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==================================

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Josh Spector—marketing strategist and publisher of For The Interested: a one-paragraph newsletter for experts with simple, proven ways to use writing to grow your business.

Josh has been publishing For The Interested for 8 years and has built a substantial following transforming his insights into a pivotal resource for experts aiming to monetize their skills.

In this episode, Dylan & Josh explore:

• Rapid Growth Techniques: How can small, daily actions significantly boost your newsletter subscriber count? Josh unveils practical, bite-sized strategies.
• Engagement Metrics: What’s the single most telling metric for newsletter success, and how can it guide your content strategy?
• Advertisement Innovation: Why traditional newsletter ads fail and how a simple shift in focus can multiply your click-through rates.
• Revenue Boosting Moves: Josh discusses straightforward levers you can pull to dramatically increase your newsletter’s income.
• A Thought-Provoking Take: Are we really in a newsletter bubble? Josh shares his unique perspective on the state of the newsletter industry.
• ...and much more

OTHER LINKS MENTIONED
For The Interested newsletter
JoshSpector.com
Skill Sessions (sign-up and receive a $100 Amazon GC—listen to the end of the episode to find out how!)
Josh on LinkedIn
Josh on Twitter
Dylan on Twitter/X
SparkLoop Certified Experts Directory
SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.
SparkLoop Partner Programs — grow your newsletter at 10x speed.
SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.

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==================================

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, a newsletter growth agency focusing on paid Meta ads.

In this episode, Dylan & Geoff discuss…

• The Genesis of Lookout Media: how Geoff identified a niche for local newsletters in Canada's media landscape
• Keys to Local Newsletter Success: the essential elements that have fueled Lookout Media's growth and how they differentiate themselves from other local media
• Innovative Growth Strategies: learn how Lookout Media expands its reader base in competitive cities.
• Monetization Mastery: Geoff shares Lookout Media's unique formula for reliable & diversified revenue.
• Expanding the Scope: why they've branched into food journalism and how diversification has enriched their offerings and audience engagement
• Valuable Advice for Operators: Geoff offers tips for local media operators based on his experiences, successes, and failures.
• ...and much more

OTHER LINKS MENTIONED
Lookout Media
Vancity Lookout
Ottawa Lookout
Geoff on LinkedIn
Geoff on Twitter
Dylan on Twitter/X
SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.
SparkLoop Partner Programs — grow your newsletter at 10x speed.
SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.

WATCH THIS EPISODE ON YOUTUBE >>

==================================

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, a newsletter growth agency focusing on paid Meta ads.

In this episode, Dylan & Gunnar discuss…

→ The Dominance of Meta Ads: why Gunnar uses Facebook & Instagram ads as a newsletter growth platfrom
→ Crafting High-Converting Ad Creatives: the secrets behind creating ad content that feels native to social platforms, significantly lowering your cost per acquisition
→ The Power of Targeting and Retargeting: how specific targeting and leveraging lead magnets can drastically improve growth
→ Landing Page Optimization: learn the essentials of a high-converting landing page
→ Innovative Growth through Paid Recommendations: how Gunnar uses SparkLoop to offset ad costs and achieve rapid growth without breaking the bank
→ Practical Advice for Newsletter Operators: actionable tips you can apply to your newsletter growth strategy immediately
→ ...and much more

OTHER LINKS MENTIONED
GrowJoy.co (Gunnar's Growth Agency)
Gunnar on LinkedIn
Gunnar on Twitter
Dylan on Twitter/X
SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.
SparkLoop Partner Programs — grow your newsletter at 10x speed.
SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.

WATCH THIS EPISODE ON YOUTUBE >>

==================================

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sneddon of Naptown Scoop, a pioneering local newsletter dedicated to Annapolis, Maryland.

In less than four years, Ryan's grown Naptown Scoop to a full-fledged local media business with a small staff and a target annual revenue of $350k. He plans to grow to over $1M in revenue in the upcoming few years—all from a local newsletter with under 18k subscribers. 

