Today is the very last episode of the Romance Your Tribe Podcast.

As you'll hear (or read if you prefer) in this episode, this is not just an end but also an exciting and scareciting beginning.

And it all came from doing the exact exercises I taught YOU to do just a few weeks ago.

Just before Christmas I shared my "step-by-step ritual I do at the end of every year" and "3 questions to ask yourself to find your personal success formula".

I did these exact exercises myself and then gave myself the space and permission to IMAGINE.

The result is a calm clarity on what gives me joy in business and the impact I really want to make in the world.

And the confidence to make it happen.

In this episode you'll learn:

• The exact process I used to get clarity on what is right for me NOW
• My big ah-ha's
• A HUGE personal insight from my most recent decluttering frenzy
• What I need to be willing to let go in my business to go to the next level
• The steps, and WHAT order I am implementing these changes
• Rebranding, websites and messaging
• Why I no longer will use "tribe" in my brand
• Being my own case study

I'd love to hear your thoughts and be very grateful for any ideas you have to share with me. I know I have incredibly clever people in my online community so feel free to email or message me your thoughts.

And my commitment to you?

I'll be sharing with you, every week, the exact steps I am taking to implement the changes in my business using the exact same processes I get such great results with my clients.

See omnystudio.com/listener for privacy information.

As I write this, it’s only a few sleeps until the end of the year and my family and I are looking forward to our end of year business ritual. This will be our 12th year completing this ritual and we all look forward to it as it is guaranteed to finish the year with a bang. It’s a lot of fun.

I’ve introduced this ritual to many of my customers over the years and I look forward every year to hearing their stories and seeing so many of them including their version of the end of year business ritual in their own families and businesses.

In this week’s podcast and action article, I’ll walk you through the entire process and importantly, WHY this step is essential for you as an entrepreneur before you finalise any plans for the following year.

We’ll cover:

• Why this fun end of year business ritual is an important business planning strategy (disguised as a family bonding exercise)
• The type of energy you have before and after this exercise, and how that relates to business growth
• The concept of the Celebration Board and how to adapt to an individual and to a family or team
• How to prepare and materials you will need
• What to do with Celebration Board for the next 12 months

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If you're like me, knowing that the calendar is about to flip over to a new year in just 2 and a half weeks, starts you thinking about what you are going to do differently next year.

When I say thinking, I really mean obsessively visualising all the different ways you can make this shiny new year your poster-child of awesomeness and already having FOMO about the options you will have to discard when you put on your Reality Hat.

To help you cut through all that "should do / could do" clutter I have a really simple exercise for you that helps you identify your OWN success formula. Because there are little clues scattered in your life that point you to the very unique way you create good things in your life. Unique ways you can replicate in other parts of your life.

I did this exercise on the weekend (after discovering it in one of my very beautiful journals I've bought over the years with the intention of being a disciplined journal writer...and abandoned after 10 pages).

In one hour on my deck I uncovered insights I have already implemented in my personal life and will really change the way I do business next year. Why did I forget I had this exercise?

So in today's podcast I dive into:

• The 3 questions
• What areas of your life to apply the questions to
• What to do if you can't answer the questions?
• Very transparent insights into the big discoveries I made when doing this exercise, my personal success formula from 2022, and what changes I've already made (OK so I've been quite vulnerable in this part but you'll understand why when you listen)
• How to use your insights to make decisions about 2023 that are truly grounded in your personal way of creating ease and success

I can't wait to hear your answers!

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Can you believe we are thiiiis close to the end of the year?

You know what that means don't you?

I'm not only thinking of my favourite combination of beach and margaritas that is my version of January in Australia.

I'm thinking of cash flow and how January can be a dry, dry month for many businesses.

I don't want you to hear the sound of crickets when you check your bank account every day in January. Much in the same way as I keep checking the fridge every day hoping that the miraculous chocolate cake has appeared since I last checked.

So today's podcast is all about how to get your clients to pay right NOW for mentoring / coaching / done-for-you / programs they won't be using until 2023.

What?

In this episode I cover:

1. Why December to February can be a nightmare for cashflow and which business models are most vulnerable
2. Clarity on a win-win for you and your clients (what do you both REALLY want?)
3. How to combine cash, a great deal, security and flexibility to create no-brainer offers in December
4. All the promotion assets you need to create (hint: nothing. I'll tell you how)
5. The 3 tiers of offers that work well in December
6. The exact offers I am making existing clients right now
7. A scarecited challenge for you

And if you've been thinking you'd like to work with me personally next year to create an online business that gives you the freedom to work when you want, where you want and with who you want...

