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Talk to the Elephant
like minds
15 episodes
9 months ago
At like minds, we understand that people are unique, with different backgrounds and life experiences. The stuff we communicate about – like pensions, benefits, and money – can be complex and sensitive too.

It would be easier for us to avoid these complexities, but that’s not our style. Instead, we put people at the heart of what we do, making things like pensions and money stress-free and easy for everyone to navigate.

Talk to the Elephant tackles the topics and issues we encounter along the way - things that we might not naturally talk about or shy away from as an industry.

We’re not perfect, and this podcast is about learning, sharing inspiration and ideas. Why? Because we believe it could have a real impact on peoples’ lives and ensure that no member is left behind.
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All content for Talk to the Elephant is the property of like minds and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
At like minds, we understand that people are unique, with different backgrounds and life experiences. The stuff we communicate about – like pensions, benefits, and money – can be complex and sensitive too.

It would be easier for us to avoid these complexities, but that’s not our style. Instead, we put people at the heart of what we do, making things like pensions and money stress-free and easy for everyone to navigate.

Talk to the Elephant tackles the topics and issues we encounter along the way - things that we might not naturally talk about or shy away from as an industry.

We’re not perfect, and this podcast is about learning, sharing inspiration and ideas. Why? Because we believe it could have a real impact on peoples’ lives and ensure that no member is left behind.
Show more...
Marketing
Business
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6. Think, feel and do - the ethics behind behavioural science and financial decision making
Talk to the Elephant
38 minutes
2 years ago
6. Think, feel and do - the ethics behind behavioural science and financial decision making
In this episode of Talk to the Elephant, we chat to behavioural scientist, Joe Glassfield, to explore the ethics of behavioural science in the world of money – and ask:
  • how important is it for communicators to have a good foundation in behavioural science?
  • what are the positives and negatives of using behavioural science to inform the way we communicate about money and pensions?
  • how can we use our understanding of people ethically – especially when it comes to influencing how they spend and save?
  • and how will artificial intelligence, like ChatGPT, impact the future of behavioural science?
Talk to the Elephant
At like minds, we understand that people are unique, with different backgrounds and life experiences. The stuff we communicate about – like pensions, benefits, and money – can be complex and sensitive too.

It would be easier for us to avoid these complexities, but that’s not our style. Instead, we put people at the heart of what we do, making things like pensions and money stress-free and easy for everyone to navigate.

Talk to the Elephant tackles the topics and issues we encounter along the way - things that we might not naturally talk about or shy away from as an industry.

We’re not perfect, and this podcast is about learning, sharing inspiration and ideas. Why? Because we believe it could have a real impact on peoples’ lives and ensure that no member is left behind.