In this episode, Dylan & Ryan explore:

• The Genesis of Naptown Scoop: How Ryan's dissatisfaction with traditional employment pathways led him to create a local newsletter that now connects thousands.
• Overcoming Growth Challenges: Strategies and insights on expanding a local newsletter's reach and engagement, including the pivotal role of community involvement.
• Monetization Pathways: From direct advertising to innovative community events, Ryan shares how Naptown Scoop has turned local attention into a thriving business model.
• The Power of Local Influence: How owning a local newsletter opens unparalleled opportunities for business ventures, partnerships, and community impact.
• Future Visions: Ryan's ambitious plans for Naptown Scoop and advice for aspiring newsletter creators looking to make a difference in their communities.
• ...and much more, including Ryan's candid thoughts on the balance between being a local 'celebrity' and a committed newsletter operator.

OTHER LINKS MENTIONED
Naptown Scoop newsletter
The Life of Scoop newsletter
Ryan on LinkedIn
Ryan on Twitter
Dylan on Twitter/X
SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.
SparkLoop Partner Programs — grow your newsletter at 10x speed.
SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.

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==================================

Welcome back to another episode of the Send & Grow podcast. In this episode, SparkLoop's Dylan Redekop sits down with Alex Brogan of Faster Than Normal.

Faster Than Normal began as a curiosity-fuelled project but has quickly evolved into a vital resource for over 70k+ subscribers who are learning insightful mental models, concepts, and frameworks for personal growth.

In this episode, Dylan and Alex discuss...

• The Genesis of Faster Than Normal: How Alex's journey from an early passion project to a substantial newsletter unfolded.
• Strategic Growth Tactics: The pivotal role of social media, LinkedIn's fertile ground, and leveraging platforms like SparkLoop and Refind for exponential subscriber growth.
• The Pitfalls and Peaks: Lessons learned from experiments in growth strategies, including the underestimated power of paid and organic recommendations.
• Monetization Insights: From sponsored content to affiliate marketing, discover the strategies that turned Faster Than Normal into a profitable media venture.
• The Infinite Game: Alex shares his long-term vision for the newsletter, focusing on providing unmatched value to entrepreneurs and business leaders.
• ...and so much more!

OTHER LINKS MENTIONED
Faster Than Normal
Newsletter Mastery Course (15% OFF promo code: NEWSLETTERMASTERY)
Alex on LinkedIn
Alex on Twitter
Dylan on Twitter/X
SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.
SparkLoop Partner Programs — grow your newsletter at 10x speed.
SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!

In this week's episode of the Send & Grow podcast, SparkLoop's Dylan Redekop sits down with Jeremy Enns, the bearded brains behind the Scrappy Podcasting newsletter and Podcast Marketing Academy.

Jeremy is not just a podcast marketing expert; he's a master at intertwining the worlds of newsletters and podcasts to create a unique blend of content that captivates audiences.

In this episode, Dylan & Jeremy dive into:

• The Synergy Between Newsletters and Podcasts: How Jeremy leverages this dynamic duo to build a loyal audience.
• Podcasting for Newsletter Operators: Jeremy shares why he believes creating a podcast can be a game-changer for newsletter operators and under what circumstances it truly makes sense.
• Practical Steps to Start Your Podcast: From ideation to execution, Jeremy outlines the how-tos of podcasting for newsletter enthusiasts looking to expand their reach.
• Newsletters for Podcasts: Flipping the script — the benefits of having a newsletter for your podcast.
• ...and a treasure trove of actionable advice and insider tips for anyone looking to enrich their content strategy with podcasts and newsletters!

OTHER LINKS MENTIONED
podcastmarketingacademy.com/sparkloop
Podcast Marketing Trends Explained on Apple Podcasts
Podcast Marketing Trends Explained on Spotify
Dylan on Twitter/X
Dylan on LinkedIn
SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.
SparkLoop Partner Programs — grow your newsletter at 10x speed.
SparkLoop Affiliate Contest — recommend SparkLoop, earn commissions, and win a FREE trip to Cancun!

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sager & Jesse Watkins of Who Sponsors Stuff. 

