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SEO Unfiltered

Geeky Tech

21 episodes

3 months ago

We’re back after a six-month hiatus! Life got busy, but we’re diving back into digital marketing with a fresh new season. Today’s episode is all about Generative Engine Optimisation (GEO) and how it’s set to transform online search and digital marketing strategies. What Is Generative Engine Optimisation (GEO)? GEO is a strategy designed to optimise content for AI-based search engines like Google’s AI Overview/Gemini, ChatGPT, Bing AI, Perplexity, and Claude. Unlike traditional search, which ...

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We’re back after a six-month hiatus! Life got busy, but we’re diving back into digital marketing with a fresh new season. Today’s episode is all about Generative Engine Optimisation (GEO) and how it’s set to transform online search and digital marketing strategies. What Is Generative Engine Optimisation (GEO)? GEO is a strategy designed to optimise content for AI-based search engines like Google’s AI Overview/Gemini, ChatGPT, Bing AI, Perplexity, and Claude. Unlike traditional search, which ...

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Episodes (20/21)

SEO Unfiltered

Ep 4.1.: How Generative Engine Optimisation Will Shape Digital Marketing

We’re back after a six-month hiatus! Life got busy, but we’re diving back into digital marketing with a fresh new season. Today’s episode is all about Generative Engine Optimisation (GEO) and how it’s set to transform online search and digital marketing strategies. What Is Generative Engine Optimisation (GEO)? GEO is a strategy designed to optimise content for AI-based search engines like Google’s AI Overview/Gemini, ChatGPT, Bing AI, Perplexity, and Claude. Unlike traditional search, which ...

9 months ago

13 minutes

SEO Unfiltered

Ep 3.8: The First Half of E-E-A-T

In this May episode, Genny dives deep into the first two components of E-E-A-T: Experience and Expertise. Understanding these elements is crucial for creating high-quality content that Google values, especially for Your Money or Your Life (YMYL) sites. How do these aspects influence content quality and how can you demonstrate them in your content? Key Episode Takeaways Importance of E-E-A-T: Why Google focuses on these factors and their relevance to YMYL sites.Experience vs. Expertise: The si...

1 year ago

11 minutes

SEO Unfiltered

Ep 3.7: Core Web Vitals for Beginners

Today, Genny aims to help listeners wrap their heads around core web vitals, which are key metrics used by Google to assess user experience on websites. She breaks down the three core metrics: page speed (measured by Largest Contentful Paint or LCP), interactivity (measured by Interaction to Next Paint or INP), and visual stability (measured by Cumulative Layout Shift or CLS). Using layman's terms, Genny details what each metric measures and how it affects user experience and SEO ...

1 year ago

8 minutes

SEO Unfiltered

Ep 3.6: Top Google Ranking Factors to Watch out for this Year

In this month's episode, we're diving deep into the essential ranking factors that could make or break your website's visibility this year. If you know your way around SEO, none of these things should be too surprising, but they do bear repeating because they're SO important. Here's a cheatsheet of today's discussion: Crawlability: Make sure Google can effortlessly crawl your site. Google's reducing its crawl frequency, so it's vital to have your site primed and ready. Also, check your robot...

1 year ago

10 minutes

SEO Unfiltered

Ep 3.5: ChatGPT One Year Later: A Look Back at AI-Generated Content

It's been a little over a year since ChatGPT became public and exploded onto the scene. So many of us were overwhelmed, awestruck, excited, and even a little bit anxious about its seemingly limitless capacity. It obviously did not take us long to envision a world that almost every 19th century science fiction writer warned us about; a world in which the creation becomes more powerful than the creator (how many times has Mary Wollstonecraft rolled over in her grave in the last 15 months?). ...

1 year ago

42 minutes

SEO Unfiltered

Ep 3.4: To Optimise or Not to Optimise: Which Pages Need to Rank?

