We’re back after a six-month hiatus! Life got busy, but we’re diving back into digital marketing with a fresh new season. Today’s episode is all about Generative Engine Optimisation (GEO) and how it’s set to transform online search and digital marketing strategies. What Is Generative Engine Optimisation (GEO)? GEO is a strategy designed to optimise content for AI-based search engines like Google’s AI Overview/Gemini, ChatGPT, Bing AI, Perplexity, and Claude. Unlike traditional search, which ...
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We’re back after a six-month hiatus! Life got busy, but we’re diving back into digital marketing with a fresh new season. Today’s episode is all about Generative Engine Optimisation (GEO) and how it’s set to transform online search and digital marketing strategies. What Is Generative Engine Optimisation (GEO)? GEO is a strategy designed to optimise content for AI-based search engines like Google’s AI Overview/Gemini, ChatGPT, Bing AI, Perplexity, and Claude. Unlike traditional search, which ...
Ep 3.1: Taking a Closer Look at Link-Building Strategies
SEO Unfiltered
39 minutes
2 years ago
Ep 3.1: Taking a Closer Look at Link-Building Strategies
The Geeks are back for a new season, and to start us off, we’re going back to our roots to discuss off-page SEO, one of the three foundations of search engine optimisation. In her own words, Genny tries to define ethical link-building strategies, but as soon as Jo Priest (Geeky Tech’s head of off-page SEO) gives his professional two cents, she realises that getting links is a lot of work, and the boundaries between what Google defines as “whitehat” and “blackhat” SEO is kind of hard to define...
SEO Unfiltered
We’re back after a six-month hiatus! Life got busy, but we’re diving back into digital marketing with a fresh new season. Today’s episode is all about Generative Engine Optimisation (GEO) and how it’s set to transform online search and digital marketing strategies. What Is Generative Engine Optimisation (GEO)? GEO is a strategy designed to optimise content for AI-based search engines like Google’s AI Overview/Gemini, ChatGPT, Bing AI, Perplexity, and Claude. Unlike traditional search, which ...