In this episode, Dylan, Ryan & Jesse discuss…

• How they became Experts: Ryan and Jesse's journey from managing a multimillion-dollar newsletter ad division to founding Who Sponsors Stuff
• 2023 Ad Market Retrospective: A look back at the challenges and shifts within the newsletter ad space in 2023, setting the stage for what's to come.
• 2024 Ad Market Trends & Predictions: What newsletter operators should be paying attention to in 2024. 
• Starting with Sponsorships: Whether you're at 1,000 or 100,000 subscribers, uncover the right time and strategy to introduce ads to your newsletter.
• Pricing and Performance: Learn how to set your ad rates and ensure your ads perform well, enhancing sponsor relationships and securing renewals.
• The Future of Newsletter Sponsorships: Ryan and Jesse's take on the balance between subscription and ad-supported models, and why ads can be a win-win for your content and audience.
• ...and much more!

OTHER LINKS MENTIONED
Who Sponsors Stuff
The Newsletter Conference (use code SPARKLOOP for $100 off your ticket!)
Ryan on LinkedIn
Ryan on Twitter
Jesse on LinkedIn
Dylan on Twitter/X
SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.
SparkLoop Partner Programs — grow your newsletter at 10x speed.
SparkLoop Affiliate Contest

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Noor Chopra. Noor writes the Touristy newsletter: "quick bites on Business, Tech and the Future of Consumer Culture, served with a side of millennial sarcasm."

Touristy, loved for its witty tone and skimmable format, has captivated a diverse audience, soaring to an impressive 111,000 subscribers in just four years. The impressive part? She's grown it 100% organically. 

In this episode, Dylan & Noor discuss…

• The Birth of Touristy: How a pivot during the pandemic led to the creation of a unique newsletter platform.
• Growth Tactics: The unscalable yet effective strategies Noor employed to kickstart subscriber growth.
• Content Creation: The art of curating engaging and relevant content that resonates with readers.
• Monetization Journey: From the first ad dollar to a diversified revenue stream without spending on ads.
• Engagement Secrets: Maintaining an astonishing open rate and the role of visual content.
• Future Aspirations: Noor's vision for Touristy and potential ventures into podcasting.
• ...and much more!

OTHER LINKS MENTIONED
Touristy newsletter
Noor on LinkedIn
Noor on Twitter/X
Dylan on Twitter/X
SparkLoop.app
SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.
SparkLoop Partner Programs — grow your newsletter at 10x speed.
SparkLoop Affiliate Contest

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Chenell Basilio. Chenell writes the popular Growth In Reverse newsletter.  Since publishing her first edition to 4 people, she has since grown her newsletter to over 30k subscribers organically in the past year. 

In this episode, Dylan & Chenell discuss…

• The Genesis of Growth In Reverse: How Chenell's curiosity about newsletter monetization led to the birth of an invaluable resource.
• Research-Driven Content Creation: The meticulous process behind each deep dive and how Chenell uncovers the secrets of newsletter growth.
• The Power of Community and Networking: Chenell's strategy in leveraging social media and genuine engagement to boost her subscriber count.
• Monetization Without A Paywall: How Chenell utilizes sponsorships and coaching to sustain her newsletter, maintaining free access for her audience.
• The Future of "Growth In Reverse": Chenell’s vision for expanding her content through coaching, speaking engagements, and potentially, audio formats.
• ...and much more!

OTHER LINKS MENTIONED
Growth In Reverse newsletter
Chenell on Linkedin
Chenell on Twitter/X
Dylan on Twitter/X
SparkLoop.app
SparkLoop's Paid Recommendations
SparkLoop Partner Programs
SparkLoop Affiliate Contest

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tarzan Kay. Tarzan has written a weekly newsletter to her email list for over 7 years. In that time, she went from making $15,000/yr as a piano teacher to over $2M a few years later. 

But the success wasn't all it was cracked up to be. She's since made a 180° change in her approach. Since doing so, She's built a robust community around her newsletter, primarily serving course creators, coaches, and service providers by sharing invaluable insights on emails. 