And creates genuine transformation for multiple clients at once...

Then listen to the end as I share a special offer that gives you flexibility to be with loved ones for a holiday, knowing you already have a deep-dive analysis of your business and an action plan done and you are ready to hit the ground running when you get back from holidays.

If that sounds good, let's talk.

See omnystudio.com/listener for privacy information.

Hello beautiful you! 

Today's episode is #4 in a special series this month on the 3 areas you need to master to build a business that creates true transformation for multiple clients at once, while giving you the freedom to work where you want, when you want, and with whoever you want.

In episode #1 I introduced the 3 areas, plus identified 3 business scenarios you may relate to.

In each scenario, this person has nailed 2 out of the 3 areas (or at least these areas are stronger than the one area of weakness).

The 3 scenarios are:

1. Queen Bee (Episode #2 deep dive episode)
2. The Best Kept Secret (Episode #3 deep dive episode)
3. The Expert Generalist

This week we dive in deep to the third business scenario.

The Expert Generalist
def: You know your stuff and peers in your industry respect you and refer to you as an expert. You have brilliant systems to get results for quite a wide cross-section of clients. Even though you are seen as a leader, you feel like an imposter and failure because everyone thinks you are successful yet you really struggle to build the 7-figure business you know you are capable of.

In this episode we cover:

• What the Expert Generalist does really, really well but STILL feels like a fraud!
• Shining Stars, Shooting Stars and Fallen Super Stars and how each relates to The Expert Generalist.
• Case Study: ME! How in 2021 I saw the Expert Generalist signs in my own business and exactly what I did to fix it.
• The EXACT steps to get Triple Clarity and how this changes your marketing and messaging.
• Great case studies that prove Triple Clarity backed with action gets real results (all in different industries).
• Your action plan and challenge.

I include a scarecited challenge for you at the end of the episode. 

I'd love to hear if you do it!

And when you're ready to create your own Freedom Business Model and be the true transformational online leader you are meant to be... I'm here to help you. Simply reach out and we'll make it happen.

See omnystudio.com/listener for privacy information.

Hello beautiful you!

Today's episode is #3 in a special series this month on the 3 areas you need to master to build a business that creates true transformation for multiple clients at once, while giving you the freedom to work where you want, when you want, and with whoever you want.

In episode #1 I introduced the 3 areas, plus identified 3 business scenarios you may relate to.

In each scenario, this person has nailed 2 out of the 3 areas (or at least these areas are stronger than the one area of weakness).

The 3 scenarios are:

1. Queen Bee (Episode #2 deep dive episode)
2. The Best Kept Secret
3. The Expert Generalist

This week we dive in deep to the second business scenario.

The Best Kept Secret (a.k.a. BKS)
def: Knows the frustrations and aspirations of their ideal client intimately and knows, when they have a client, they can get brilliant results with them. In fact, they've even done the work to create a system to get results for many clients at once but almost feel invisible, while other people, who are not as skilled as them, seem to have heaps of clients.

In this episode we cover:

• What the Best Kept Secret (BKS) does really well, that HEAPS of businesses never master at all (If you're a BKS, take a bow and own your awesomeness!)
• Why BKS are THIIIIIS close to being super successful
• The 1 thing (with 2 parts) that is the missing link to BKS success
• I talk VISIBILITY mindset, strategies, scarecited and what to do if you're old and ugly
• Great case studies that visibility works from Gail, Soochen and Denise
• The power of stories (with a fun demo with Jason Van Genderen)
• Connection strategies, awesome proof connection works with case studies of Kate and Natasha
• Your action plan and challenge

I include a scarecited challenge for you at the end of the episode.

I'd love to hear if you do it! And when you're ready to create your own Freedom Business Model and be the true transformational online leader you are meant to be... I'm here to help you. Simply reach out and we'll make it happen.

See omnystudio.com/listener for privacy information.

Hello beautiful you!

Today's episode is #2 in a special series this month on the 3 areas you need to master to build a business that creates true transformation for multiple clients at once, while giving you the freedom to work where you want, when you want, and with whoever you want.

In last week's episode, I introduced the 3 areas, plus identified 3 business scenarios you may relate to.

In each scenario, this person has nailed 2 out of the 3 areas (or at least these areas are stronger than the one area of weakness).

The 3 scenarios are:

1. Queen Bee
2. The Best Kept Secret
3. The Expert Generalist

This week we dive in deep to the first business scenario.

