In the 5th episode of the SportsBiz Unwrapped Podcast, host Richie Junior explores one of the most powerful revenue streams in global sports — merchandising. From jerseys, sneakers, and collectibles to digital assets like NFTs, merchandising has become a multi-billion-dollar industry that transforms fan passion into profit. We break down: 🏟️ What sports merchandising really means 💰 Why it’s a key revenue stream for teams and athletes 🌍 How global brands like Nike, Adidas, and Jordan shape th...
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In the 5th episode of the SportsBiz Unwrapped Podcast, host Richie Junior explores one of the most powerful revenue streams in global sports — merchandising. From jerseys, sneakers, and collectibles to digital assets like NFTs, merchandising has become a multi-billion-dollar industry that transforms fan passion into profit. We break down: 🏟️ What sports merchandising really means 💰 Why it’s a key revenue stream for teams and athletes 🌍 How global brands like Nike, Adidas, and Jordan shape th...
Drivers of Sports Commercialization in Kenya ft. Richard Ekhalie (CEO, SportsBiz Ltd) | Ep. 2
SportsBiz Unwrapped Podcast
29 minutes
2 months ago
Drivers of Sports Commercialization in Kenya ft. Richard Ekhalie (CEO, SportsBiz Ltd) | Ep. 2
Welcome to the 2nd episode of the SportsBiz Unwrapped podcast! Host Richie Junior sits down with returning guest, Richard Ekhalie (CEO, SportsBiz Ltd, to explore the key forces shaping the growth and monetization of sports in Kenya. From multi-million-dollar broadcasting rights deals and corporate sponsorships to public-private partnerships, infrastructure development, and the professionalization of clubs, we unpack the opportunities and challenges influencing Kenya’s sports economy. The di...
SportsBiz Unwrapped Podcast
In the 5th episode of the SportsBiz Unwrapped Podcast, host Richie Junior explores one of the most powerful revenue streams in global sports — merchandising. From jerseys, sneakers, and collectibles to digital assets like NFTs, merchandising has become a multi-billion-dollar industry that transforms fan passion into profit. We break down: 🏟️ What sports merchandising really means 💰 Why it’s a key revenue stream for teams and athletes 🌍 How global brands like Nike, Adidas, and Jordan shape th...
