marketing director talks about the 3 steps you need to work on in order to bring in more leads and interest into your gym. You'll see exactly how these steps stack and how to get better at each one in order to tip the scales and bring in more leads on a weekly basis.
Register here: https://www.factoryforged.com/price-correction
In this episode, we talk about leveraging free (organic) and paid leads to create a marketing system that consistently brings in leads. You want your marketing system to be a combo of free and paid marketing strategies. But you want to be strategic in how you're spending your ad dollars. I'll introduce a concept I teach inside Factory Forged Momentum called: Optimize First, Buy The Rest.
Register for our upcoming training: https://www.factoryforged.com/price-correction
Bringing in consistent leads & revenue is essential for your gym's growth. But sometimes it can be hard to know how and where to get started. In this episode, I talk about 4 steps you can take to build out a marketing system even if you're starting from zero. These 4 steps will get you started in bringing in lead to your gym.
Register For Our Upcoming Training Here: https://www.factoryforged.com/price-correction
In this episode, I interviewed my client Nick. When Nick joined Factory Forged Momentum, he was undercharging and didn’t have any systems or organization when running his gym. He didn’t know how to bring new members into his gym consistently and was constantly discounting his rates.
He shares his experience working with us and everything he was able to accomplish in 90 days. From the systems, he finally built out and created to the strategies he’s using to enroll new members at his new prices of $240+/month.
RESOURCES:
Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships ($225+/month): www.factoryforged.com/call
Your group membership is worth $225+/month, you just don’t see it…yet.
In this episode, I’m making a case and selling you on the value you are already providing, in the hopes that you start seeing it yourself and start charging respectable prices.
I’ll outline the 10 reasons why your group program is worth a profitable price. You’ll see the value you’re already providing and you’ll see the ways in which you can continue to improve your membership without losing scale.
RESOURCES:
Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships ($225+/month): www.factoryforged.com/call
If you have leads coming into your gym but they’re not converting into booked appointments with qualified members ready to buy…then you have a hole in your process.
In this episode, I’m walking you through how to create ready-to-buy, qualified appointments from the leads you’re getting. You’ll learn the strategies to make the most of your leads coming in so you stop getting ghosted or ignored.
I’ll also so you why pushing straight to a call with “urgency” is not the best way to get booked appointments and what to do to create long-term gym members.
RESOURCES:
Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships ($225+/month): www.factoryforged.com/call
In this episode, we talk about everything keeping you from increasing rates even though you know you’re currently undercharging. I share with you what I did to overcome my price increase fear and how I help my clients make changes so they can start selling at profitable prices to new & existing members.
RESOURCES:
Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships ($225+/month): www.factoryforged.com/call
In this episode, we talk about creating a culture of members who will stay long-term. I help you identify how you can optimize your sales process to attract the right type of members and how to continue to deliver a service that members continue to invest in.
Book a call to join Factory Forged Momentum: https://factoryforged.com/call
In this episode, we dive into how to speak to the value of your offer when the first question is “how much is it?” I share the mindset you should approach when answering this question as well as the strategy that will engage your leads while also qualifying them.
RESOURCES:
Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships ($225+/month): www.factoryforged.com/call
The only way you will make your career as a group fitness gym owner long-term and sustainable is by learning how to run your business in a way that is sustainable.
This will require to you simplify your business model and your strategies. For too long the gym industry has sold you the idea that you have to do “more.” You’re stuck in the cycle of “more leads”, “more sales”, and “more programs.”
In this episode, I share what is the “more” cycle, how to get out of it & how to start building a gym that is simple to run and that pays you a professional gym owner salary.
RESOURCES:
Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships ($225+/month): www.factoryforged.com/call
“More members” isn’t always better. In fact, I would argue that “more” in the group fitness gym space is actually causing more harm than good.
In this episode, we talk about why “filling your gym” is killing your growth and how to actually approach growing your gym.
I share strategies that are sustainable for growing your membership, increasing your profit, and decreasing your workload.
RESOURCES:
Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships: www.factoryforged.com/call
Free Training: How To Enroll Your Next 10 Members Into Simple And Profitable Group Memberships ($225+/Month) With Simple And Sustainable Strategies
Register for our upcoming training here: https://training.factoryforged.com/10-profitable-enrollments
Being able to generate interest and paying clients in your gym is the most valuable skill you can learn as an entrepreneur.
The skill to market & sell will help you create a long term sustainable career as a gym owner. In this episode, I outline the exact benchmarks to hit when creating leads and how to hit those benchmarks in your marketing.
RESOURCES:
Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships: www.factoryforged.com/call
Free Training: How To Enroll Your Next 10 Members Into Simple And Profitable Group Memberships ($225+/Month) With Simple And Sustainable Strategies
Register for our upcoming training here: https://training.factoryforged.com/10-profitable-enrollments
Making business changes in your gym doesn’t just affect you, it affects your members. So how do you make changes without losing trust from your members?
In this episode, we talk about how to strategically make business changes so that your members continue feeling confident and will respect the changes, as well as see enough value and feel the improvements.
Making business changes and decisions will test your leadership skills because not everyone will love the changes or decisions. But in those moments, you need to be rooted in how and why you decided to implement the changes.
This episode will help you navigate those moments without losing trust and credibility from you members.
RESOURCES:
Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships: www.factoryforged.com/call
Free Training: How To Enroll Your Next 10 Members Into Simple And Profitable Group Memberships ($225+/Month) With Simple And Sustainable Strategies
Register for our upcoming training here: https://training.factoryforged.com/10-profitable-enrollments
The most impactful skill a group fitness gym owner can learn is to learn how to sell their group membership at profitable rates.
If you can learn how to attract a high-quality lead, enroll them into a $225+/month simple group membership, and keep them long-term, you will be able to build a long-term sustainable career as a group fitness gym owner.
You’ll stop having to sell nutrition programs, personal training, 24/7 open gym, etc, etc, etc.
You’ll stop trying to showcase your value by offering more and instead showcase your value by articulating clearly what you do and how you’re different than anyone else in your market.
This skill creates financial security and business profit.
In this episode, I list out the 5 steps to follow in order to enroll members into simple and profitable group memberships even in a market full of cheaper options.
RESOURCES:
Apply to Factory Forged Momentum to enroll your next 10 members into your simple and profitable group memberships: www.factoryforged.com/call
Register for our upcoming training here: https://training.factoryforged.com/10-profitable-enrollments
Free Training: How To Enroll Your Next 10 Members Into Simple And Profitable Group Memberships ($225+/Month) With Simple And Sustainable Strategies
In this episode, Chris explains why and how he's been able to hold an 80% - 90% close rate selling group memberships priced at $252 - $274/month while doing phone enrollments.
A big reason gym owners do in-person intros is that they believe it increases your conversion rates.
In this episode, Chris shares his strategies for collecting payment over the phone, scheduling onboarding & making sure new clients are onboarded correctly before starting group classes.
All without needing to use in-person intros.
Click here to book a call to apply to Factory Forged Momentum.
In this episode, I unpack the the reason why you might not be charging professional prices for your group membership. You'll learn the biggest blocks stopping you and how to overcome them.
In 2020, I stopped offering 6-week programs/challenges to new members. I realized they were not profitable and my business and my clients needed more from me. In this episode, I dive into why I made the switch from 6 weeks to 12 weeks, the price change that came with that, and how this change started bringing in group clients who would ultimately stay long-term.
We talk a lot about charging profitable group rates. But what if the rates you're charging are way below profitable group prices? In this episode, we walk you through the process of how to increase your rates by over $100+/month. We break it down into 2 phases that helps you navigate this transition with financial security and fully in integrity.