Let's start off the new year with a simple question: do all pages need to be optimised? And really, what is the difference between an optimised and an unoptimised page? We can't believe we've gone through three seasons of SEO Unfiltered without having addressed these very simple questions. Well, today we are going to answer them once and for all. Whether you're new to digital marketing or have been plugging away at your own SEO for a while now, this may be a bit confusing, so listen to thi...

1 year ago

8 minutes

SEO Unfiltered

Ep 3.3: 6 Non-Techy Page Fixes to Improve Your Rankings

Coding and page design aren't for everyone, but if you're a marketer who considers themselves less-than-comfortable taking the wheel on technical page updates, there are still ways that you can improve your page rankings. In this quick episode, Genny walks listeners through 6 easy page optimisations that anyone can do even if they aren't part of the web management team. She also promised everyone that we'd link helpful resources for anyone looking to continue their SEO education, so here yo...

1 year ago

8 minutes

SEO Unfiltered

Ep 3.2: 9 Things We Wish Marketers Knew About SEO Tools

Are you a marketer who relies heavily on SEO tools to understand what’s going on? Or are you convinced you know everything you need to know about SEO because you’ve been using SEMRush for years and ain’t nobody gonna tell you you don’t know what you’re talking about. Maybe you should listen to this episode. Over the years, the geeks have encountered many marketing managers with various levels of experience, and we’ve come across the same assumptions, misconceptions, and bad habits over and ov...

2 years ago

12 minutes

SEO Unfiltered

Ep 3.1: Taking a Closer Look at Link-Building Strategies

The Geeks are back for a new season, and to start us off, we’re going back to our roots to discuss off-page SEO, one of the three foundations of search engine optimisation. In her own words, Genny tries to define ethical link-building strategies, but as soon as Jo Priest (Geeky Tech’s head of off-page SEO) gives his professional two cents, she realises that getting links is a lot of work, and the boundaries between what Google defines as “whitehat” and “blackhat” SEO is kind of hard to define...

2 years ago

39 minutes

SEO Unfiltered

Ep 2.5 5 Bad Habits That Are Killing Your Online Presence

In this episode of SEO Unfiltered, Genny and her friends talk about giving your website that big spring cleaning that it probably desperately needs. But, in order to do that, we’re going to have to come face to face with our own bad marketing habits. In case you’re looking for spoilers, here are the five bad habits Genny and the gang talk about on today’s episode: Putting off contentNot setting up your GA4Avoiding change (especially when it comes to AI, automation, and machine learning)Not ha...

2 years ago

37 minutes

SEO Unfiltered

Ep 2.4: Is AI-Generated Content Ready for the World? Ft. Jo Priest

AI, AI, AI....it's all anyone can talk about these days—so much so, that we've asked Jo Priest back onto the show to talk about AI-generated content further and give us some safe advice about whether or not marketing teams and business owners should be using AI like ChatGPT to write their content (spoiler alert: not yet). Believe it or not, a lot has changed in the few weeks since we last met Jo on the podcast. While everyone is keen to see what will happen with Microsoft, Google, and ...

2 years ago

27 minutes

SEO Unfiltered

Ep 2.3: AI and the Future of Marketing with Jo Priest

Artificial intelligence has been casually seeping into the workforce for decades. But it’s only been recently—since the New York Times released an article about how Chat GPT has started making Google nervous—that conversational AI is all anything anyone can talk about. In today’s episode, Genny sits down with Jo Priest, Geeky Tech’s resident AI expert, and they discuss what’s happening in the world of AI and what Google’s doing right now to adapt to this new way people ask the internet questi...

2 years ago

38 minutes

SEO Unfiltered

Ep 2.2: Why B2B Marketers Should Care About Awareness Ads

What’s up, Marketing Geeks! Are you spending at least a fifth of your marketing budget on B2B awareness ads? If you answered “no”, you’re definitely not the only one. So many B2B companies avoid awareness ads, but we’re here to tell you that it is a solid investment that can yield incredible results. In today’s episode, Genny and Amine talk about full-funnel advertising that starts with brand awareness and educating “first timers” about their pain points. The sooner you can warm custome...