The Queen Bee
def: Popular with an engaged online community who LOVE all the free content but the Queen Bee is burnt out and broke

In this episode we cover:

• The Triple Clarity the Queen Bee has nailed but the one area they need to review to find the buyers in their engaged community
• The core steps to create a Freedom Business Model
• How to Package for Profit so you are a market stand-out
• The Nested Business Model
• How to involve your engaged community in every step of the creation of your new offer
• 3 great Case studies so you can see how it is done

I include a scarecited challenge for you at the end of the episode.

I'd love to hear if you do it!

And when you're ready to create your own Freedom Business Model and be the true transformational online leader you are meant to be... I'm here to help you. Simply reach out and we'll make it happen.

See omnystudio.com/listener for privacy information.

If any of these scenarios describe your business right now, then you'll love today's podcast episode:

1. Queen Bee - You are super popular on social media, in networking circles, and as a podcast guest. You are burning yourself out giving great value to people who are engaged and grateful, so why aren't you rolling in the dough?
2. Best Kept Secret - You know the frustrations and aspirations of your ideal client intimately and you know, when you have a client, you can get brilliant results with them. In fact, you've done the work to create a system to get results for many clients at once but almost feel invisible, while other people, who you know are not as skilled as you, seem to have heaps of clients.
3. The Expert Generalist - You know your stuff and peers in your industry respect you and refer to you as an expert. You have brilliant systems to get results for quite a wide cross-section of clients. Even though you are seen as a leader, you feel like an imposter and failure because everyone thinks you are successful yet you really struggle to build the 7-figure business you know you are capable of.

Can you relate to any of these?

Maybe you can relate to 2 of them?

THE 3 MASTERY AREAS

In today's podcast episode, I help you identify the mastery area you need to focus on first to reach the potential you can see just out of reach.

It will be one or more of the following:

1. The Triple Clarity
2. The Freedom Business Model
3. Connection and Visibility

I cover in detail the 3 areas you need to master to build a business that creates true transformation for multiple clients at once, while giving you the freedom to work where you want, when you want, and with whoever you want.

You'll know which area you need to prioritise depending on which of the 3 scenarios best describes you right now plus action steps you can take this week.

Over the next 3 weeks, I'll dive deep into each business scenario, with detailed action steps and case studies so you can fix your biz and be the true transformational online leader you are meant to be.

Cheers

Janet

P.S. Oh and if you are visual person like me, I have a great graphic in the podcast show - notes so you can see the relationship of each of the 3 areas at a glance. Plus the transcript if you prefer to read.

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Today's podcast episode is for you if you know what it's like to have success in the off-line world but when you try to transfer your expertise into a successful online business it just never seems to get traction. In fact, it kinda sucks!

You may also feel like you are running out of time to get this right!

If you are like many of the clients I have worked with in the past few years, you have years, or even decades, of experience with a successful career and / or a booked-out offline business. You want to stop working so hard, travelling for work and instead have freedom to choose your own hours and work where, when and with whoever you choose.

You probably fall into one of these categories:

1. You may have already dabbled in a few online strategies but are overwhelmed with choices and know you are missing a real strategy to follow.
2. Or you may have been building your business online for quite a few years. You've done a lot of courses, tried lots of strategies but you can't seem to replicate the success you had in your offline career.

You have such an incredible wealth of knowledge, resources and experience getting great results for clients so it should be easy to switch to online right? It seems to work for everyone else (if you believe everything you hear) so why not you?

2 Reasons Successful Offline Businesses are Different than Start-Ups Online

Many of the strategies taught in most online business courses are perfect for people who are starting a new business online.

The problem is the way you build an online business is DIFFERENT for people who already have a very successful offline biz and career.

There is a challenge specific to offline successful people that is often the reason they are struggling. It is hard to see the solution from "inside the bottle".

And there is a HUGE strength you have but may be ignoring. This advantage means you can market and sell your online offerings faster and with more ease, but is devalued in online spheres because it is seen as "offline" and so somehow seen as cheating!

In this 40 minute episode I divide the lesson into 3 parts:

1. WHY YOU WERE SUCCESSFUL OFFLINE
   1. The strengths you bring to your online biz
   2. Success as an employee vs success in online business
2. THE UNIQUE CHALLENGE YOU HAVE
   1. Why your success can be your biggest obstacle
   2. Exactly what you need to do to get unblocked
   3. 2 case studies that did this successfully and how
3. THE UNIQUE ADVANTAGE YOU HAVE
   1. The value of years of relationships and culture insights
   2. How to develop a strategic relationship strategy that is non-salesy, high integrity and positions you as a leader
   3. A case study that shows how the right strategy transforms you from "one of many" to "wow you are the expert in this topic, can I refer you clients?"

