Today’s online customers expect seamless, intuitive digital experiences. But how well do you really understand what they need—or where they’re experiencing friction? In this episode, I sit down with Scott Voigt, CEO of FullStory, to unpack how behavioral data is redefining what’s possible for businesses aiming to understand customer interactions beyond basic click tracking.   Scott explains how companies can capture a more complete view of user behavior by listening to signals like "rage clicks" and "dead clicks," allowing them to spot issues, eliminate friction, and personalize interactions in real time.We dive into how these insights help businesses move past assumptions, using real data to improve engagement, conversions, and overall satisfaction.   Scott also discusses the role of AI in interpreting these complex data patterns and explains why behavioral data is crucial for building digital experiences that are not only effective but also privacy-conscious.  Scott brings clarity to a complex, challenging area of business and offers actionable insights for any tech leader interested in transforming their digital experience strategy. This episode is essential for anyone looking to harness the power of behavioral data to create websites that do more than track clicks—they actually connect with users.    Links     FullStory - https://www.fullstory.com/   FullStory Blog - https://www.fullstory.com/blog/   Follow Scott Voigt - https://www.linkedin.com/in/scottmvoigt/    

In this episode, I talk to Scott Sinclair (Practice Director at the Enterprise Strategy Group) about how and why AI is leading organizations to reimagine their infrastructure and data management strategies. Drawing from extensive research and industry analysis, Scott uncovers the surprising trends emerging in AI infrastructure.

In this special summer edition of Tech Beyond the Hype, we explore the crucial mindset shift required for reaching the boardroom. The clip is an exclusive unreleased segment from our interview with CEO of Athena Alliance, Coco Brown, who delves into the transformative thinking needed to navigate the jump from mid-senior level management to board-level positions.  Coco challenges conventional career progression strategies, introducing listeners to a new perspective that goes beyond linear advancement and job titles. She emphasizes the importance of becoming a "business asset" and developing a holistic understanding of organizational operations.  In the clip, we unpack:  The diverse landscape of corporate boards and why understanding it is crucial  How to shift gears from a siloed career approach to a cross-functional, value-driven mindset  The parallels between choosing a board position and selecting higher education  Strategies for gaining the broad business acumen necessary for board service  Whether you're a seasoned executive contemplating your next move or a professional earlier in your career, this episode offers invaluable insights that could reshape your career trajectory. Tune in to discover how adopting a strategic, cross-functional perspective can elevate your professional journey and prepare you for board roles. 

In today's rapidly evolving digital landscape, marketers face the challenge of balancing creative intuition with data-driven decision-making. As technology advances and consumer behaviours shift, the art and science of marketing are increasingly intertwined, requiring professionals to master both realms to achieve success.  In this episode, I'm joined by Amy Lewis - a seasoned product marketer from GitHub - who shares valuable insights into navigating this delicate balance in the world of tech marketing. She explores how creativity and data analysis come together to shape effective marketing strategies in the digital age.  We explore the intricacies of managing remote teams while fostering creativity, and discuss how data can inform and enhance creative processes without stifling innovation. Our conversation spans from personalization strategies to the evolution of SEO, all through the lens of balancing art and science in marketing.  Join us for this enlightening discussion that reveals how successful marketers are blending creativity with data to drive impactful campaigns and build meaningful connections with their audiences.  We discuss:   The intersection of creativity and data in modern marketing strategies  Using data to inform and enhance creative processes  Balancing personalization with data privacy concerns  The role of intuition in data-driven decision making  Fostering creativity in remote team environments  The evolution of SEO and content marketing in the data age  Measuring the impact of creative campaigns with analytics  Adapting creative approaches for different generations based on data insights    Follow Amy on LinkedIn: https://www.linkedin.com/in/amyhlewis/  

