In the 5th episode of the SportsBiz Unwrapped Podcast, host Richie Junior explores one of the most powerful revenue streams in global sports — merchandising. From jerseys, sneakers, and collectibles to digital assets like NFTs, merchandising has become a multi-billion-dollar industry that transforms fan passion into profit. We break down: 🏟️ What sports merchandising really means 💰 Why it’s a key revenue stream for teams and athletes 🌍 How global brands like Nike, Adidas, and Jordan shape th...
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In the 5th episode of the SportsBiz Unwrapped Podcast, host Richie Junior explores one of the most powerful revenue streams in global sports — merchandising. From jerseys, sneakers, and collectibles to digital assets like NFTs, merchandising has become a multi-billion-dollar industry that transforms fan passion into profit. We break down: 🏟️ What sports merchandising really means 💰 Why it’s a key revenue stream for teams and athletes 🌍 How global brands like Nike, Adidas, and Jordan shape th...
Welcome to the 4th episode of the SportsBiz Unwrapped Podcast!🔥 In this episode, we dive deep into Digitalization and Fan Engagement in Sports Business with our returning guest, Mr. Richard Ekhalie. Together, we explore how technology is reshaping the way fans connect with their favourite teams, athletes, and leagues — and how organizations can turn attention into revenue. Chapters 00:00 Introduction and Podcast Goals 00:40 Today's Topic: Digitization and Fan Engagement 02:53 Monetizing Dig...
SportsBiz Unwrapped Podcast
In the 5th episode of the SportsBiz Unwrapped Podcast, host Richie Junior explores one of the most powerful revenue streams in global sports — merchandising. From jerseys, sneakers, and collectibles to digital assets like NFTs, merchandising has become a multi-billion-dollar industry that transforms fan passion into profit. We break down: 🏟️ What sports merchandising really means 💰 Why it’s a key revenue stream for teams and athletes 🌍 How global brands like Nike, Adidas, and Jordan shape th...