2 years ago

45 minutes

SEO Unfiltered

Ep 2.1: Why It's So Hard to Produce Great Content These Days

Why is content so important for your website? Well, besides the obvious—that being, that words are good—your content is part of your keyword strategy, which is the basis for everything #SEO. If you’ve been paying attention to what your marketing agency is doing, you probably already know that creating optimised pages on a regular basis is how you fight for your top position on SERP. So, we all know why content is important. So why is it so difficult to produce content these days? Yes, e...

2 years ago

11 minutes

SEO Unfiltered

Ep 07: Taking the UX-First Approach with Bita Jarrah

Hello #techmarketers. Welcome to a very special episode of SEO Unfiltered. For this month, I’ve decided to look beyond the hallowed digital walls of Geeky Tech and seek out stimulating conversation with other geek-adjacent experts who could teach me a thing or two about user experience. Why does user experience matter so much to me? Well, as the least technically-savvy person at Geeky Tech, I will tell you that I am frequently asked to be the guinea pig whenever a coworker isn't sure if...

3 years ago

37 minutes

SEO Unfiltered

Ep 06: Your Digital Marketing Questions Answered

Howdy, digital marketers? Did you know that we love answering questions? So much so, that we decided to take a break from our regularly scheduled programming to answer some of your written-in questions right on the show. With me to answer and explain your queries are Ben Hawkshaw-Burn, Alan Mansford (along with his washing machine and his dog, Oscar), and Amine Lakaab—experts in keyword strategy, on-page optimisation and analytics, and advertising, respectively. Here are the listener qu...

3 years ago

44 minutes

SEO Unfiltered

Ep 05: The 401 on PPC with Mohamed Amine Lakaab

Welcome listeners to another round of SEO Unfiltered. Today, I’ve asked my friend Mohamed Amine Lakaab to help me understand digital advertising. Now, I know what you’re thinking—this is a show about SEO, isn’t it? Why would I spend an hour talking about paid search when this whole time we’ve been preaching about the benefits of organic marketing. Well, the short answer is, why not? The long answer is that at Geeky Tech (where both Amine and I work), there is some serious overlap in the way w...

3 years ago

55 minutes

SEO Unfiltered

Ep 04: Finding Your Keywords with Mark Hawkshaw-Burn

What’s up marketing Geeks? Let’s take this SEO chat all the way back to basics. More specifically, keywords. What are keywords and how do they help your website get seen by the people you’re targeting? Welcome to season 1 episode 4 of SEO Unfiltered. In this episode, Genny gets a-talking with keyword specialist Mark Hawkshaw-Burn and together they unravel the mystery of keyword research and what marketers like you can do to outrank your competitors and work your way up the ranks. This e...

3 years ago

35 minutes

SEO Unfiltered

Ep 03: What Is Off-Page SEO & Why It Matters to Your Marketing Strategy with Jo Priest

What is off-page SEO and what can we do to control our online credibility? Hey marketers, welcome back! We can’t believe we’re already on episode three of the SEO Unfiltered podcast. In today’s episode we’re going to dive into the murky waters of off-page SEO and see just how Geeky we can get before we get lost in the swamp of backlinks, algorithms, and automation. Joining me today is Jo Priest, creator of the SEO tool Topical Relevance and Geeky Tech’s head of off-page optimisation. Jo...

3 years ago

52 minutes

SEO Unfiltered

Ep 02: Biggest Website Mistakes That Kill Your Google Rankings with Alan Mansford

What’s up, tech marketers? We are already at episode two of this ragtag SEO podcast, and we are feeling great. Last month, we learned how marketers (such as yourself) can take more control of their website’s SEO. And this month, we just assumed everyone listening heeded our advice and took full control of their website with all the passion and alacrity of a baby who just learned how to walk. But before you start pressing buttons, pulling levers, and just generally being a smart alec, yo...

3 years ago

39 minutes