"Your AI journey does not start with AI. It starts by understanding how does our organization create value for our constituents and our stakeholders?" In this episode, Bill Schmarzo (Customer AI and Data Innovation Strategist at Dell Technologies) takes us deep into the dynamic world of AI, sharing his insights on the transformative potential that successful AI adoption can for organizations and societies.     With a wealth of experience and unique insights to offer, Bill challenges conventional approaches to decision-making and offers practical strategies to maximize the impact of AI. Join us as we unravel the secrets to successful AI implementation, exploring topics like:  Optimizing around aspirations: understand the transformational power of AI  Why good decision-making is more important than ever in the era of AI  The value of data literacy and inclusion in driving more ethical AI outcomes   And more..    Follow Bill Schmarzo:  LinkedIn: https://www.linkedin.com/in/schmarzo/     Books cited in the episode:  Bill Schmarzo, 'AI & Data Literacy: Empowering Citizens of Data Science' - https://www.amazon.com/AI-Data-Literacy-Empowering-Citizens-ebook/dp/B0C6TZ7MRF?ref_=ast_author_mpb   Bill Schmarzo, 'The Economics of Data, Analytics, and Digital Transformation: The theorems, laws, and empowerments to guide your organization's digital transformation' https://www.amazon.com/dp/1800561415/ref=tsm_1_fb_lk  

Corporate boardrooms and senior executives are facing unprecedented scrutiny. The convergence of complex social issues, technological advancements, and global events is reshaping expectations around transparency, accountability, and ethical leadership. From sustainability standards to cybersecurity threats, leaders must navigate a challenging environment where innovation meets responsibility, shaping the future of leadership.  In this episode, I'm joined by Coco Brown, the founder and CEO of Athena Alliance. Coco delves into the profound shifts in corporate governance and responsibility that have taken place over the past few decades.   We explore the increasing visibility and accountability required of corporate boards in today’s interconnected world. Coco provides valuable insights into how boards must now navigate complex social issues, technological advancements, and global events. She also explains how corporate messaging is shifting away from mass marketing towards community-driven strategies that foster genuine engagement and product success.   Join us for this enlightening conversation that champions diverse impact and strategic governance in an ever-evolving corporate world.  We discuss:  - The evolution of corporate governance  - The critical role of diversity and inclusion in executive leadership  - Why it's important to gain cross-functional experience within an organization before aiming for board roles  - How communities are helping organizations define and promote products  - How to build communities around products to dominate marketing categories    Athena Alliance: https://athenaalliance.com/   Connect with Coco: https://www.linkedin.com/in/cocobrown/  

In February 2022, Alexander Radchenko, leading a team of developers based in Ukraine, faced an unimaginable challenge: his team came under physical attack. Despite the chaos, Radchenko managed not only to keep his team intact but also achieved a remarkable feat—maintaining 100% customer retention during this tumultuous period. In this episode, we delve into the essence of successful leadership amidst extreme conflict. Join us as we sit down with Alexander to uncover the pivotal role of people-centric leadership, transparent communication with clients, and forward-thinking problem-solving strategies that enabled him to navigate through the storm. While the circumstances of the invasion are unique, the lessons learned are universally applicable. Whether you're leading a team through a crisis or seeking insights into effective leadership, this episode offers invaluable takeaways for senior-level professionals. Key Takeaways: Building Cohesion in a Distributed Team: Learn how to maintain a cohesive and productive team in the absence of a central physical location. Essential Leadership Qualities in Crisis: Explore the leadership qualities required to navigate through extreme situations. The Psychological Impact of Work Amid Uncertainty: Discover the profound psychological value of work in the face of uncertainty and adversity. And more!  

Quantum computing will someday render conventional encryption futile. When? No one really knows. That’s because, despite being a relatively nascent area of technology, advancements in quantum computing are moving so fast that it’s impossible to know with any degree of certainty when this inevitability will occur.  In this episode, I sit down with CEO of Nemertes Research, Johna Till Johnson to take a deep-dive into the world of quantum computing. She explains the differences between quantum and conventional computing, the practical benefits and business applications of quantum, as well as some of the very real risks that this new field poses to modern-day business.   A master at demystifying complexity, Johna does a fantastic job at simplifying what for many of us feels like an inaccessibly technical area of computing. This episode is a must-listen for anyone looking to get a better understanding of how quantum computing works and how it could impact the future of business.   

