In this episode, Vanessa and Peter discuss the transformative impact of AI on customer experience. In particular, Peter shares his love of running, with ASICS, his favoured brand for running shoes (Vanessa's is Brooks in case you were wondering!) and his recent research on how to find the best running shoe for his needs.
We also explore how AI can enhance personalisation, improve SEO, and extend the lifespan of content. The conversation emphasises the importance of originality and the need for websites to adapt to changing customer expectations and behaviours.
We also provide practical insights on how to integrate AI into existing workflows and other digital strategies.
"Personalized interactions can enhance brand loyalty."
#running #shoes #asics #customereperience #CX #AI
Contact Peter:
peterspringett@brightcontent.co.uk
https://www.linkedin.com/in/peterspringett1/
Contact Vanessa:
vanessa@barkingmadcreative.co.uk
https://www.linkedin.com/in/vanessahodges/