I'd love to hear your ah-ha's and if you found this episode useful I'd be very grateful if you shared with friends who need to hear this too. Tag me @JanetBeckers on socials and I'll give you a shout out.

See omnystudio.com/listener for privacy information.

Is passion REALLY that important to succeed in business?

If you asked me a decade ago I would have said "absolutely"!

But after 20 years in business and personally helping hundreds of clients, and thousands of subscribers to grow their businesses online I now know differently.

In today's podcast I share real case studies (including my own mistakes) that show 3 sides to passion in business.1. When passion is NOT needed

• What replaces passion and is essential to have instead
• A case study of a very successful friends who bought a business in a niche she doesn't give a toss about
• How to know if you've got what it takes

2. When passion is ESSENTIAL

• The 2 scenarios where you need passion to drive your biz (and one scenario only comes AFTER you are successful)
• How a mega-disaster in my business lead to Margarita Marketing because of passion
• How to identify your passions and if you have what it takes to succeed

3. When passion is a PROBLEM

• How passion cost me every cent I had a crushed my confidence for a decade
• The very common mistake passionate entrepreneurs make that lead to failure
• How to make sure your passion results in profit and success

This is a juicy episode with lots of stories. I'd love to hear from you.

What's your thoughts on passion and the link to success in business?

When has passion saved you and when has passion been your ruin?

If you need help turning your passions into a profitable business with ease and confidence, connect with me.

I'll send you info on how I can help you.

See omnystudio.com/listener for privacy information.

I've been obsessed with learning about the science of productivity lately and how to "hack" my own brain to do the things I find tedious. So I thought I'd share the productivity combo that is working really well for me to get work done on my business.

WHY FOCUS ON FOCUSING?

I know this sounds crazy for someone who has built and grown an online business for well over a decade... but I really DO NOT LIKE sitting and working at my computer!

Let's face it though, writing a post like this, communicating with an assistant to delegate tasks, writing sales letters and emails, social media posts, reviewing and giving feedback on client work etc are all things you need to do to run and market a business online.

I'd love to hear any tips you have to add to my list. If I like it I just might add it to my experiment and share the results in another few weeks on a follow-up podcast episode.

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So what does a successful launch strategy have to do with romance?

Quite a lot as you'll see in today's podcast episode with a twist. 🙂

Today I take you behind the scenes of the ritual my husband, Doug, and I have practiced every year (for 36 years!) to celebrate our wedding anniversary. The ritual is fun, cheeky and follows the same process every year.

It occurred to me today that the process is exactly the same 4 step strategy for every successful launch you may run in your business.

Introducing... how to build trust, excitement and loyalty in your business with the "wedding anniversary ritual strategy".

In this episode you'll learn:

• Why, in 34 of our 36 years of marriage we have never bought each other presents, flowers, cards or booked a fancy dinner for our wedding anniversary.
• The fun ritual we developed instead and I hope you may be insired to copy (if you do, send me photos. Not naughty ones of course.)
• The 4 step process you can use for every launch, no matter if it uses videos, webinars, workshops, challenges or any other strategy.
• The essential phases, how long each should last, and how to build loyalty and trust at each phase.
• Plus I've included over on the podcast page, a photo of our wedding day (how hot is my husband?)

I'd love to hear your ah ha's, both for your launches and your romantic relationships.

Cheers!

Janet

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Have you thought about launching a podcast but the amount of work is just way too daunting?

Or maybe, like me, you already produce a podcast and, even if you have people helping you and you have great systems in place, it is always YOU who is the bottle neck in the production?

If either of these scenarios sound like you, then hope is coming your way with this episode recording especially for you!In today's episode I share:

• Why a podcast can be a brilliant marketing strategy, but why it is a double-edged sword.
• Why I recently switched all my solo podcast episodes from video format to only audio.
• The production steps only YOU can do and why they become bottle-necks.
• 6 apps I use on my phone to super-simplify my production.
• My surprising way to get the best quality audio with NO microphone.
• A complete list of the apps I mention, plus a bonus guide to the best online tools to run your business in 2022

I'd love to hear any tips you have to simplify this process even more and simplicity is my life goal at the moment!

Cheers!

Janet

P.S.

You can get the bonus "2022 Simple Online Tools Guide" over here.P.P.S. A podcast is a great strategy to keep you consistently connecting with your audience, develop trust and demonstrate you know your stuff!

But it will only lead to sales if you are super clear on the transformation you can help create, have a brilliant offer and a scaleable way to get results for the clients who gladly pay. If you know this is something you need to nail, then I have a system to help you do that step-by-step.

You can get started today for just $197.

Drop me an email or a message and I'll make sure you get all the details.