In this episode, Dylan & Tarzan discuss…

• From Email Marketing to Newsletter Pro: How Tarzan transitioned from an email marketer to a full-fledged newsletter operator.
• Relational vs. Transactional Communication: Learn the stark differences between traditional email marketing and the more personal, engaging world of newsletters.
• Building Trust Through Consent: Tarzan shares her strategies for maintaining subscriber trust through consent practices and why it's crucial for newsletter success.
• Monetization and Content Creation: Uncover the nuances of newsletter monetization, including ads, sponsorships, and creating compelling content that resonates.
• Sustaining Engagement Over Years: Tarzan reveals her secrets to keeping a newsletter fresh and engaging for over seven years.
• ...and much more!

OTHER LINKS MENTIONED
Tarzan Kay's newsletter
Tarzan on Linkedin
Dylan on Twitter/X
SparkLoop.app
SparkLoop's Paid Recommendations
SparkLoop Partner Programs
SparkLoop Affiliate Contest

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tom Alder of Strategy Breakdowns — a weekly newsletter diving into .

Tom recently quit his job at Atlassian to go *all in* on Strategy Breakdowns—a big gamble for many, but with a LinkedIn audience of over 75k followers, Tom has increased his odds for success with taking Strategy Breakdowns to new heights.

In this episode, Dylan & Tom discuss…

• Exceptional Growth: Discover how Tom leveraged his LinkedIn to amass a following of 75k.
• Conversion strategies: Tom reveals his most successful tips for converting LinkedIn followers to newsletter subscribers.
• Content Mastery: How Tom crafts engaging content that not only educates but also entertains, increasing the potential for virality.
• Monetization Pathways: How Tom is crafting multiple revenue streams, optimizing for long-term sustainability—and why.
• Strategic Insights for Newsletter Creators: Tom shares the why and how of his strategic decisions, offering actionable advice for newsletter operators seeking growth and engagement.
• ...and much more!

OTHER LINKS MENTIONED
Strategy Breakdowns newsletter
Tom Alder on Linkedin
Tom Alder on Twitter/X
Strategy Breakdowns - 6 Months Into Strategy Breakdowns ("build-in-public" post)
Dylan on Twitter/X
SparkLoop.app
SparkLoop's Paid Recommendations
SparkLoop Partner Programs
SparkLoop Affiliate Contest

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Yong-Soo Chung, the visionary behind First Class Founders – a cutting-edge platform designed to intertwine the creative and entrepreneurial spirits.

Yong-Soo, a serial entrepreneur, has embarked on a journey from owning several businesses to launching First Class Founders. His innovative approach bridges the gap between content creation and business operation, aiming to equip the next generation of creators-turned-company founders.

In this episode, Dylan & Yong-Soo discuss…

• The Evolution of Creators into Entrepreneurs: Why the future belongs to those who can blend creativity with business.
• Building in Public: Why Yong-Soo is building First Class Founders in public—and if you should do it too.
• The Synergy between Newsletters and Podcasts: How leveraging one boosts the other, and how to execute it.
• Growth Levers for Newsletters: Learn Yong-Soo's Five Growth Levers on scaling your audience & newseltter.
• Predictions for the Newsletter Space: What's next for newsletters? Yong-Soo shares his bold predictions for the industry.
• ...and much more!

Other Links Mentioned
First Class Founders newsletter
First Class Founders podcast
Yong-Soo on Twitter/X
Yong-Soo on LinkedIn
Dylan on Twitter/X
SparkLoop.app
SparkLoop's Paid Recommendations
SparkLoop Partner Programs

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tyler Parker & Colton Sakamoto, the co-founders of Office Party, a free 2x-weekly newsletter that's a curated guide for career advancement, tackling everything from job market trends to the impact of AI on employment.

Colton and Tyler's partnership approach in managing and growing Office Party is a path far less traveled in the newsletter space—which is what makes this conversation unique and fascinating. 

In this episode, Dylan, Colton, and Tyler discuss:

• How they decided to split up their roles and why.
• Their collaborative approach to growing the subscriber base—with a surprising & successful Facebook strategy.
• Their insights on the benefits, challenges, and dynamics of running a newsletter as a duo.
• Whether or not you should consider a partner for your newsletter

...and much more!

