Ep. 2 - From AI guesswork to growth

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Stop the Slop with Peter and Vanessa

Vanessa Hodges | Barking Mad Creative

9 episodes

6 days ago

🎙️ Welcome to Stop the Slop — the podcast where we cut through the noise on AI in content and marketing. We’re Peter Springett of Bright Content, working with brands like Adobe and Google, and Vanessa Hodges, founder of Barking Mad Creative. After 20+ years of projects together, we’re sharing our views on how AI is reshaping writing, training, C-suite buy-in, chatbots vs data platforms, and much, much more.

Marketing

Business

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Marketing

Business

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Ep. 2 - From AI guesswork to growth

Stop the Slop with Peter and Vanessa

21 minutes 23 seconds

1 month ago

Ep. 2 - From AI guesswork to growth

In our latest podcast episode, we look at the collaboration of AI and content marketing and how we came to name this podcast "Stop the Slop".

Listen whilst you're on the train, driving or going for a run to hear how we see AI can support creativity, from crafting snappy headlines to whacky video production. But remember, true growth is in blending AI's capabilities with YOUR expertise.

Key insights:

- Good prompt engineering

- How to avoid "AI slop"

- Embrace AI as a tool, not the replacement

Contact Peter:

Email

peterspringett@brightcontent.co.uk

LinkedIn

https://www.linkedin.com/in/peterspringett1/

Contact Vanessa:

Email

vanessa@barkingmadcreative.co.uk

LinkedIn

https://www.linkedin.com/in/vanessahodges/