Designing Great Endings for Pension Members in conversation with Joe Macleod

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Talk to the Elephant

like minds

15 episodes

9 months ago

At like minds, we understand that people are unique, with different backgrounds and life experiences. The stuff we communicate about – like pensions, benefits, and money – can be complex and sensitive too.

It would be easier for us to avoid these complexities, but that’s not our style. Instead, we put people at the heart of what we do, making things like pensions and money stress-free and easy for everyone to navigate.

Talk to the Elephant tackles the topics and issues we encounter along the way - things that we might not naturally talk about or shy away from as an industry.

We’re not perfect, and this podcast is about learning, sharing inspiration and ideas. Why? Because we believe it could have a real impact on peoples’ lives and ensure that no member is left behind.

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Designing Great Endings for Pension Members in conversation with Joe Macleod

Talk to the Elephant

43 minutes

10 months ago

Designing Great Endings for Pension Members in conversation with Joe Macleod

‘Endineering’, a concept that could transform End Game communication strategies.

Join Alex, Nikita and our latest guest Joe Macleod - Founder of ‘And End’, as we uncover how to ‘endineer’ the end game for pensions.

Businesses, pensions schemes and any consumer experience focus on solving problems and making life easier for the end-user (or member). But what tends to happen at the end of a journey? Often, off-boarding isn’t considered half as much as it should be. This leaves consumers confused and sometimes with a bad taste in their mouths; the same is true for members as their pension goes through buy-out.

Throughout our discussion, we’ve explored the parallels between Joe’s ‘endineering’ concept and end game communication strategies.

So, how do we bridge the gap between compliance and best practice to ensure ‘an end’ opens the doors for a new member journey?

If you’re curious about Joe and his body of work, please use our exclusive discount codes for his latest book and upcoming workshop.

BOOK CODE: NCKEV https://www.smashwords.com/books/view/1116883
WORKSHOP CODE: 25offendscohort https://learn.endineering.co/courses/endineering-course-cohort-11-starts-Jan-14th