A whopping 70% of all digital transformation projects fail – according to Deloitte. With businesses everywhere having spent the past 2 decades investing time, energy and resources into transformation, something clearly isn't working.     Guest Kamales Lardi joins me in this episode to share her insights on what we're getting wrong when it comes to digital transformation. For her, too many businesses are ignoring the key element that will determine the success of their transformation efforts – their people. Transformations should be grounded in purpose and values, which are then shared across the company to ensure that everyone understands and gets behind the process.  From understanding generational preferences in the workplace to the role of technology in promoting work-life balance, this episode offers key insights into creating a successful digital transformation journey that is people-centered and future-ready. Join us as we unravel the complexities of digital transformation and chart a more effective and inclusive path forward!  Follow Kamales' work:  LinkedIn: https://www.linkedin.com/in/kamaleslardi/ Ted Talk: Revolutionizing The Technology Industry | Tedx Geneva - Revolutionizing The Technology Industry | Kamales Lardi | TEDxGeneva  Book : The Human Side of Digital Business Transformation - https://www.amazon.co.uk/Human-Side-Digital-Business-Transformation-ebook/dp/B0BKJRNCTL 

There's a lot of buzz around innovation, but what does it really mean? What makes a company good at innovating?With over two decades of experience at Amazon, where he spearheaded innovation projects across various departments, guest Trent Gillespie offers invaluable insights into the power of innovation in today's business landscape. In this episode, we talk about the pervasive nature of innovation as a hyped buzzword in the corporate world and shed light on common mistakes leaders make when attempting to generate new value for their organisations. Drawing from his wealth of experience, Trent unveils the inner workings of Amazon's innovation powerhouse, offering practical tips and strategies to help leaders replicate their success while minimising risk. Trent provides best practices and real-world examples to explain how anyone can become an agent of continuous, sustainable change at work - and how to leverage Generative AI to succeed.Whether you're a seasoned executive or an aspiring innovator, this episode is a must-listen. Gain the knowledge and tools you need to create long-term value through innovation in today's rapidly evolving world of work. Follow Trent:- LinkedIn: https://www.linkedin.com/in/trentgillespie/- Email: trent@d1innovation.com- Day 1 Innovation: https://www.d1innovation.com/

Could AI really transform an entire industry at the global level? On a mission to end cardiovascular disease across the world, visionary digital transformation and strategy leader, Richard Dasselaar has dedicated his life to unpicking the complexities of global public health and designing innovative ecosystem models that optimize healthcare outcomes and democratize access to care across the globe. In this episode, I sat down with him to find out about the potential of Artificial Intelligence to revolutionize healthcare around the world, why we need to improve cardiovascular-related outcomes and how ecosystem transformation could make digital care accessible at a global level. We also discussed the challenges of leadership in the digital age and the importance of finding a middle ground between stakeholders of every generation to drive changes that are impactful and inclusive. - Global heart health and the need for new solutions - Digital transformation in health: what does that mean? - The transformative potential of AI in cardiology - Purpose-driven leadership and the importance of empathy - The challenges of leading change in a multi-generational workforce - The importance of short-term pragmatism in designing long-term solutions Connect with Richard LinkedIn: https://www.linkedin.com/in/richarddasselaar/

