We’re back after a six-month hiatus! Life got busy, but we’re diving back into digital marketing with a fresh new season. Today’s episode is all about Generative Engine Optimisation (GEO) and how it’s set to transform online search and digital marketing strategies. What Is Generative Engine Optimisation (GEO)? GEO is a strategy designed to optimise content for AI-based search engines like Google’s AI Overview/Gemini, ChatGPT, Bing AI, Perplexity, and Claude. Unlike traditional search, which ...
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We’re back after a six-month hiatus! Life got busy, but we’re diving back into digital marketing with a fresh new season. Today’s episode is all about Generative Engine Optimisation (GEO) and how it’s set to transform online search and digital marketing strategies. What Is Generative Engine Optimisation (GEO)? GEO is a strategy designed to optimise content for AI-based search engines like Google’s AI Overview/Gemini, ChatGPT, Bing AI, Perplexity, and Claude. Unlike traditional search, which ...
Ep 3.2: 9 Things We Wish Marketers Knew About SEO Tools
SEO Unfiltered
12 minutes
2 years ago
Ep 3.2: 9 Things We Wish Marketers Knew About SEO Tools
Are you a marketer who relies heavily on SEO tools to understand what’s going on? Or are you convinced you know everything you need to know about SEO because you’ve been using SEMRush for years and ain’t nobody gonna tell you you don’t know what you’re talking about. Maybe you should listen to this episode. Over the years, the geeks have encountered many marketing managers with various levels of experience, and we’ve come across the same assumptions, misconceptions, and bad habits over and ov...
SEO Unfiltered
We’re back after a six-month hiatus! Life got busy, but we’re diving back into digital marketing with a fresh new season. Today’s episode is all about Generative Engine Optimisation (GEO) and how it’s set to transform online search and digital marketing strategies. What Is Generative Engine Optimisation (GEO)? GEO is a strategy designed to optimise content for AI-based search engines like Google’s AI Overview/Gemini, ChatGPT, Bing AI, Perplexity, and Claude. Unlike traditional search, which ...