Other links mentioned
Office Party newsletter
Colton on Twitter/X
Colton on LinkedIn
Tyler on LinkedIn
Dylan on Twitter/X
SparkLoop.app
SparkLoop Upscribe Paid Recommendations

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Bill "Doc" Kerr, founder of Open Source CEO, a weekly newsletter helping founders, investors, and leaders in tech who want to outperform the competition.

Bill's journey as the founder of Open Source CEO offers a unique perspective on newsletter creation and growth—given he's a full-time CEO himself at his own startup, Athyna. His insights provide invaluable lessons for founders & CEOs keen on exploring similar paths.

In this episode, Dylan & Bill delve into:

• The Genesis of Open Source CEO: How Bill carved a niche for this newsletter separate from his business at Athyna.
• Growth Strategies for Newsletters: Bill's approach to using social profiles, ads, and referral programs to scale up.
• Synergizing Roles: How Bill harmonizes his responsibilities at Athyna and Open Source CEO, creating a mutually beneficial relationship.
• Content Creation Insights: Bill's take on reducing friction in the creative process and utilizing advanced tools for content research.
• Expansion and Future Plans: The roadmap for Open Source CEO and how it aims to broaden its reach and content spectrum.
• Advice for CEOs and Founders: Bill's tailored guidance for those at the helm looking to venture into newsletter creation.
• Impact Assessment: Exploring how Open Source CEO enhances Athyna's business, from lead generation to team engagement.

...and much more!

Other links mentioned
Open Source CEO
Athyna
Bill on Twitter/X
Bill on LinkedIn
Dylan on Twitter/X
SparkLoop.app
SparkLoop Upscribe Paid Recommendations

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with LeQwane Lynch, founder of Alerts Daily, a daily newsletter he started, scaled, and sold in under a year.

In this episode, Dylan & LeQwane discuss…

• The Rapid Growth of Alerts Daily: LeQwane shares how he leveraged a private community & social media into a newsletter reaching tens of thousands.
• Effective Growth Strategies: How LeQwane nailed organic growth, reaching a massive audience—without paid advertising.
• Monetization Techniques: How LeQwane transitioned from a community-based model to integrating sponsors effectively.
• The Art of Selling a Newsletter: How LeQwane built Alerts Daily with a sale in mind from the beginning so he could attract the right buyers.
• Future Endeavors: How LeQwane's new venture is helping newsletters grow organically.

...and much more

Other links mentioned
ReachSubs.co
Alerts Daily IG
LeQwane on Twitter/X
LeQwane on LinkedIn
Dylan on Twitter/X
SparkLoop.app

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Anthony Castrio of the Bot Eat Brain newsletter.

Anthony launched Bot Eat Brain (BEB) in Sept. '22 alongside his full-time project, Indie Worldwide. Despite BEB being a side project, Anthony earned over $50k in revenues for 2023 and scaled growth to over 20k+ subscribers—going from 1k to 20k in 4 months!

In this episode, Dylan & Anthony discuss…

• The Birth of Bot Eat Brain: Uncovering the initial spark that led Anthony to dive into the AI newsletter space.
• Growth Strategies: How Anthony grew his newsletter from 1,000 to over 20,000 subscribers—in 4 months!
• Secrets to Monetization: Navigating the challenges and triumphs in building a profitable newsletter.
• Building a Content Team: The behind-the-scenes look at how Anthony assembled a winning writing crew.
• Envisioning the Future: Anthony's ambitious plans for Bot Eat Brain and the potential game-changers on the horizon.

...and much more

Other links mentioned
Bot Eat Brain newsletter
Anthony on Twitter/X
Anthony on LinkedIn
Dylan on Twitter/X

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Dan Barry of the Revenews newsletter.

Dan has managed brand partnerships for major media businesses like Finimize and The Daily Upside where he was responsible for bringing in over $3M in ad sales revenue in just over 3 years.

In this episode, Dylan & Dan discuss…

• How to prospect for ideal brand partners—and how to know if they're ready to advertise.
• Dan's 5-step approach to newsletter ad sales, from Prospecting all the way to Post-sale management.
• How to manage expectations during the sales process—and what to do if an ad flops.
• The number one thing to do before you share ad pricing. 
• What Dan is doing now with his latest Revenews newsletter venture—and why you should pay attention.

