Quick snapshot of Episode 4 highlighting concerns about the environmental impact of running and maintaining AI.
Quick snapshot discussing the evolution of websites and the benefits of using AI technologies.
In this conversation, Peter and Vanessa touch on sustainability, discussing the environmental impact of AI technologies, the importance of measuring carbon footprints, and the role of green energy in powering data centers.
Truth or fiction? They also delve into the implications of AI in content creation and marketing, the emergence of AI actors in Hollywood, and "truth" surrounding AI-generated content.
...and wait around until the end to learn more about Peter's best kept secret when discussing his favourite netflix shows!
#AIsustainability #GreenAI #StoptheSlop #Jurrasic Park #Tron #TillyNorwood #Catvideos
Contact Peter:
peterspringett@brightcontent.co.uk
https://www.linkedin.com/in/peterspringett1/
Contact Vanessa:
vanessa@barkingmadcreative.co.uk
https://www.linkedin.com/in/vanessahodges/
Peter set about researching how he can find the perfect running shoe, Chat GPT versus Running shoe websites.
In this episode, Vanessa and Peter discuss the transformative impact of AI on customer experience. In particular, Peter shares his love of running, with ASICS, his favoured brand for running shoes (Vanessa's is Brooks in case you were wondering!) and his recent research on how to find the best running shoe for his needs.
We also explore how AI can enhance personalisation, improve SEO, and extend the lifespan of content. The conversation emphasises the importance of originality and the need for websites to adapt to changing customer expectations and behaviours.
We also provide practical insights on how to integrate AI into existing workflows and other digital strategies.
"Personalized interactions can enhance brand loyalty."
#running #shoes #asics #customereperience #CX #AI
Contact Peter:
peterspringett@brightcontent.co.uk
https://www.linkedin.com/in/peterspringett1/
Contact Vanessa:
vanessa@barkingmadcreative.co.uk
https://www.linkedin.com/in/vanessahodges/
In our latest podcast episode, we look at the collaboration of AI and content marketing and how we came to name this podcast "Stop the Slop".
Listen whilst you're on the train, driving or going for a run to hear how we see AI can support creativity, from crafting snappy headlines to whacky video production. But remember, true growth is in blending AI's capabilities with YOUR expertise.
Key insights:
- Good prompt engineering
- How to avoid "AI slop"
- Embrace AI as a tool, not the replacement
Contact Peter:
peterspringett@brightcontent.co.uk
https://www.linkedin.com/in/peterspringett1/
Contact Vanessa:
vanessa@barkingmadcreative.co.uk
https://www.linkedin.com/in/vanessahodges/
About this podcast series....
Welcome to the very first episode of Stop the Slop!
Peter and Vanessa kick things off by diving into the big topic on everyone’s mind: AI. From chatbots to smart tools already reshaping how we work, they look at how employees are experiencing these changes and what it means for businesses.
Spoiler: your employees are already using ChatGPT (or Gemini, or Claude). The question is how do you turn that into a competitive advantage?
They explore why it’s crucial for companies to engage, learn, and adopt AI in thoughtful ways so teams can thrive instead of feeling anxious or overwhelmed.
Peter and Vanessa set the stage for the whole series with curiosity, practicality, and a reminder that the future of work doesn’t have to be scary, it can actually be exciting and collaborative.
Contact Peter:
peterspringett@brightcontent.co.uk
https://www.linkedin.com/in/peterspringett1/
Contact Vanessa:
vanessa@barkingmadcreative.co.uk
https://www.linkedin.com/in/vanessahodges/
🎙️ Welcome to Stop the Slop — the podcast where we cut through the noise and get real about the impact of AI on content, writing, and marketing.
We’re your hosts:
✨ Peter Springett — Director of Bright Content, a B2B agency known for creating human content for business audiences. Peter’s worked with global names like Adobe, Spotify, and Google.
✨ Vanessa Hodges — Founder of Barking Mad Creative, a freelance hub and creative agency helping organisations of all sizes nail their marketing.
We’ve been working together for over 20 years — starting out in a creative communications agency and teaming up ever since on countless projects. Now, we’re bringing those conversations (and debates!) to you.
Each episode, we’ll share our experiences and opinions on how AI is shaking up marketing:
💡 From training teams and getting C-suite buy-in…
💡 To the rise of chatbots vs advanced AI platforms…
💡 And what all this means for the future of content and creativity.
So if you care about where marketing is headed, and want to stop the slop from creeping into your content, you’re in the right place. Let’s dive in! 🚀
