Welcome to another episode of the Send & Grow podcast. Today, SparkLoop's Dylan Redekop sits down with Brad Barrett, co-founder of ChooseFI, to explore the pivotal role of newsletters in the journey of content creation and community building.
Brad shares his rich journey from modest beginnings with a personal finance blog to the monumental success of ChooseFI, a podcast that has achieved over 65 million downloads. Along his journey, Brad's experienced the transformative power of newsletters, which have been instrumental in nurturing a dedicated community, facilitating growth and generating significant revenue.
In this episode, Dylan & Brad delve into:
- The Evolution of Brad's Newsletter Strategy: Learn from Brad's early experiments with email autoresponders to his more sophisticated, targeted strategies.
- Building Community through Newsletters: How Brad's focus on community engagement and personal connection turned his newsletters into a thriving platform for interaction and growth—and exactly how he's executing this strategy.
- Earning Revenue & Maintaining Trust: Learn how Brad's unique approach to affiliate marketing and product endorsements maintain & build trust while driving 6-figure revenues.
- The Power of Cross-Promotion and Networking: Find out how Brad has successfully leveraged cross-promotions with other content creators and its impact on growth.
- Localized Community Engagement: The innovative approach to transform Facebook groups into segmented email lists for more meaningful, direct community interactions.
...and much more
Other links mentioned
ChooseFI newsletter
ChooseFI podcast
Brad on Twitter
ChooseFI community
Dylan on Twitter
