In the 5th episode of the SportsBiz Unwrapped Podcast, host Richie Junior explores one of the most powerful revenue streams in global sports — merchandising. From jerseys, sneakers, and collectibles to digital assets like NFTs, merchandising has become a multi-billion-dollar industry that transforms fan passion into profit. We break down: 🏟️ What sports merchandising really means 💰 Why it’s a key revenue stream for teams and athletes 🌍 How global brands like Nike, Adidas, and Jordan shape th...
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In the 5th episode of the SportsBiz Unwrapped Podcast, host Richie Junior explores one of the most powerful revenue streams in global sports — merchandising. From jerseys, sneakers, and collectibles to digital assets like NFTs, merchandising has become a multi-billion-dollar industry that transforms fan passion into profit. We break down: 🏟️ What sports merchandising really means 💰 Why it’s a key revenue stream for teams and athletes 🌍 How global brands like Nike, Adidas, and Jordan shape th...
In the 5th episode of the SportsBiz Unwrapped Podcast, host Richie Junior explores one of the most powerful revenue streams in global sports — merchandising. From jerseys, sneakers, and collectibles to digital assets like NFTs, merchandising has become a multi-billion-dollar industry that transforms fan passion into profit. We break down: 🏟️ What sports merchandising really means 💰 Why it’s a key revenue stream for teams and athletes 🌍 How global brands like Nike, Adidas, and Jordan shape th...
Welcome to the 4th episode of the SportsBiz Unwrapped Podcast!🔥 In this episode, we dive deep into Digitalization and Fan Engagement in Sports Business with our returning guest, Mr. Richard Ekhalie. Together, we explore how technology is reshaping the way fans connect with their favourite teams, athletes, and leagues — and how organizations can turn attention into revenue. Chapters 00:00 Introduction and Podcast Goals 00:40 Today's Topic: Digitization and Fan Engagement 02:53 Monetizing Dig...
Welcome to the 3rd episode of the SportsBiz Unwrapped Podcast! Host Javan O. Ekhalie sits down with returning guest, Richard Ekhalie (CEO, SportsBiz Ltd, to unpack one of the most fascinating and profitable aspects of global sports — player transfers. From football superstars commanding record-breaking fees to rising talents being nurtured and sold for profit, the transfer market is a multi-billion-dollar industry that shapes the business of sports worldwide. 00:00 Introduction 00:38 Today...
Welcome to the 2nd episode of the SportsBiz Unwrapped podcast! Host Richie Junior sits down with returning guest, Richard Ekhalie (CEO, SportsBiz Ltd, to explore the key forces shaping the growth and monetization of sports in Kenya. From multi-million-dollar broadcasting rights deals and corporate sponsorships to public-private partnerships, infrastructure development, and the professionalization of clubs, we unpack the opportunities and challenges influencing Kenya’s sports economy. The di...
Welcome to the premiere episode of the SportsBiz Unwrapped podcast — where sports meets strategy, money, and impact. In this landmark debut, host Richie Junior sits down with Richard Ekhalie, one of Kenya’s leading figures in sports commercialisation, former AFC Leopard's CEO, and founder of SportsBiz Ltd., bringing over a decade of firsthand experience in transforming sports organisations into commercially viable enterprises. 00:00 Introduction 00:25 Guest Introduction: Richard Ekhalie 00:...
In the 5th episode of the SportsBiz Unwrapped Podcast, host Richie Junior explores one of the most powerful revenue streams in global sports — merchandising. From jerseys, sneakers, and collectibles to digital assets like NFTs, merchandising has become a multi-billion-dollar industry that transforms fan passion into profit. We break down: 🏟️ What sports merchandising really means 💰 Why it’s a key revenue stream for teams and athletes 🌍 How global brands like Nike, Adidas, and Jordan shape th...