...and much more

Other links mentioned
Revenews newsletter
Dan on Twitter/X
Dan on LinkedIn
Dylan on Twitter/X

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Amanda Goetz of the Life's a Game newsletter.

Amanda's journey in the newsletter world is as fascinating as it is instructive. From her experiences in marketing and entrepreneurship to finding her unique voice in the newsletter space, she shares valuable insights from reaching 20k subscribers in a few months while maintaining a high engagement rate and driving revenue. 

In this episode, Dylan & Amanda discuss…

• The two most important things Amanda considered when choosing her newsletter niche—and why.
• How Amanda scaled newsletter growth while maintaining incredible engagement levels.
• Amanda's clever Octopus vs. Swordfish approach to sponsorship sales & monetization.
• Her 90-10 Rule when it comes to content—and what makes a newsletter a "must-read".  
• Amanda's advice on starting a newsletter—including content creation, audience building, and staying authentic.
• Her vision for the future of newsletters and what she believes to be the biggest opportunities for growth in 2024.

...and much more

Other links mentioned
Life's A Game newsletter
AmandaGoetz.com
Break An Egg newsletter
Amanda on Twitter/X
Amanda on LinkedIn
Dylan on Twitte/X

Welcome back to another episode of the Send & Grow podcast. This week, podcast host Dylan Redekop sits down with Tiffany Uman, a career coach and workplace expert, and the creator of the Peak Performers newsletter.

With her Peak Performers newsletter, Tiffany channels her wealth of experience from her time at L'Oreal into empowering others in their careers. She's a member of the Forbes Coaches Council, a LinkedIn learning instructor, an author, and speaker.

In this episode, Dylan and Tiffany discuss…

• The Genesis of 'Peak Performers': What drove Tiffany to create an intimate, community-focused newsletter.
• Evolving Newsletter Strategies: Learn how Tiffany shifted her newsletter approach in 2023, and how the change has impacted her business.
• Significant Growth and Engagement: Insights into how Tiffany's strategic changes resulted in a 70% growth in her email list and a nearly 50% open rate.
• Community Leveraging and Monetization: Strategies Tiffany employs to grow her newsletter audience, including her collaboration with SparkLoop and approaches to monetization.
• Looking Ahead to 2024: Tiffany's massive newsletter aspirations for subscriber growth—and how she plans to achieve them. 
• Creating with Passion: The importance of a clear mission and genuine enthusiasm in newsletter creation, and direct impacts on subscriber engagement and content quality.

...and much more!

Other Links Mentioned
Peak Performers newsletter
TiffanyUman.com
Tiffany on LinkedIn
Dylan on Twitter

Welcome to another episode of the Send & Grow podcast. Today, SparkLoop's Dylan Redekop sits down with Brad Barrett, co-founder of ChooseFI, to explore the pivotal role of newsletters in the journey of content creation and community building.

Brad shares his rich journey from modest beginnings with a personal finance blog to the monumental success of ChooseFI, a podcast that has achieved over 65 million downloads. Along his journey, Brad's experienced the transformative power of newsletters, which have been instrumental in nurturing a dedicated community, facilitating growth and generating significant revenue.

In this episode, Dylan & Brad delve into:

• The Evolution of Brad's Newsletter Strategy: Learn from Brad's early experiments with email autoresponders to his more sophisticated, targeted strategies.
• Building Community through Newsletters: How Brad's focus on community engagement and personal connection turned his newsletters into a thriving platform for interaction and growth—and exactly how he's executing this strategy.
• Earning Revenue & Maintaining Trust: Learn how Brad's unique approach to affiliate marketing and product endorsements maintain & build trust while driving 6-figure revenues.
• The Power of Cross-Promotion and Networking: Find out how Brad has successfully leveraged cross-promotions with other content creators and its impact on growth.
• Localized Community Engagement: The innovative approach to transform Facebook groups into segmented email lists for more meaningful, direct community interactions.

...and much more

Other links mentioned
ChooseFI newsletter
ChooseFI podcast
Brad on Twitter
ChooseFI community
Dylan on Twitter