‘Endineering’, a concept that could transform End Game communication strategies.

Join Alex, Nikita and our latest guest Joe Macleod - Founder of ‘And End’, as we uncover how to ‘endineer’ the end game for pensions. 

Businesses, pensions schemes and any consumer experience focus on solving problems and making life easier for the end-user (or member). But what tends to happen at the end of a journey? Often, off-boarding isn’t considered half as much as it should be. This leaves consumers confused and sometimes with a bad taste in their mouths; the same is true for members as their pension goes through buy-out.  

Throughout our discussion, we’ve explored the parallels between Joe’s ‘endineering’ concept and end game communication strategies.

So, how do we bridge the gap between compliance and best practice to ensure ‘an end’ opens the doors for a new member journey?

If you’re curious about Joe and his body of work, please use our exclusive discount codes for his latest book and upcoming workshop.  

BOOK CODE: NCKEV https://www.smashwords.com/books/view/1116883 
WORKSHOP CODE: 25offendscohort https://learn.endineering.co/courses/endineering-course-cohort-11-starts-Jan-14th 

Assumptions can lead us astray - turning insight into guesswork and messages into noise. 

This episode, we're uncovering why behavioural science and persona development does more than scratch the surface; it's a crucial element in building pension communication strategies that are as memorable as they are moving. 

By skipping the groundwork to uncover what drives members at times of change, are we opening the floodgates to bias, building communication strategies that don’t create the right impact?

With insights from our very own behavioural science enthusiasts, Allan McCabe and Robyn Saul, discover how behavioural insights sharpen pension messaging and how developing personas can bring clarity to change when and where it's needed most.

We’re communicating… but is that enough to help people make informed decisions about the future? Especially when 10% of members don’t know which type of pension they’re in.

In the latest episode of Talk to the Elephant, we're in conversation with Mark Engelbretson, Trustee Director at IGG, as we explore what exactly members need - from the responsibility shift and the education gap around saving for the future, to the role of social media and the power of community. And, how we can be bringing members on the journey through all of this, at times of change.

In our latest episode of Talk to the Elephant (and our launch for Season 2), we discuss like minds biggest change to date with our very own MD, Judith Groves. 

We talk about the exit of our Co-founders, Nick and Moira, the like minds sale with questions like ‘who is going to own us?’ and the acquisition itself by IGG.  

We explore how Jude, alongside Nick & Moira, and our new leadership team, steered the ship through this time of change which offered both uncertainty but also opportunity, and how good communication underpinned its success.

Season 2 of Talk to the Elephant is coming your way - and it's all about the future. We'll be bringing you inside like minds, talking to industry experts and discussing what's next for member communications. 

Enjoy the trailer and watch out for Season 2 launching soon! 

As 2023 draws to a close, so does the first season of our Talk to the Elephant podcast.

We've had some fantastic guests over the past 12 months, and so we wanted to take some time to reflect on the best bits.

In this episode of Talk to the Elephant, we chat to Rachel Edwards, Senior Content Designer at Content Design London, to explore the importance of making communications accessible to those for whom English isn’t a first language – and ask:

• what are the risks of not considering language when we communicate about money and pensions?
• does plain and simple language as we know it really make sense?
• how can we ensure our communication caters to people, whatever their background?
• and how can we better recognise culture when we communicate?

In this episode of Talk to the Elephant, we chat to Edd Micklem, Head of Partnerships at Tumelo, to explore the responsibility pension schemes and trustees have to provide options that align with their members’ values – and ask:

• how can pension schemes get to know their members and their values better?
• how can we bring values-based investing to life for members?
• and is it easier or more difficult to achieve in the world of master trusts?

In this episode of Talk to the Elephant, we chat to behavioural scientist, Joe Glassfield, to explore the ethics of behavioural science in the world of money – and ask:

• how important is it for communicators to have a good foundation in behavioural science?
• what are the positives and negatives of using behavioural science to inform the way we communicate about money and pensions?
• how can we use our understanding of people ethically – especially when it comes to influencing how they spend and save?
• and how will artificial intelligence, like ChatGPT, impact the future of behavioural science?

In this episode of Talk to the Elephant, we chat to Graeme McKenzie, Director of Let’s Talk Ageing, to explore the demographic groups in the 50+ age group and their varying cognitive, behavioural, and physiological characteristics – and ask:

• what are the risks of considering all pensioners as one group?
• what are the issues impacting older or elderly people that may affect how they relate to their finances and financial communication? and
• how can the pension industry can continue to develop digitally, and meet the needs of older and elderly people?

When we communicate about pensions and money, we might spend time considering the words and delivery mechanisms we use, to ensure the relevant people get the message. But what happens if they simply don’t understand what they’re being told or overlook it because they don’t know what it means? We chat with Ola Majekodunmi, founder of All Things Money, and explore when financial education should start, who's responsible for providing it, and what happens when people join the workplace.

The way we talk about saving for the long-term is changing, with many people rejecting the traditional model of ‘study, work, retire’ and aspiring for financial freedom. But what’s driving the movement? Who’s most likely to subscribe? And should the pension industry move with the times and talk about financial independence instead of retirement? We chat with Lisa Conway-Hughes, author of 'Money Lessons – how to manage your finances to get the life you want', to find out.

The gender savings gap is arguably as much of an issue as the gender pay gap, with women having saved significantly less than men when it comes to retirement. But what’s the cause, what does this mean for women’s futures, and what can women and their employers do to help close the gender savings gap? We talk to Sam Gould, Head of PR and campaigns at NOW: Pensions, to find out...

In this episode we look at being part of a community and the sense of belonging it offers. But could the power of community have a dangerous side too? How might the power of community influence the way we think and feel about money? And how do we communicate with hard-to-reach communities?

We’re very excited to have the founder of MeaningfulMoney, Pete Matthew, on the podcast to talk us through this and more.

At like minds we aim to make money and saving stress-free and easier to navigate for employees and those saving into pension schemes. If that sounds like something you need help or support with, drop us an email at hello@likeminds.uk.com.

It’s almost time to Talk to the Elephant!

Each episode of this brand new podcast from like minds will tackle topics and issues we might not normally talk about in the pensions industry and will feature special guests from the world of finance and beyond.

Look out for the first episode on 10 August!