Today's podcast episode is for you if you know what it's like to have success in the off-line world but when you try to transfer your expertise into a successful online business it just never seems to get traction. In fact, it kinda sucks!

You may also feel like you are running out of time to get this right!

If you are like many of the clients I have worked with in the past few years, you have years, or even decades, of experience with a successful career and / or a booked-out offline business. You want to stop working so hard, travelling for work and instead have freedom to choose your own hours and work where, when and with whoever you choose.

You probably fall into one of these categories:

1. You may have already dabbled in a few online strategies but are overwhelmed with choices and know you are missing a real strategy to follow.
2. Or you may have been building your business online for quite a few years. You've done a lot of courses, tried lots of strategies but you can't seem to replicate the success you had in your offline career.

You have such an incredible wealth of knowledge, resources and experience getting great results for clients so it should be easy to switch to online right? It seems to work for everyone else (if you believe everything you hear) so why not you?

2 Reasons Successful Offline Businesses are Different than Start-Ups Online

Many of the strategies taught in most online business courses are perfect for people who are starting a new business online.

The problem is the way you build an online business is DIFFERENT for people who already have a very successful offline biz and career.

There is a challenge specific to offline successful people that is often the reason they are struggling. It is hard to see the solution from "inside the bottle".

And there is a HUGE strength you have but may be ignoring. This advantage means you can market and sell your online offerings faster and with more ease, but is devalued in online spheres because it is seen as "offline" and so somehow seen as cheating!

In this 40 minute episode I divide the lesson into 3 parts:

1. WHY YOU WERE SUCCESSFUL OFFLINE
   1. The strengths you bring to your online biz
   2. Success as an employee vs success in online business
2. THE UNIQUE CHALLENGE YOU HAVE
   1. Why your success can be your biggest obstacle
   2. Exactly what you need to do to get unblocked
   3. 2 case studies that did this successfully and how
3. THE UNIQUE ADVANTAGE YOU HAVE
   1. The value of years of relationships and culture insights
   2. How to develop a strategic relationship strategy that is non-salesy, high integrity and positions you as a leader
   3. A case study that shows how the right strategy transforms you from "one of many" to "wow you are the expert in this topic, can I refer you clients?"

I'd love to hear your ah-ha's and if you found this episode useful I'd be very grateful if you shared with friends who need to hear this too. Tag me @JanetBeckers on socials and I'll give you a shout out.

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