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I have a fun story for you this week about my very first successful business venture when I was 21.

The business?

Giving massages on the beach in my bikini!

In this 30 minute episode I share:

• Why I started this unusual side-gig when I already had a full-time job as a registered nurse (spoiler: I spent the rent money clubbing with my future husband - again).
• How I created an "irresistible offer" and identified the best customers so I raised the rent money in just a few hours (and had extra to, you guessed it, party the next night - again).
• What I changed on Day 2 that compounded my income (and is exactly what I teach my clients to do).
• 3 things that threatened the biz (hello Police Officer) and risk planning for your own business.
• How this launched my side-gig massage clinic I ran for 20 years!
• How to apply each success step to your own online biz (no bikinis needed).

I'd love to hear YOUR first business venture. Success or not, I love hearing stories of people who have an idea, face the fear and have a go!

So please share.

See omnystudio.com/listener for privacy information.

Hey!

If you’re like most entrepreneurs you started your business for freedom.

Even if that freedom is “I’ll never have to answer to a boss again”.

But how clear are you on exactly what freedom looks like for you and how to design your business so you won’t feel trapped.

I cover:

1. 4 questions you need to ask yourself for clarity.

2. Examples of how surfing, nesting, school holidays and introversion changed the ways different clients and myself design our businesses.

3. How automating too much can lead to depression if you don’t have clarity on Question #4.

4. Examples of people who had done everything right but they could never seem to succeed and the one thing they changed that flipped the switch (Question #3).

I’d love to hear your definition of success.

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FLIP YOUR FOCUS TO FIX YOUR BUSINESS

So often we focus on what is not working in our businesses.

Then all our activity (or just stress) goes into finding ways to fix the weaknesses.

But it can be really hard to think creatively about how to do things differently.

So here's a brain reframe for you:

This is a question I ask my clients when they need a way to look at things differently.

What IS working well in your business?

Or even extend it to What is working well in my LIFE?

Then look at WHY?

The challenge is, can you apply what works so well in one area of your biz/life and adapt it for the area you need to improve?

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When you build a website for your online, service-based business, the first decision you need to make is what website address you will choose (a.k.a. URL, or Domain Name). After all, this is is the link you will use in all your marketing, your conversations and your emails. It will also determine your brand logos, colours and how you think and feel about your business.

No pressure! In this episode I walk you through the decision pros and cons of 4 different options and some ideas to mix and match if the decision seems impossible to make.

I've also included a quick summary below for you.

4 Brand Options

In this episode I'm going to start with a few assumptions.

Firstly I'm going to assume you are either an existing or future customer of mine.

This means:

• You are in a service based business (so you don't sell widgets via e-commerce)
• You know who your ideal client is
• You have, or are in the process of developing, a Flagship Framework so you can help clients get great results either working with them personally, or in a 1 to many program or course

If you haven't made the above decisions yet, then only one of the options below is a sensible thing for you choose (Personal Name). Otherwise you're wasting your time and resources, and very likely will need to renovate your brand when you get greater clarity.

If you need help, my Attract Your Tribe Academy has been designed specifically for you.

Personal Brand

This is your name. If you can't get your name as a URL (like www.janetbeckers.com) then try something like YourNameCoach.com or YourNameAuthor.com or similar.

Pros:

• Always grab your name if you can get it. You never know if you want to use it in the future
• Instant authority
• If your courses and services feature you as the authority, this can work well
• If you change your offerings or expand your market, you don't need to start a new website

Cons:

• If you are multi-passionate, you may want to have multiple brands over time and you may feel restricted only using your name for your business
• You need to sell YOU on your website, not just your solution

Mix and Match:

You can always own your name Domain Name and when your business website is complete, redirect your www.YourName.com to your About Me page on your new website.

Existing Business Brand

If you already have a business with a website or even just a name you have been using for quite a while you may want to use this. For example something like www.YourSuburbCounselling.com or www.GenericUmbrellaServices.com.

Pros:

• If your business name is well known and people will search for it online, then this is already an asset
• If the name relates closely to your niche and / or Flagship Framework then this is an easier option to use

Cons:

• If it's too general, it can be a waste of a branding opportunity and the other options will be better

Mix and Match:

You can always own your existing business name Domain Name and when your business website is complete, redirect your www.YourGeneralExistingBusinessName.com to your Contact page or a specific business information page on your new website.

Your Niche / Ideal Client Name Brand

If you work with people in a specific niche or who have a specific problem you can claim a domain with that title in it. For example www.BounceBackFromBreastCancer.com or www.MoneyMindsetSolutions or similar.com.

Pros:

• Claim leadership in that space
Show more...