Sending emails before you’ve got yourself ready for work, a blocked-out calendar filled with back-to-back meetings and that looming deadline that’s made sleep more difficult than ever this week – sound familiar? As we adjust to the remote/hybrid world of work, maintaining boundaries between our personal and professional lives is difficult to say the least. For leaders, the challenge of maintaining a motivated, positive working culture in this context is intensifying as layoffs persist, corporate restructures push ahead and a generalised state of uncertainty prevails. In this episode, I sit down with Andrew Deutscher (Leadership Coach & Principal, Regenerate) to find out why so many of us are struggling with chronic stress and hear about strategies business leaders and managers can implement to work more sustainably and avoid burnout for themselves and their teams.  Identifying toxic working behaviours that lead to overwork, chronic stress and burnout Leadership strategies to reinvigorate motivation Adapting leadership strategies around the hybrid/remote working world The value of rest and recovery to drive energy-inspired work Personal strategies for managing workload and mental health Sustainable leadership strategies Why most wellbeing programs and inclusion initiatives fail Why we need to acknowledge and value individual needs How to create a purposeful work environment Why organisations need to invest in employees' energy needs Best practices for fostering continuous learning and cross-departmental collaboration and support Follow Andrew: LinkedIn: https://www.linkedin.com/in/andrewdeutscher/ Forbes - https://councils.forbes.com/profile/Andrew-Deutscher-Founder-Regenerate/1dfb5cb1-4b1b-4123-b0ef-c450b3a7159f  Regenerate - https://regenerate.works/  Blinkist 'Sustainable High Performance Habits'https://www.blinkist.com/en/nc/partners/andrew-deutscher  

As the world shifts towards a more sustainable future, businesses must prioritize impact alongside profitability. Mere lip service won't suffice as consumers, investors, and governments demand greater transparency around ESG and impact performance. In this episode, I chat to Fleur Heyns - founder of impact intelligence platform, Proof about the future of impact and ESG.    Listen in as we discuss how advanced technologies such as AI and machine learning are transforming the ESG space, and the opportunities for businesses to leverage impact data to drive long-term positive change. We also tackle the key challenges and opportunities of transitioning to a green economy, the distinction between ESG in public markets and private markets, and the brass tacks of ESG as a CEO, entrepreneur, and business. Fleur and I dive into the importance of optimizing environmental and social data, discussing how reducing liabilities, disasters, and social responsibility issues are all crucial factors when it comes to ESG. We examine how ESG can become a value-add to a company when approached correctly, and how the focus of ESG has moved beyond a 'tick box exercise' to being a measurement of contribution. Additionally, we touch on the role of the SFDR Sustainable Finance Disclosure Requirements in creating a baseline for ESG data and a global checklist of 10 KPIs. We further discuss how companies can gather data to optimize their environmental and social impact, and how investors can use this data to make informed decisions. Fleur shares her insights on how digital data in emerging markets can be greater than that of more developed markets, the importance of understanding data gaps, and how to use proxy data as an interim step to fill these gaps. Don't miss this insightful conversation on sustainability, impact in business, and the potential of digital financial market transparency.  Tune in to discover how cutting-edge technologies like big data, blockchain, and AI are enabling organizations to get clarity on their ESG performance and implement practical changes to drive positive, long-term change.   

Introducing Tech Beyond the Hype, TechTarget's latest original podcast series.  

In the digital economy, data is the new gold. As automations, Machine Learning and AI-powered tools become more ubiquitous, the amount of value we can extract from data is only ever going to increase. Despite this, most people outside of IT are data illiterate, with little to no understanding of how it all works in practice. On top of this, data-related scandals have left a sour taste for a lot of people, making it harder to get them onboard with new data and analytics initiatives at work.  In this episode, I sit down with Sandi Ganguly (Data Science Manager at Microsoft) to find out about what data science teams do, how the role has evolved since he began over 20 years ago and why data illiteracy is becoming a problem for business leaders everywhere. Cited Sources  Data Scientist: The Sexiest Job of the 21st Century (Thomas H. Davenport and DJ Patil, 2012) https://hbr.org/2012/10/data-scientist-the-sexiest-job-of-the-21st-century   Is Data Scientist Still the Sexiest Job of the 21st Century? (Thomas H. Davenport and DJ Patil, 2022) https://hbr.org/2022/07/is-data-scientist-still-the-sexiest-job-of-the-21st-century