ESG, AI, Web 3.0, Blockchain, Machine Learning...- the list of big business trends set to radically transform the global economy is boundless.
In the digital, hybrid world of work, there’s always a new process or transformation initiative taking off. But with so much happening at once and tech suppliers competing for your attention, trying to get an objective understanding of why trends matter and how they could impact your work is by no means easy.
Tech Beyond the Hype is a new space of refuge for leaders across all industries struggling to get their head around the latest trends. In each episode, series host Ana Salom sits down with an industry leader, expert or academic to go deep into the latest business and tech trends.
Subscribe to Tech Beyond the Hype wherever you get your podcasts.
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ESG, AI, Web 3.0, Blockchain, Machine Learning...- the list of big business trends set to radically transform the global economy is boundless.
In the digital, hybrid world of work, there’s always a new process or transformation initiative taking off. But with so much happening at once and tech suppliers competing for your attention, trying to get an objective understanding of why trends matter and how they could impact your work is by no means easy.
Tech Beyond the Hype is a new space of refuge for leaders across all industries struggling to get their head around the latest trends. In each episode, series host Ana Salom sits down with an industry leader, expert or academic to go deep into the latest business and tech trends.
Subscribe to Tech Beyond the Hype wherever you get your podcasts.
Is Your Website Speaking to Users, or Just Tracking Clicks?
Tech Beyond the Hype
28 minutes 36 seconds
11 months ago
Is Your Website Speaking to Users, or Just Tracking Clicks?
Today’s online customers expect seamless, intuitive digital experiences. But how well do you really understand what they need—or where they’re experiencing friction? In this episode, I sit down with Scott Voigt, CEO of FullStory, to unpack how behavioral data is redefining what’s possible for businesses aiming to understand customer interactions beyond basic click tracking.
Scott explains how companies can capture a more complete view of user behavior by listening to signals like "rage clicks" and "dead clicks," allowing them to spot issues, eliminate friction, and personalize interactions in real time.We dive into how these insights help businesses move past assumptions, using real data to improve engagement, conversions, and overall satisfaction.
Scott also discusses the role of AI in interpreting these complex data patterns and explains why behavioral data is crucial for building digital experiences that are not only effective but also privacy-conscious.
Scott brings clarity to a complex, challenging area of business and offers actionable insights for any tech leader interested in transforming their digital experience strategy. This episode is essential for anyone looking to harness the power of behavioral data to create websites that do more than track clicks—they actually connect with users.
Links
FullStory - https://www.fullstory.com/
FullStory Blog - https://www.fullstory.com/blog/
Follow Scott Voigt - https://www.linkedin.com/in/scottmvoigt/
Tech Beyond the Hype
ESG, AI, Web 3.0, Blockchain, Machine Learning...- the list of big business trends set to radically transform the global economy is boundless.
In the digital, hybrid world of work, there’s always a new process or transformation initiative taking off. But with so much happening at once and tech suppliers competing for your attention, trying to get an objective understanding of why trends matter and how they could impact your work is by no means easy.
Tech Beyond the Hype is a new space of refuge for leaders across all industries struggling to get their head around the latest trends. In each episode, series host Ana Salom sits down with an industry leader, expert or academic to go deep into the latest business and tech trends.
Subscribe to Tech Beyond the Hype wherever you get your podcasts.
